Sail-World.com : Online marine news continues to boom as Internet grows
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Online marine news continues to boom as Internet grows |
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'TetraMedia - Sail-World regions'
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The marine news online migration continues with boaters voting with their mouses.
A booming start to 2010 for the World’s largest online marine news network - TetraMedia's Sail-World.com Powerboat-World.com and MarineBusiness-World.com
TetraMedia’s flagship Sail-World.com started in Australia in 1997 and now has a global footprint with sites in the USA, Canada, the UK, Europe, Asia, New Zealand along with World, USA, Canadian and Australian Cruising sites.
It's boating site launched in 2007, Powerboat-world.com, has attracted a strong audience across Australia, New Zealand and Asia and is now expanding into North America with Canadian and USA newsletter editions. By the end of March its combined newsletter audiences across its editions will exceed 55,000.
The group's Marine Business-World.com is already the most widely read Marine Trade publication in the Asia Pacific, with a newsletter audience approaching 20,000.
It has attracted a significant North American and European audience which will be further expanding with Canadian and USA newsletter editions going to more than 25,000 North American industry readers in coming months.
Publisher Rob Kothe commented today 'The 17 websites in the TetraMedia online news group were up 33% in traffic terms in January 2010 from the previous year.
‘We are a key source of information for serious boaters because we are covering both racing and cruising boating in great detail. We cover offshore racing, keelboats, match racing, Olympic classes and our event news coverage goes to over 900 different media groups including national and international sailing websites.
'We do not wait for boaters to visit. 180,000 newsletters a week deliver News, Advertisers’ Press releases and hyperlinked ads to a loyal subscriber base.
'On Sail-World sites alone there were more than a 1.4 million unique* visitors in 2009 (*a viewer who visits every day all year is still just one unique visitor).
Kothe continued ‘In February 2010 the combined audience for just 28 days was 190,000 unique visitors. It’s important to understand too that a visitor who goes to three or four of our publications for news, is counted just once.
 | Sail-World’s America’s Cup editor Richard Gladwell en route from Valencia - |
'The America's Cup helped delivered a pretty good February for the group with unique readers (circulation in magazine terms) being up 60% of February 2009.
‘With an explosion of video, audio and images, the volume of content downloaded is now 250% of that downloaded just a year ago.
‘With our server systems determining visitor geolocation we are able to deliver relevant local content to boaters around the world. In markets such as the Australia, the US and Canada spread across wide geographic regions we will be adding another 12 regional sites over the next six months to deliver even more localised content to our audience.
'The reason we do this is because it means consumers get a mix of international and local news while allow companies to target the audience they want, whether thats their state or regional, national or world-wide.'
by Brendan Maxwell Share
8:34 AM Tue 2 Mar 2010 GMT
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