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Miami International Boat Show aims for entry level buyers

'MIAMI Sea Isle Overview of Entire Marina from north (3)' MIAA Click Here to view large photo

The Affordability Pavilion will be the hub of the Miami International Boat Show this year. While consumers continue to watch their budgets and prioritize discretionary income, more than a 100,000 boaters and potential boat buyers will be looking for deals and financing options to purchase a boat at the 2010 Miami International Boat Show.

As a result, the show intends on attracting these buyers with the Affordability Pavilion – a special area on the show floor featuring several boats, from runabouts to fishing boats, all which can be financed for $250 or less per month.

While recreational boating in the US is perceived to be an activity for the affluent, the vast majority of boaters are middleclass participants. According to the National Marine Manufacturers Association’s 2008 Recreational Boating Statistical Abstract, approximately 75 percent of boat owners have a household income under $100,000, and an estimated 95 percent of boats on the water today are trailerable boats that are 26 feet or less.

MIAMI Show Floor - MIAA Click Here to view large photo

“As many boaters can attest, a boat is more than a financial investment – it’s an invaluable way to connect with loved ones, and one that can be achieved on most budgets,” noted Cathy Rick-Joule, VP of NMMA southern shows.

“As we pull out of the recession, we want to make sure people know that buying a boat is still within reach. In addition to the Pavilion, attendees will be able to find some of the best deals we’ve seen in years on boats and accessories throughout the show.”

MIAMI marina - MIAA Click Here to view large photo

In addition to the Affordability Pavilion, the 2010 Miami International Boat Show will showcase thousands of boats and marine accessories at unprecedented deals. Even through the credit crunch, financing is still available and consumers can find exclusive show specials, rebates and extras such as free upgrades and services throughout the show. Other attractions include the new Guy Harvey Artist Pavilion; an evening with Chris Fischer, host of National Geographic’s Expedition Great White; Miss GEICO, the world’s fastest racing boat; Big Game Room; and more.

More at www.miamiboatshow.com

by Media Services

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2:13 AM Tue 2 Feb 2010 GMT

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