MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Images 101 for Events, Sponsors and Event Photographers
Images 101 for Events, Sponsors and Event Photographers


'Wild Oats XI'    Andrea Francolini Photography ©

Sailing is one of those sports which is much more followed on the Internet than in magazines, newspapers or on television. It is therefore vital that marine events and marine industry professionals pay careful attention to the needs of Internet consumers.

TetraMedia, the worlds largest marine news content provider publishes a total of 19 websites around the world in the Sail-World.com, Powerboat-world.com and MarineBusiness-World.com group, distribute and publish news from hundreds of marine events each year. We were involved in print media for 30 years before the web was invented, so we have hands on experience in both mediums.

A large and ever growing part of the TetraMedia operation is as the PR or content provider for World Championships, National titles and major regattas around the globe. So as both consumers and suppliers, the TetraMedia group deal on a daily basis with images for both online and print usage.

Rough seas onboard PUMA Ocean Racing, on leg 6 of the Volvo Ocean Race, from Rio de Janeiro to Boston  Rick Deppe-PUMA Ocean Racing-Volvo Ocean Race ©  


Here is a short summation from TetraMedia of just how the online world is changing and what events need to consider.

Internet images sizes - Resolution is the measure of pixels (or dots) on the computer monitor screen, a higher resolution (or more pixels) is recommended for large screens sizes or when much detail is desired. Currently for 15 - 17 - 19 monitors the resolution is usually 1280 x 1024. This resolution is suitable for the vast majority of uses.

While colour magazines typically print at 300 dots per inch (dpi,) early computer monitors had a dot pitch of around 0.35 mm – which translated as 72dpi, now larger desktop monitors are usually around 0.270mm – approximately 96 dpi.

But now good laptops have leapt to 147dpi equivalent, iPhones are 300+dpi equivalent and beyond and the day of iPads and laptops at 300 dpi equivalent and desk top monitors two or even three A4 pages wide with 300dpi images is approaching fast.

In the early days of the internet, when dial up was the standard connection method, images used on the internet were commonly tiny images stuck in the corner of a picture, just 300 pixels wide.

Now with broadband line speeds of 5mbps are modern base line and the consumer is seeking higher quality images, because he can really see the difference on his computer screen.

Porto Cervo, 12/06/09 Loro Piana Superyacht Regatta 2009 boat: MOONBIRD owner: METEOR MARINA LTD type: DUBOIS ©Carlo Borlengh  Carlo Borlenghi ©  


So what does this mean for Marine Events, Sponsors and Marine Event Photographers?

Much larger Internet quality images are needed by online media– for many years events have distributed ‘internet quality’ images of 500 pixels now. Please do NOT send images out at that size for media use.

The new standard is 1280 pixels (this will continue to drive upwards in coming years. ) - it's the new mobile phone and tablet size after all.


That is unless event organisers really want to keep the sponsors logos small on the screen? If you really think that might be the case… events and the photographers can always ask the sponsors, if they can’t figure out the answer for themselves.


Image editing

Horizon correction is essential. While a crooked horizon was hardly noticeable to a casual glance on a 300 pixel wide image, it’s very visible when the image is full screen. The world’s top marine photographers never ever send out an image with a 1, 2 or 3 degree slant on the horizon, unless they are being arty and then 10 or 20 degrees is fine. All photographers need to follow their example.

Portrait or Landscape? While newspapers are portrait format, digital media is landscape. So make sure you are providing images for both mediums.

Digital images need sharpening. Digital photographs, by their very nature, appear somewhat soft focus. Some cameras sharpen the image as part of their software, and some cameras let you specify how much sharpening (if any) you want the camera to do, but usually as part of your processing you'll want to fine tune this process in your imaging program.

Colour correction is important. Contrary to popular belief sailing does occur on dull and overcast days. That does not mean images need to be dull too. Professional marine photographers always look carefully to see if images need colour or brightness correction. If it’s good enough for them it’s good enough for all events.

Image captioning. Sending out a slew of pictures or posting on event photo galleries with file names like DSC4756812, with no caption information beyond the Event Name is unforgivable.

It's fine for fleet shots but not one boat shots.

All too often that image contains no bow number of sail number, its exciting close up action. The photographer looking at the lead up full boat shots for instance can easily see that information and can identify the boat and sailor.

The media seeing the one image has no chance unless he can recognise a face or a crew uniform. That would general count out the mainstream media and almost always the sailing media, unless you just want photos of Ben Ainslie or Tom Slingsby and other instantly recognisable sailors.

There is no event that can allow photographers to not provide this critical information. Rolex, Volvo, America's Cup and most small events around the world know that captioned images get used in newspapers, large and small do not. All news is local. A coast newspaper will print an event story with the lead picture of the local sailor who might be coming fifth. Sending out images with no sailors names means this cannot happen.

Why would an event or photographer do that?? To make it hard for the media?? To reduce the chance of the image being used?

Yet we routinely are told by the Event PR that there is no budget to put sailors names on images, or the photographers are too busy or they thought they were captioned but did not check. These are sponsored events!!!

Is this helping to deliver value for sponsors and the event? You can draw your own conclusions about this.

Metadata - a method of storing textual information in images defined by the International Press Telecommunications Council. Sending out four images with the same DSC47568… series of image with text in the email that say Image 1 is Bill Bloggs approaching the top mark, is hardly less unforgivable. The image one you loaded into the email may be image four in a numerically sorted computer file, this a road beset by tears (at the very least rename the images XYZ event Bill Bloggs approaching the top mark.jpg).

Professional photographers populate the Metadata set with an image caption, the full event name, their name, creation date etc. – If your event photographer is not using Metadata – ask him to start using it TODAY. TOMORROW ask him to show you the Metadata he is putting on each image.

File sizes and emails. Every now again an event attempts to distribute medium and high resolution images by email. They send seven 5 meg images attached to the one email and wonder why, it takes so long to send and routinely bounces. Many internet accounts are limited in file sizes to 5-7 meg.

Alternatively they send seven emails each with a 5 meg file. Now that’s fine if they are requested, but to do it uninvited is just unprofessional.

Professionally run events like Rolex and Volvo have high res image galleries, so media can download the images they want.

Image Mode . Online images are displayed in RGB (Red Green Blue) format. There is NO internet browser or monitor that can display images in the print CMYK format, so don’t ever send images in that format to any media. (Print publications custom calibrate CMYK for their particular print process.)

Compression quality settings for JPEG’s. Compressing an image in a JPEG format selectively discards data.
When saving a JPG images graphics program users are presented with a choice on image quality 1-12 with a default of 10.

The higher the Quality setting, the more detail is preserved in the image, however that means a large file size.
Generally unless the image is destined for large format poster printing a quality setting of 10 for print use and 8 for online.

In summary – to produce good quality images for media use.

1. Straighten images and crop
2. Sharpen and colour correct.
3. Caption images in detail
4. Reduce file size and compress

A 1280 pixel image, edited as above will be less than 150k in file size. So there is no need to attempt to load 10 images each of 5meg, which will stop your computer cold while it tried valiantly to send out 50meg of files.'

The TetraMedia Group makes it easy for events and PR groups to load their images (and stories) to the Sail-World.com, Powerboat-world.com and MarineBusiness-World.com sites with its direct upload system.

We recommend events use that process. You will see our Submit News, Events & Pix button on the first newsline on the site on the top of every page. Note if you attempt to upload ten five meg images, total 50 meg, you will tie up your own internet connection, maybe not receiving an email for an hour and in all likelyhood timing out your internet connection. If you reduce images down to say a meg each, life will be much much easier.

SOLAS Big Boat challenge line honours winner Wild Oats XI, Photo: Crosbie Lorimer     Click Here to view large photo


If you’ve not bought a desktop PC monitor recently, you should know the sweet spot of size value is now 22' – which has a screen display 1920x1080 at 0.27mm pitch (94dpi equivalent) and can be purchased for around AUD$220 (U$200) NZ$290, UKGBP130.

15' Laptop generally have a screen which is 1280 pixels wide and the drive there is for finer and finer pitches. Forget dot pitch of 0.27 hello 0.1728' that is equivalent to 147dpi.

iPhones and iPads are retina display 326 dpi equivalent. Android 4 tablets and phones are 306 dpi equivalent.

(*To convert dot pitch to dpi equivalent, divide an inch (25.4mm) by the dot pitch in mm so 0.1728 laptop dot pitch calculates as 254/0.1728 =147 dpi)


by Brendan Maxwell - TetraMedia

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=99404

10:31 PM Fri 6 Jul 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News

Headsync, of Newport, R.I., has been named as the East Coast distributor for Gobius products. Gobius’ unique external monitors require no modifications of existing tanks, and unit can adapt to existing onboard gauges. External measuring of black water tanks is more effective because the gauge never comes in contact with the fluid, avoiding clogging issue associated with in-tank systems. ... [more]  

The Australian Superyacht and Marine Export Industry Conference is partnering with the Sanctuary Cove International Boat show for the fifth consecutive year with SCIBS recognizing the international exposure and attraction of industry players the conference brings to the boat show. ... [more]  

2014 Gold Coast International Marine Expo - Marine Syndication, a division of Marine Auctions, was in full swing at the Gold Coast International Marine Expo that took place at the Gold Coast Marine Precinct in Coomera. ... [more]  

More than 13,000 visitors flocked to Scotland’s Boat Show 2014 (SBS14) at Kip Marina, Inverclyde last weekend as the boating world showed off everything from a £500 dinghy to an £800,000 Sunseeker luxury powerboat. SBS14 is the largest boat show in Scotland and the third largest in the UK and, with over £15m worth of boats on display, there was something for every budget. ... [more]  

RYA Scotland Annual Awards - As the end of the year gets closer it is time to review the season and time spent on the water. People taking up the sport for the very first time and the new skills they have learned, the young performance sailors who have brought home national and world titles, the 250 boats and thousands of spectators who witnessed the Commonwealth Flotilla and all the people ... [more]  

2014 Gold Coast International Marine Expo - The awe-inspiring aerial antics of the Extreme High Diving show at this weekend’s 2014 Gold Coast International Marine Expo have a whole new flavour, with McDonald’s signing up as an event partner. ... [more]  

Alongside the line-up yachts and boats by international and local brands, visitors to this year’s Yacht CN will have a chance to enjoy the exciting Moto Surf China Race, passionate samba dances, bikini model shows, international music band performances, and popular international DJ music on-site. ... [more]  

Boyan Slat is a 20-year-old on a mission - to rid the planet's oceans of floating plastic. He has dedicated his teenage years to finding a way of collecting it. But can the system really work - and is there any point when so much new plastic waste is still flowing into the sea every day? ... [more]  

Discover Boating Week starts tomorrow by Boating Industry Association
Discover Boating Week is a celebration of the recreational boating lifestyle and the joys and fun that come with spending quality time on the water. Whether you're a fisherman, paddler or sailor, there is something for everyone. Over 40 events will be taking place across the state from October 18 - 25 and the best part is, they all absolutely free! ... [more]  

October 17, 2014: Markets continued to leak overnight despite attempts by St Louis Fed President Bullard to calm the storm. He advocated further extension of monetary stimulus to combat the sharp collapse in confidence. The European Union is under extreme pressure ... [more]  

Great start to another massive Gold Coast International Marine Expo by Emma Milne/Gold Coast International Marine Expo
The Gold Coast International Marine Expo – open all weekend – is a marquee event for the marine industry and has delivered on its promise of 'all things aquatic – from super yachts and jet skis to kayaks and fishing equipment … and everything in between'. ... [more]  

The Australian Sailing Team has today official opened an extended deck at the National Training Centre at Middle Harbour Yacht Club in Sydney. Australian Institute of Sport (AIS) Director Matt Favier officially opened the extension, which upgrades the Australian Sailing Team’s AIS Training Centre to integrate Paralympic training and to accommodate more rigging and launching area ... [more]  

After a year of intense activity MSE’s ‘GLEAMS’ (Glycerine Fuel for Marine Sustainability), project has completed. The project consortium have gathered the evidence and conducted the analysis necessary to show that glycerine is a technically feasible very low emissions alternative fuel in the marine market. ... [more]  

The 2014 Fort Lauderdale Boat Show is fast approaching and I want to know if you’re planning to attend. If you are, I'd like to let you know about some of our must-see clients. ... [more]  

Gerhard Bukac has joined DualDocker reinforcing the team as International Sales Manager and will ultimately, after his training period, be responsible for ‘Global Sales’ and for coordinating, supporting and training the entire sales force. His thorough technical background, experience in sales, as well as his devotion to boating make him an ideal DualDocker team member. ... [more]  

Ian Broad and Ian Lindsay and their beloved Hood Sails in Sydney have become a sail making institution on the Australian scene. Established in 1971, Hood Sail makers (Aust.) P/L is 100% Australian owned and operated by the two Ian’s and it was the first Hood sail loft outside of the USA. This week we interviewed Broadie. ... [more]  

October 17–24 has been declared Safer Boating Week this year, in what will become an annual focus on keeping boaties safe in the lead up to Labour Weekend – the traditional time to get boats and gear ready for summer. Members of the National Pleasure Boat Safety Forum, chaired by Maritime NZ, will run a range of activities in the week aimed at getting three simple messages through to boat owner ... [more]  

October 16, 2014: European markets hit the panic button overnight with share markets losing over 3%! A sudden realisation or the straw that broke the camels back? The German market looks like it has gone back into recession and that was the only beacon of hope. ... [more]  

SMAR Azure is pleased to announce the appointment of Brad Stephens, as Sales Agent for Australia and New Zealand. The appointment of Brad Stephens, based in the Harbour city of Sydney, will ensure easy access for Australian and New Zealand customers to SMAR Azure's unique products and services. ... [more]  

Yachting Australia's night of nights is almost here, with the sport's annual awards celebration set to take place this Friday night at the Australian National Maritime Museum in Sydney. ... [more]  

2014 Gold Coast International Marine Expo - With less than 24 hours until the start of the three-day 2014 Gold Coast International Marine Expo, the event site is a hive of activity as exhibitors prepare and polish their displays to help you make this summer one to remember. ... [more]  

October 15, 2014: Equity markets stabilized overnight but for how long? The melt down has been aggressive and currencies have been hit along with commodities. Oil has been one of the major victims, with demand plummeting, endorsing some very long time bears. ... [more]  

Teijin Aramid will raise prices for its Twaron products. All prices for Teijin Aramids Twaron products will increase by 7% insofar as existing contracts allow. This is the first time since 2008 the company has announced a general price increase. ... [more]  

Russia, international premium shrink wrap supplier, Dr. Shrink, has joined forces with FastPack Russia. The company will stock all Dr. Shrink supplies in its warehouse near St. Petersburg. 'FastPack Russia has the capability to train, demonstrate, and ship materials throughout Russia in a very timely manner,' said Dr. Shrink president Mike Stenberg. ... [more]  

Doha’s premier marina Mourjan Marinas – Lusail City has announced it will expand in response to increasingly high demand for more berths in Qatar. Construction is now underway on 49 new modern floating berths, which will bring the marina’s total offering to 142 berths. ... [more]  

Boats recovery after Sydney storm by Roads and Maritime Services
Roads and Maritime Services Maritime Director Angus Mitchell said Roads and Maritime Services boating safety officers (BSO) had been busy since sunrise in Port Hacking helping with the recovery of more than 10 boats which broke their moorings overnight during stormy conditions. ... [more]  

MMC have donated 300 new generation lifejackets to Rowing NSW so their coaches and instructors can act as ambassadors by wearing them and role modelling behaviour to further encourage everyone on the water to wear lifejackets. ... [more]  

It was the high-profile sailing partnership that promised a return to the glory days of its maiden win in the Sydney to Hobart Yacht race. But the team behind the drama-plagued 100-footer Wild Thing has imploded in a mire of bankruptcy, financial disputes and accusations of incompetence that famously saw the vessel disqualified just three hours before the start of the 2012 race. ... [more]  

Ocean Safety has appointed their fifth Sales Coordinator in a response to increased business, ensuring they maintain a high level of service to their customers. Michael Windle joins the company at an exciting time, as Ocean Safety expands into new markets. ... [more]  

The Barcelona International Boat Show will once again be the platform chosen by the main national and international companies in the sector to exhibit their products this year. Around 250 exhibitors will present 70 new boat models, from the more than 650 boats on show, 50 innovations in electronic accessories and the latest motors, as well as a wide range of services, products and trends. ... [more]  

To celebrate the start of the recreational boating season, Discover Boating Week will run from October 18 to 26. The public are invited to learn more about recreational boating through dozens of activities that have been organised by industry members and associated boating groups. ... [more]  

The Southern Spars team celebrates the company’s 25th year in operation with a continuous wave of innovation and ongoing expansion of its global operation. The company now employs 550 people worldwide with manufacturing or service facilities in New Zealand , South Africa, USA, Denmark, Sri Lanka and Spain. ... [more]  

The 605 Sportsfish gives you such a good fishing experience you might not notice how safe it is! A hinged gate provides sea-height access to the transom. Starboard and port walk rounds provide fast accessibility to all areas of the boat. And a bow windlass option makes it easier than ever to drop anchor. ... [more]  

2014 Gold Coast International Marine Expo - Multihulls set to dominate
Gold Coast International Marine Expo - NAB customers the big winners
Icarus Sailing Media partners with Ace Electronics Enterprise
ACI launches construction of Marina Slano
Vaughan Bullivant cuts Daydream Island price tag to $30 million
Delegate registration opens for marine15
Sir Ben Ainslie praises British superyacht apprentices
2014 GC Int'l Marine Expo - Club Marine’s Bart Beek shares the secret
Collinson FX Market Commentary: October11, 2014 - Ominous correction
The Barcelona World Race at the Barcelona International Boat Show
United States Sailboat Show - Alistair Murray honored in Annapolis
Collinson FX Market Commentary: October10, 2014 - Europe about to blow
Superior on show at 2014 Gold Coast International Marine Expo
Gold Coast International Marine Expo - Boats to behold … and much more
'Largest ever' U.S. Sailboat show cruises into Annapolis
Collinson FX Market Commentary: October 9, 2014 - KIWI jumps to .7900
Sail Canada - Keel and Power Programs at AGM
IBEX 2014 reports 47 percent increase in attendance
Superior set for METS and enters Waterscape in DAME Awards *Feature
BIA NSW and SA merger process complete
Roads and Maritime Services seeks proposals for vessel suppliers   
Ferretti Yachts 550 comes to light   
Marine Manufacturers Forum to take place in Melbourne   
Collinson FX Market Commentary: October 8, 2014 - IMF spooks market   
Vicsail - Boat Show Open Day - d'Albora Marina Rushcutters Bay   
Benetti launches Veloce 140 in the Fast Displacement series   
Keep Australia Fishing - Sydney Marine Park comments   
METS 2014 - Record number of exhibitors heading for Amsterdam   
Collinson FX Market Commentary: October 7, 2014 - ANZACs rise   
Yachting Queensland forges partnership with MPA   
New equipment boosts NSW marine pollution response   
The future is now at 2014 Gold Coast International Marine Expo   
The nautical sector in Spain   
River to Reef and Honda Marine – Back again   
Marine Auctions expands its business to New Zealand   
Sailing legend backs Yanmar   
Collinson FX Market Commentary: October 4, 2014 - ANZAC crashes   
2014 Gold Coast International Marine Expo - Futuristic and fun toys   
Genoa International Boat Show 2014 – everything is relative   
Aquasports Marine named Mercury’s Australian Dealer of the Year   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
  







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS MBW
LocalAds   DE  ES  FR  IT