MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Images 101 for Events, Sponsors and Event Photographers
Images 101 for Events, Sponsors and Event Photographers


'Wild Oats XI'    Andrea Francolini Photography ©

Sailing is one of those sports which is much more followed on the Internet than in magazines, newspapers or on television. It is therefore vital that marine events and marine industry professionals pay careful attention to the needs of Internet consumers.

TetraMedia, the worlds largest marine news content provider publishes a total of 19 websites around the world in the Sail-World.com, Powerboat-world.com and MarineBusiness-World.com group, distribute and publish news from hundreds of marine events each year. We were involved in print media for 30 years before the web was invented, so we have hands on experience in both mediums.

A large and ever growing part of the TetraMedia operation is as the PR or content provider for World Championships, National titles and major regattas around the globe. So as both consumers and suppliers, the TetraMedia group deal on a daily basis with images for both online and print usage.

Rough seas onboard PUMA Ocean Racing, on leg 6 of the Volvo Ocean Race, from Rio de Janeiro to Boston  Rick Deppe-PUMA Ocean Racing-Volvo Ocean Race ©  


Here is a short summation from TetraMedia of just how the online world is changing and what events need to consider.

Internet images sizes - Resolution is the measure of pixels (or dots) on the computer monitor screen, a higher resolution (or more pixels) is recommended for large screens sizes or when much detail is desired. Currently for 15 - 17 - 19 monitors the resolution is usually 1280 x 1024. This resolution is suitable for the vast majority of uses.

While colour magazines typically print at 300 dots per inch (dpi,) early computer monitors had a dot pitch of around 0.35 mm – which translated as 72dpi, now larger desktop monitors are usually around 0.270mm – approximately 96 dpi.

But now good laptops have leapt to 147dpi equivalent, iPhones are 300+dpi equivalent and beyond and the day of iPads and laptops at 300 dpi equivalent and desk top monitors two or even three A4 pages wide with 300dpi images is approaching fast.

In the early days of the internet, when dial up was the standard connection method, images used on the internet were commonly tiny images stuck in the corner of a picture, just 300 pixels wide.

Now with broadband line speeds of 5mbps are modern base line and the consumer is seeking higher quality images, because he can really see the difference on his computer screen.

Porto Cervo, 12/06/09 Loro Piana Superyacht Regatta 2009 boat: MOONBIRD owner: METEOR MARINA LTD type: DUBOIS ©Carlo Borlengh  Carlo Borlenghi ©  


So what does this mean for Marine Events, Sponsors and Marine Event Photographers?

Much larger Internet quality images are needed by online media– for many years events have distributed ‘internet quality’ images of 500 pixels now. Please do NOT send images out at that size for media use.

The new standard is 1280 pixels (this will continue to drive upwards in coming years. ) - it's the new mobile phone and tablet size after all.


That is unless event organisers really want to keep the sponsors logos small on the screen? If you really think that might be the case… events and the photographers can always ask the sponsors, if they can’t figure out the answer for themselves.


Image editing

Horizon correction is essential. While a crooked horizon was hardly noticeable to a casual glance on a 300 pixel wide image, it’s very visible when the image is full screen. The world’s top marine photographers never ever send out an image with a 1, 2 or 3 degree slant on the horizon, unless they are being arty and then 10 or 20 degrees is fine. All photographers need to follow their example.

Portrait or Landscape? While newspapers are portrait format, digital media is landscape. So make sure you are providing images for both mediums.

Digital images need sharpening. Digital photographs, by their very nature, appear somewhat soft focus. Some cameras sharpen the image as part of their software, and some cameras let you specify how much sharpening (if any) you want the camera to do, but usually as part of your processing you'll want to fine tune this process in your imaging program.

Colour correction is important. Contrary to popular belief sailing does occur on dull and overcast days. That does not mean images need to be dull too. Professional marine photographers always look carefully to see if images need colour or brightness correction. If it’s good enough for them it’s good enough for all events.

Image captioning. Sending out a slew of pictures or posting on event photo galleries with file names like DSC4756812, with no caption information beyond the Event Name is unforgivable.

It's fine for fleet shots but not one boat shots.

All too often that image contains no bow number of sail number, its exciting close up action. The photographer looking at the lead up full boat shots for instance can easily see that information and can identify the boat and sailor.

The media seeing the one image has no chance unless he can recognise a face or a crew uniform. That would general count out the mainstream media and almost always the sailing media, unless you just want photos of Ben Ainslie or Tom Slingsby and other instantly recognisable sailors.

There is no event that can allow photographers to not provide this critical information. Rolex, Volvo, America's Cup and most small events around the world know that captioned images get used in newspapers, large and small do not. All news is local. A coast newspaper will print an event story with the lead picture of the local sailor who might be coming fifth. Sending out images with no sailors names means this cannot happen.

Why would an event or photographer do that?? To make it hard for the media?? To reduce the chance of the image being used?

Yet we routinely are told by the Event PR that there is no budget to put sailors names on images, or the photographers are too busy or they thought they were captioned but did not check. These are sponsored events!!!

Is this helping to deliver value for sponsors and the event? You can draw your own conclusions about this.

Metadata - a method of storing textual information in images defined by the International Press Telecommunications Council. Sending out four images with the same DSC47568… series of image with text in the email that say Image 1 is Bill Bloggs approaching the top mark, is hardly less unforgivable. The image one you loaded into the email may be image four in a numerically sorted computer file, this a road beset by tears (at the very least rename the images XYZ event Bill Bloggs approaching the top mark.jpg).

Professional photographers populate the Metadata set with an image caption, the full event name, their name, creation date etc. – If your event photographer is not using Metadata – ask him to start using it TODAY. TOMORROW ask him to show you the Metadata he is putting on each image.

File sizes and emails. Every now again an event attempts to distribute medium and high resolution images by email. They send seven 5 meg images attached to the one email and wonder why, it takes so long to send and routinely bounces. Many internet accounts are limited in file sizes to 5-7 meg.

Alternatively they send seven emails each with a 5 meg file. Now that’s fine if they are requested, but to do it uninvited is just unprofessional.

Professionally run events like Rolex and Volvo have high res image galleries, so media can download the images they want.

Image Mode . Online images are displayed in RGB (Red Green Blue) format. There is NO internet browser or monitor that can display images in the print CMYK format, so don’t ever send images in that format to any media. (Print publications custom calibrate CMYK for their particular print process.)

Compression quality settings for JPEG’s. Compressing an image in a JPEG format selectively discards data.
When saving a JPG images graphics program users are presented with a choice on image quality 1-12 with a default of 10.

The higher the Quality setting, the more detail is preserved in the image, however that means a large file size.
Generally unless the image is destined for large format poster printing a quality setting of 10 for print use and 8 for online.

In summary – to produce good quality images for media use.

1. Straighten images and crop
2. Sharpen and colour correct.
3. Caption images in detail
4. Reduce file size and compress

A 1280 pixel image, edited as above will be less than 150k in file size. So there is no need to attempt to load 10 images each of 5meg, which will stop your computer cold while it tried valiantly to send out 50meg of files.'

The TetraMedia Group makes it easy for events and PR groups to load their images (and stories) to the Sail-World.com, Powerboat-world.com and MarineBusiness-World.com sites with its direct upload system.

We recommend events use that process. You will see our Submit News, Events & Pix button on the first newsline on the site on the top of every page. Note if you attempt to upload ten five meg images, total 50 meg, you will tie up your own internet connection, maybe not receiving an email for an hour and in all likelyhood timing out your internet connection. If you reduce images down to say a meg each, life will be much much easier.

SOLAS Big Boat challenge line honours winner Wild Oats XI, Photo: Crosbie Lorimer     Click Here to view large photo


If you’ve not bought a desktop PC monitor recently, you should know the sweet spot of size value is now 22' – which has a screen display 1920x1080 at 0.27mm pitch (94dpi equivalent) and can be purchased for around AUD$220 (U$200) NZ$290, UKGBP130.

15' Laptop generally have a screen which is 1280 pixels wide and the drive there is for finer and finer pitches. Forget dot pitch of 0.27 hello 0.1728' that is equivalent to 147dpi.

iPhones and iPads are retina display 326 dpi equivalent. Android 4 tablets and phones are 306 dpi equivalent.

(*To convert dot pitch to dpi equivalent, divide an inch (25.4mm) by the dot pitch in mm so 0.1728 laptop dot pitch calculates as 254/0.1728 =147 dpi)


by Brendan Maxwell - TetraMedia

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=99404

10:31 PM Fri 6 Jul 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News

The Antigua and Barbuda Marine Association (ABMA) is very pleased to announce that Falmouth Harbour Marina, Catamaran Marina and Antigua Yacht Club Marina are now providing only ultra-low sulphur fuel to yachts. This is as a result of joint efforts of the marinas and the ABMA in raising the issue of the fuel previously supplied having a sulphur content higher than legal requirements in Europe ... [more]  

With effect from 1st December, Alex Southon and Jon Partridge have been promoted to the roles of joint Managing Directors of RS Sailing, with responsibilities for the Technical and Commercial sides of running and building the company. Martin Wadhams will take on the role of Chairman and focus on broader aspects of achieving the company’s goals. ... [more]  

Running from 27th to 30th November at the largest marina in South East Asia, Ocean Marina, record numbers turned out for the first day to enjoy the displays and activities at the third annual Ocean Marina Pattaya Boat Show. The USD40 million line-up of luxury sail and power boats in the water ranges from small day trip boats to those for extended cruising. ... [more]  

Available today, the app SailCoach Pro offers sailors and coaches an all-in-one solution that combines an extensive knowledge of coaching, built by one of the top coaches and sailors in the world. ... [more]  

Leading Event Co-ordinator and Expo Manager, Paul Morgan, has stepped up to take the reigns of the Australian 4x4 and Marine Expo, a new initiative encompassing Explore Australia Expo. ... [more]  

Win $5000 Cash to Splash with Club Marine by Club Marine, Brighton, Victoria
For boat owners, what better way to start the coming boating season than with an extra $5000 cash to splash this summer. The possibilities are endless, from lashing out on new fishing gear, to overhauling the sails, upgrading the outboard or maybe a boatload of new water toys the whole family can enjoy. ... [more]  

As the next step in the company’s evolution, Integrity Motor Yachts has welcomed Lance Bailey on board as Queensland distributor at Integrity Boat Sales Queensland, managing new and used boat sales in the sunshine state. Founder and director, Brett Flanagan said the move heralds the next phase in the brand’s growth. ... [more]  

November 27, 2014: The NZD has been impacted by weaker commodities (mainly dairy) but not to the extent of its ANZAC partner. The KIWI trades back towards 0.7900 while the cross has spiked north. China remains crucial to commodity demand and all signs point to a slowing in demand. ... [more]  

When it was presented at the Fort Lauderdale International Boat Show, the Monte Carlo Yachts 86 was one of the contenders for the Editors’ Choice Awards, winning in the 80-89 feet Best Motor Yacht category. ... [more]  

This summer children are invited to release their inner aquanaut and explore the mysteries of the deep in an exciting new adventure land opening at the National Maritime Museum, Darling Harbour – Voyage to the Deep: Underwater Adventures. ... [more]  

Victorian freshwater anglers are reminded new catch limits will apply to Murray cod fishing this season, which opens on 1 December 2014. ... [more]  

Oceanair has launched two new producst at METS, the worlds largest international boatshow, held in The Netherlands. Oceanair’s innovative SKYSOL Mini pleated blind has been designed specifically for portlights with cost and quality in mind. The second new product released is SKYSOL Precision, a cost-effective, compact pleated blind for yacht windows ... [more]  

The new application from PredictWind for Mac and PC is revolutionary for accessing weather data when offshore. Accessing GRIB files, Weather Routing, GMDSS forecasts and Satellite Imagery is now a simple task with the unique and user friendly interface. ... [more]  

November 26, 2014: The AUD has dropped back to four year lows, falling below 0.8600, a more than 50% retracement from technical highs. The AUD is under siege and the KIWI has been infected, now testing 0.7800, on the downside. ... [more]  

As an investment in a FLIR camera is not inexpensive or even one that can be taken quickly due to having to carefully think through the installation process, we thought long and hard about the perceived benefits of the system. At the end of the day we decided to go ahead with the FLIR camera and also decided, that we would pair the FLIR thermal camera with the new Furuno TZ9. ... [more]  

November 25, 2014: The single currency bounced to 1.2430 while the GBP jumped to 1.5700. These are likely dead-cat bounces as the EUR drifts towards 1.2000! Commodity currencies gave up some of last weeks gains, with the KIWI falling back to 0.7850, while the AUD was the big loser. The AUDUSD fell to 0.8615 impaired by the reality of the Chinese interest rate cut. ... [more]  

Chairman and founder of the Clipper Race, Sir Robin Knox Johnston said: 'The Clipper Race is very pleased to welcome Hyde Sails back on board as Official Sails Supplier for our fourth consecutive race partnership. Hyde Sails evolved with us when we introduced the new Clipper 70 fleet in the last race and we were very pleased with how well the new sail wardrobes stood up to almost a year' ... [more]  

For over fourteen years now Matthew Willett has been selling new and used powerboats to hundreds of happy customers. His love of boats and the ocean goes back to his childhood with his skills honed from serving for ten years in the Royal Australian Navy. ... [more]  

Marine Rescue Middle Harbour Unit Commander Peter Nott said thieves had stolen the motor from a 3.9m aluminium runabout that is the centrepiece of the unit’s annual raffle, damaging the boat in the process. The raffle prize is a Quintrex 390 Explorer runabout fitted with a 9.9hp Mercury 4-stroke outboard on a registered Quintrex trailer, worth almost $9,000. ... [more]  

HanseYachts AG ended the first quarter of the new fiscal year (1 July 2014 – 30 September 2014) with another significant increase and is continuing on its growth course. A positive EBITDA is expected for the current fiscal year 2013/2014. ... [more]  

Yamaha's 2014 Oceania Marine Technician Grand Prix has been run and won. The Yamaha technician GP is a training and skills contest where the best technicians from all over Australia and New Zealand come to compete. Competitors are put through a series of challenges to test their knowledge and skill in a simulated workshop environment. ... [more]  

The world’s largest sailing media group, Sail-World.com, held its first continental group meeting at the Marine Equipment Trade Show (METS) this week. METS is the world’s largest B2B Marine show and this year it had a record 1358 exhibitors and more than 21,000 Marine industry representatives. ... [more]  

2015 Chicago Boat, RV and Strictly Sail Show - US Sailing and the National Marine Manufacture Association have partnered to enable one-design dinghy classes to promote their class associations and one-design sailing in general at the Chicago Boat, RV and Strictly Sail Show. ... [more]  

BUKH Diesel UK Ltd has been acquired by UK based design engineering firm, Supacat Group, which has signed a new distribution agreement with BUKH A/S Denmark, creating a new sales and customer support service for the UK and Ireland marine engine market. ... [more]  

Zhik’s ZK Seaboots have been developed for extreme weather protection in the most demanding sailing conditions, using a combination of neoprene, rubber and merino to provide unparalleled warmth, flexibility and total protection. Whether you are driving a RIB, on a delivery trip or extending your boating season into the winter months, these Zhik Seaboots will keep your feet warm and dry. ... [more]  

The Marine Equipment Trade Show (METS) confirmed its status as the world-leading B2B event of its kind this week in Amsterdam RAI. A record number of 21,086 visitors were welcomed by a record number of 1358 exhibitors. Crucially, early results of the post-show surveys prove that visitors and exhibitors alike were pleased with the results of the three-day event. ... [more]  

November 21, 2014: Commodities fought a rear guard action and the associated currencies attempted to stem the losses, with the AUDUSD pushing back to 0.8620, while the NZD moved up to 0.7860. ... [more]  

EMC Computer Systems Spain, the Spanish arm of the EMC Corporation, has signed a sponsorship agreement with the Fundació Navegació Oceànica Barcelona (FNOB), the company organising the Barcelona World Race, to become the technological provider for the double-handed, non-stop, round the world regatta. EMC will meet the data storage and backup needs of the Barcelona World Race. ... [more]  

On Monday 17 November, an impressive line-up of speakers at 13th International Sailing Summit shared ideas and best practice from around the world, demonstrating how the sailing industry can change to increase and retain participation, through innovation, technology and cultural changes. British Cycling has seen its membership grow by 567% since 2005. ... [more]  

An auction is set to be held at Runaway Bay Marina, Gold Coast, on Saturday 22nd November. Telephone bidding is available by contacting, Jo on 0407 213 557, or email, jo@marineauctions.com.au. ... [more]  

The 2015 London Boat Show has today (Thursday 20 November) agreed to a title sponsorship deal with Forex trading company, CWM FX. The 2015 Show will become known as the CWM FX London Boat Show. CWM FX offers quality, user-friendly and professional trading platforms and features, giving users the power to customise their trading experience to fit personal needs for any trade, anywhere, any time. ... [more]  

Garmin, the global leader in satellite navigation, has announced its next generation of open-array digital radars – the GMR™ 424, 624/626 and 1224/1226 xHD2. Continuing to set the standard for open-array radars, the xHD2 series offers brand new features and capabilities that provide better precision, targeting and performance while transmitting power at four, six and 12 kilowatts respectively. ... [more]  

Garmin Ltd has announced a new line of scanning transducers designed to accommodate any calibre of mariner, from the casual cruiser to the professional angler. Supporting both the newest lines of Garmin echoMAP and GPSMAP chartplotters and multifunction displays (MFD), this full array of thru-hull and transom-mounted transducers are a valuable addition to any vessel. ... [more]  

Collinson FX Market Commentary: Nov 20 - Europe on verge of triple dip
Partnership to encourage lifejacket use
Arvor reveals new diesel range
METS - Fast responses to rapid change: Demaria presents key to success
Hamilton Island Audi Race Week 2015 Accommodation Options!
Collinson FX Market Commentary: Nov 19 - KIWI soldiers on
Garmin announces new echoMAP™ Series with integrated scanning sonar
Garmin introduces new scanning sonar black box
Profit improvement and strong cash flow for Dometic Group in Q3
METS 2014 - Jefa Steering wins DAME award
Furrion to launch Europe distribution center
Riviera’s 565 SUV acknowledged in the Americas as best of the best
Fort Lauderdale International Boat Show - Huge success for Maritimo
Superior adds to Sales Force
Collinson FX Market Commentary: Nov 18 - Japan in recession, Kiwi +ve
METS 2014 - Exposure Marine wins DAME Design Award
Marina training a success in Dubai
NSW inspires trans-Tasman safety push
New team member at OneSails GBR East Loft
Dubai Maritime City Authority registers 574 marine vessels in 2014
Ferretti Group opens its first flagship showroom in Shanghai   
Gulf Craft to invest $100 million in developing luxury yacht facility   
Yamaha announces the end of V4 Saltwater Series 115C and 130B   
Yachting Australia looking for Sport Services Coordinator   
Brisbane Tinnie and Tackle Show - Exhibitor applications are now open   
Visit Doyle Sails New Zealand at METS 2014   
GC Marine Expo - Winner Mark is Rib-Ready thanks to Sirocco score   
Traditional canoe culture and a new look at Endeavour   
Review of boat driver licensing in NSW   
Collinson FX Market Commentary: Nov 15 - The beaches beckon   
Singapore yacht associations to merge   
Festival of Sails: RGYC announces Rex Gorell Land Rover major sponsor   
Moth Worlds 2015: Sliced bread, sheep stations, awe and reverence *Feature   
Spirit Yachts Asia announce new Hong Kong Office   
Collinson FX Market Commentary: Nov 14 - US Equities unchallenged   
Australian marine technology to be showcased at next week's METS 2014   
Call for increased efforts to realise single ASEAN Shipping Market   
Pantaenius Insurance - 'Know boats, me.' *Feature   
METS 2014 - Carla Demaria prepares to strike the tone   
METS 2014 - Halyard to launch innovative thermal insulation product   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
  







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS MBW
LocalAds   DE  ES  FR  IT