MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Multimedia reinforcements for Boat Shows
Multimedia reinforcements for Boat Shows

'Rosie and Sarah - interns at SCIBS 2012'    Marine Business World ©    Click Here to view large photo

Two additional TetraMedia staff brightened up the Sanctuary Cove International Boat Show this year, in the form of Rosalie Taylor and Sarah Ruggiero, Bond University students and interns for the duration of the event, and based on their quality work, for Sydney International Boat Show in August.

Rosie and Sarah were based in the MarineBusiness-World.com pavilion, getting around the show to interview visiting international delegates, a wide range of exhibitors of note including TetraMedia’s own advertisers and event organisers and over the four days of SCIBS.

New to the boating industry and the rigours of boat shows, both of them carried out eight to 10 on-camera interviews, as well as contributing stories and reports on daily events and exhibitor products.

Showing no signs of fatigue, even as editing carried on late into the night, they expressed their elation at getting hands on experience, and a great interest in the marine industry.

'Working with TetraMedia during the 2012 Sanctuary Cove International Boat Show was one of best ‘real world’ learning experiences I’ve ever had,' says Sarah, originally from the US where she gained her first degree, now working on her Masters at Bond.

Sarah hard at work -  Marine Business World ©  


'In addition to publishing individual stories and being responsible for every multimedia component, interns get to work with some of the best journalists in the industry. The work placed us in a realistic setting with real life expectations and consequences. After an intensive five days, I can honestly say I am a better writer, editor and all around journalist. I have industry experience and I am confident in my abilities to perform under pressure.'

Rosie, a final year Journalism student, did her research carefully, prior to the boat show

She found exhibitors clear in their communications and she was soon capturing exhibitors’ objectives and they were only too eager to illuminate her on their products.

'Looking back on the experience, I shouldn't have been worried at all. Reporting on the show gave me a feel for the passion behind every person's story, and I met some very interesting people. The internship was well worth the time, stress and effort (and lack of sleep!) that went into it, because I came out of it with a refreshed look at the world of journalism, and feeling accomplished having contributed a range of stories which are running internationally.'

Rosie compiling multimedia stories -  Marine Business World ©  


Erwin Bamps, COO of Gulf Craft, who was visiting the Gold Coast as a guest speaker at this year’s ASMEX conference was also a visitor to SCIBS, where Rosie filmed an interview with him about the brand values and its global ambitions.

Within hours of the piece going live on Marinebusiness-world.com, Mr Bamps sent an email congratulating the team on its precision work – great interview, good technique and excellent editing. He was most enthusiastic about the rapid reportage, posted the day after the interview.

TetraMedia Publisher, Rob Kothe said: 'The days are long gone when online publications were text and still image only. Multimedia content is essential and today’s young media graduates have the mix of skills needed to help deliver that content.

'You only have to look at the rapidly growing use of tablets and smart phones to view video on line to realise that boat shows, events, product launches, features need audio and video component.

'We reinforce our own multimedia team to ensure we can deliver video content at busy trade-shows for just this reason. Any company launching a new product needs to have a short video as part of the launch package, hosted on one of the many low cost business video servers or on YouTube.'

Sarah and Rosie will be part of the TetraMedia team at the Sydney International Boat Show in August, keen to further hone their skills and expertise in broadcast journalism and communication.


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=98348

2:35 AM Tue 12 Jun 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2012 Sanctuary Cove International Boat Show

Related News Stories:

11 Jun 2012  Swapping heels for boat shoes
11 Jun 2012  Sanctuary Cove to celebrate 25 years of evolution
07 Jun 2012  Family Fun key to attendance at Sanctuary Cove International Boat Show
05 Jun 2012  Mini boats a hit with the boat show dreamer market
04 Jun 2012  Gold Coast City Council initiative a bonus for local marine exporters
04 Jun 2012  Phil Shaw swaps Sanctuary Cove Boat Show for Supercars
04 Jun 2012  Voodoo casts spell on boating industry
04 Jun 2012  PowerDive for marine business and pleasure
03 Jun 2012  TropiCare sunscreen combats UV all year round
03 Jun 2012  Princess Yachts Australia celebrates successful start to show circuit
MORE STORIES ...






Marine Business News









































UK superyacht industry on the rise by British Marine Federation,


















Predictwind helps you pick the best time to depart by Richard Gladwell Sail-World.com/nz,








Collinson FX Market Commentary: July 24, 2014 - Rate rise hits trade
Collinson FX Market Commentary: July 23, 2014 - AUD creeps up
Sailtime founder to share role of 'Skipper' with team Vicsail
Clipper Motor Yachts expands with Boat Equity
Check out the Fountaine Pajot Saba 50 at Autumn boat shows
Collinson FX Market Commentary: July 22, 2014 - Europe watched
Brisbane's biggest outdoors expo to celebrate ten years
Vietnam Marina Development: ONE°15 Vung Ro Bay Marina Resort
Sydney Harbour welcomes premium boat storage
Sunseeker boss Stewart McIntyre abruptly leaves luxury yacht builder
One week to go until the 2014 Sydney International Boat Show
Costa Concordia - the $2.25 billion salvage operation ready to begin
Launching at Sydney Boat Show - the all new Falcon 300HT-360 HT range
Volvo Penta reveals keel cooling option for diesel engines
Carla Demaria named keynote speaker for METS 2014
Learn about life beneath water at Gold Coast International Marine Expo
FIXMYBOAT.com.au – Browse, compare and decide
Boat Shows - the engine powering the boating industry
'Honey, Let's Go Boating!' next best-seller for Finkelstein *Feature
2014 Brisbane Boat Show - Set to add new features
Collinson FX Market Commentary: July 19, 2014 - Step into Wonderland   
European Commission to take UK to court over red diesel   
Understanding the Ocean's role in Greenland Glacier melt   
America's Cup: Updates on Team Australia withdraw   
2016-2017 America's Cup - Team Australia withdraws   
Collinson FX Market Commentary: July 18, 2014 - AUD moves up   
Collinson FX Market Commentary: July 17, 2014 - KIWI takes hammering   
Revealing report on Search for American yacht Nina released *Feature   
ECOfishers and AMA to establish NSW Fisheries Taskforce   
PredictWind's Weather Routing opens your navigation options - try it!   
Collinson FX Market Commentary: July 16, 2014 - Oz confirms low rates   
Cameron Appleton joins North Sails   
National 4x4 Outdoors Show - Unprecedented exhibitors expected   
New-to-New Zealand products at the Auckland On Water Boat Show   
Auckland on the Water Boat Show: Two new Bavaria yachts on display   
AYSS PacificNet/Tahiti voted a success!   
Collinson FX Market Commentary: July 15, 2014 - Rising interest hits   
July 2014 edition of Finnfare has been published   
Taiwan's first marina a Superior effort *Feature   
Vaavud launches generation 2 wind meter   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS MBW
LocalAds   DE  ES  FR  IT