MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : QR technology scanning the future
QR technology scanning the future

'QR codes are being used more and more in advertising and promotion - Sanctuary Cove Boat Show'    Rosalie Taylor    Click Here to view large photo
Sit up and pay attention - If you don’t have a QR scanner on your smartphone, it’s about time you did.

The Quick Response code is a matrix barcode (2-dimensional code) used to quickly obtain information about a company or organization.

The barcodes were originally introduced in Japan by the automotive industry to keep track of vehicles to replace a complex serial number.

The technology has taken the world by storm and is now popular in every industry.

You may have seen the seemingly random grouping of dots, lines, and black blur on the back of your cereal box, plastered on billboards or even in fashion store windows.

The image looks more like a pixelated maze or something from a Magic Eye picture book than a useful business tool, but it is shaping up to be the future of web-sharing.

On a basic level, a QR code takes the consumer directly to an internet page, acting in a similar way to a shortened url, although providing ease of access and a faster search time.

Once scanned, the browser directs the user directly to the website attached to the image -  Rosalie Taylor  


It’s as simple as scanning the black and white image using the camera app of a compatible phone.

QR scanners can be downloaded for Iphone and Android operating systems, with some Nokia, HTC, Sony Ericcson and Samsung mobiles also offering the function.

Once the image is scanned, the phone’s browser takes the user directly to the web address associated with the code, be it a Facebook page, website, email address or other web address.

Exhibitors at the Sanctuary Cove Boat Show are starting to take advantage of the technology: every exhibitor pass is equipped with an individualized QR code to guarantee recognition and entry.



QR coding is certainly paving the way for a faster, easier, more connected technological world.

Look out for QR codes on more and more products and logos in days to come.


by Rosalie Taylor

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=97663

7:12 AM Fri 25 May 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2012 Sanctuary Cove International Boat Show

Related News Stories:

25 May 2012  The ultimate flying machine
25 May 2012  Boat in a box - Seawind opens market with new catamaran cruiser
25 May 2012  Maritimo debuts innovative motor yachts + Video
24 May 2012  Sanctuary Cove International Boat Show images Day 1
24 May 2012  World Record rowing attempt at Sanctuary Cove
23 May 2012  From James Bond to Ita Buttrose: Boat Show + Video
22 May 2012  Seven Star Luxury Charters - on show at SCIBS
22 May 2012  Sun is out, Boat Show is on and PRICES ARE DOWN!
21 May 2012  Free Mazda when you purchase with Integrity
21 May 2012  Duffy Down Under debuts Duffy Electric Boats, Sanctuary Cove Boat Show
MORE STORIES ...






Marine Business News







Volvo Ocean Race CEO Knut Frostad talks Time and Money (Part II) *Feature by Rob Kothe and the Sail-World team,
















Yamaha inspires students to succeed by Yamaha Motor Australia,






Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature by Rob Kothe and the Sail-World team,






Swan celebrates sales success *Feature by Jeni Bone,








Stealth i14 out of China by Neil Patchett,






















Volvo Team Vestas Wind skipper Nico says: 'We can win' - Part II *Feature by Rob Kothe and the Sail-World team,


Volvo Ocean Race Team Vestas Wind skipper - One Design is key *Feature
2014 National 4x4 Outdoors Show: Popularity of caravanning and camping
2015 Sydney Inte'l Boat Show - Boating Industry commences planning
Volvo Ocean Race - Danish entry confirmed as Team Vestas Wind
Collinson FX Market Commentary: August 12 2014 - NZ Credit Card dead
Pacific Boating membership offers hassle-free boating *Feature
Marine15 expands trade, networking and B2B opportunities *Feature
2014 Auckland on the Water Boatshow - Huge prize packs up for grabs
Fire causes million dollar damage on HMAS Bundaberg
4X4 Outdoors Show and Fishing and Boating Expo wows water lovers
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt
Collinson FX Market Commentary: August 9 2014 - RBA confirms low rates
2014 Audi Hamilton Island Race Week: Last minute accommodation options
Sydney Int'l Boat Show - Stellar results for Multihull Solutions
Collinson FX Market Commentary: August 8 2014 - Oz jobless jumps
NSW Environment Minister awards 'Fish Friendly' Marina Accreditations
PSP Southampton Boat Show - Don't miss the most exciting show ever
Doyle Sailmakers delivers sails to 60m Perini Navi Sloop Perseus 3
METS - New look and feel for SuperYacht Pavilion
Aurora to ship Riviera’s World Premiere to Fort Lauderdale
Collinson FX Market Commentary: August 7 2014 - NZ UnEmployment drops   
Extreme Sailing Series and GAC Pindar extend logistics contract   
Elaine Fowler, RPAYC's first female life member elected   
Chief Executive Officer sought for Yachting Australia   
Refurbished Protector project 'better than buying new'   
Explore Australia Expo to return to Melbourne Showgrounds in 2015   
Collinson FX Market Commentary: August 6, 2014 - Jawboning hits NZD   
Gold Coast International Marine Expo - High-Diver Steve Black is back   
4x4 Outdoors Show, Fishing and Boating Expo - Campfire cooking corner   
Serenity Marina offers a yacht sanctuary in southern China   
Collinson FX Market Commentary: August 5, 2014 - Equity markets jump   
Loads in store from the RYA at the PSP Southampton Boat Show   
Royal Prince Alfred Yacht Club’s Jack Gale training centre born   
See the heat with FLIR ONE *Feature   
John Temple to retire, Will Sangster appointed General Manager   
Multihull Central launches Aquila range at SIBS *Feature   
Dredging link to WA coral disease   
Cannes Yachting Festival - Come see the 55 meter Ocean Paradise   
Sun shines on recreational boating at Sydney International Boat Show   
Phuket Yacht Show: new kid on the block taking on PIMEX? *Feature   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS MBW
LocalAds   DE  ES  FR  IT