MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : QR technology scanning the future
QR technology scanning the future

'QR codes are being used more and more in advertising and promotion - Sanctuary Cove Boat Show'    Rosalie Taylor    Click Here to view large photo
Sit up and pay attention - If you don’t have a QR scanner on your smartphone, it’s about time you did.

The Quick Response code is a matrix barcode (2-dimensional code) used to quickly obtain information about a company or organization.

The barcodes were originally introduced in Japan by the automotive industry to keep track of vehicles to replace a complex serial number.

The technology has taken the world by storm and is now popular in every industry.

You may have seen the seemingly random grouping of dots, lines, and black blur on the back of your cereal box, plastered on billboards or even in fashion store windows.

The image looks more like a pixelated maze or something from a Magic Eye picture book than a useful business tool, but it is shaping up to be the future of web-sharing.

On a basic level, a QR code takes the consumer directly to an internet page, acting in a similar way to a shortened url, although providing ease of access and a faster search time.

Once scanned, the browser directs the user directly to the website attached to the image -  Rosalie Taylor  


It’s as simple as scanning the black and white image using the camera app of a compatible phone.

QR scanners can be downloaded for Iphone and Android operating systems, with some Nokia, HTC, Sony Ericcson and Samsung mobiles also offering the function.

Once the image is scanned, the phone’s browser takes the user directly to the web address associated with the code, be it a Facebook page, website, email address or other web address.

Exhibitors at the Sanctuary Cove Boat Show are starting to take advantage of the technology: every exhibitor pass is equipped with an individualized QR code to guarantee recognition and entry.



QR coding is certainly paving the way for a faster, easier, more connected technological world.

Look out for QR codes on more and more products and logos in days to come.


by Rosalie Taylor

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=97663

7:12 AM Fri 25 May 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2012 Sanctuary Cove International Boat Show

Related News Stories:

25 May 2012  The ultimate flying machine
25 May 2012  Boat in a box - Seawind opens market with new catamaran cruiser
25 May 2012  Maritimo debuts innovative motor yachts + Video
24 May 2012  Sanctuary Cove International Boat Show images Day 1
24 May 2012  World Record rowing attempt at Sanctuary Cove
23 May 2012  From James Bond to Ita Buttrose: Boat Show + Video
22 May 2012  Seven Star Luxury Charters - on show at SCIBS
22 May 2012  Sun is out, Boat Show is on and PRICES ARE DOWN!
21 May 2012  Free Mazda when you purchase with Integrity
21 May 2012  Duffy Down Under debuts Duffy Electric Boats, Sanctuary Cove Boat Show
MORE STORIES ...






Marine Business News















Brisbane Boat Show begins *Feature by Jeni Bone,












































Marine Auctions adds new recruits *Feature by Jeni Bone,








Sevenstar Yacht Transport names Kris Caren West Coast Representative
New Masts for an historic Australian boat - the Young Endeavour
Round the World racer joins Southern Pacific Inflatables
Dinghy foiling takes off around the world
2014 Gold Coast Int'l Marine Expo - Quintrex factory opens its doors
New exhibition explores role of Royal Australian Navy in WWI
18 anti-piracy weapons for ships to fight pirates
Hamilton Island Audi Race Week 2015 - Accommodation options
Sydney Sailboat Expo 2015 site confirmed
Skysol Frame Large: A new shading solution for sunroofs
Collinson FX Market Commentary: September 6, 2014 - Russian control
Collinson FX Market Commentary: September 5, 2014 - Nervous Election
Collinson FX Market Commentary: September 4, 2014 - 'Rock-star' fades
Enerdrive, national distributor for Fischer Panda Generators
New earlier date for ICA’s Cruising Prep Seminar proving popular
Southern Spars One Design complete 500th J/70 rig
Camper & Nicholsons Yachts presents the Sagitta 42
Brunswick Marine in EMEA announces intuitive user interface
Hutchwilco expands sales and marketing team
Collinson FX Market Commentary: September 3, 2014 - NZD trades strong
Marina of the Year Awards - Now open for entry   
Grand Pavois - A chance to catch up with the trends   
RYA Digital Day at the PSP Southampton Boat Show   
Collinson FX Market Commentary: September 2, 2014 - AUD trades steady   
XCAT Series gets set to conquer another continent in 2015   
2014 Mandurah Boat Show - Third largest boat show in Australia   
Fishers invited to industry meetings   
2014 Gold Coast International Marine Expo - Eye on the big picture   
Yanmar re-powers harbour commuter ferries   
Andrew Scott joins Superior as General Manager *Feature   
Fish find sanctuary in Cove's Marina   
2014 Gold Coast International Marine Expo - Fastest Jet Ski ever built   
Best Birthday Party ever at Southport Yacht Club! *Feature   
‘Hall of Fame’ status for Empire Marina *Feature   
Self-draining Optimist trainer, the SailQube, available at NB Sailspor   
Supreme Boating Safety Award - Waikato Regional Council wins   
Collinson FX Market Commentary: August 29 2014 - NZD trading well   
PSP Southampton Boat Show 2014 - 2 for £24 ticket offer ends soon   
Seawind 1160 LITE a massive success, regattas and more   
Fort Lauderdale International Boat Show - 13 things to See and do   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT