MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Emirates Team New Zealand on track for 2013 America's Cup
Emirates Team New Zealand on track for 2013 America's Cup

'Emirates Team New Zealand Helmsman, Dean Barker. 2/4/2012'    Emirates Team New Zealand / Photo Chris Cameron ETNZ ©    Click Here to view large photo

The contest is 160 years old and in contention is the world’s oldest international sporting trophy, the America’s Cup, which will be hosted in San Francisco in 2013. Dean Barker, Skipper of Emirates Team New Zealand's challenger speaks with Jeni Bone about the brave new multi-hull world of the America's Cup.

Organisers and teams have been warming up since last year, with regattas in significant cities in USA and Europe as part of the America’s Cup World Series. Each regatta comprises four days of racing, with the objective of drumming up media attention, public interest, and flying the sponsors’ flags.

Emirates Team New Zealand, twice winner of the America’s Cup, has shifted to the brave new world of multihulls. Led by managing director Grant Dalton and skipper Dean Barker, in September 2013, Emirates Team New Zealand will once again carry the hopes of their small island nation into battle in the America’s Cup.

ETNZ racing in Naples, Italy. -  Emirates Team New Zealand / Photo Chris Cameron ETNZ ©   Click Here to view large photo


For the 34th America’s Cup, there are currently three challengers and one defender, the mighty Oracle Racing. Final entries close on 1 June 2012.

In San Francisco, crews will take the action right up to the viewing public in stadium style racing in the enclosed harbour, with cutting edge broadcast coverage to broaden the appeal of competitive sailing beyond its traditional market.

'It’s the F1 of sailing, for certain,' says ETNZ skipper, Dean Barker. 'It is an interesting event,' he adds, referring to the allure of the America’s Cup among the sailing fraternity and the general public. 'It has a great name, the brand is strong. The appeal lies in the uncertainty of who might have the speed advantage and come out on top.'

Barker continues: 'America’s Cup is the pinnacle of the sport involving three things: people and people management; R&D, technology, design and engineering; and sailing well on the day. The challenge is balancing all three to come out on top.'

As to whether or not there are too few boats involved in the race, Barker is philosophical. 'In 2007, there were 11 challengers and defender in Valencia. Obviously, the global downturn has impacted on teams and sponsors. There is still time for other entrants, but as 2013 approaches, it becomes increasingly unlikely.

'As competitors, we would rather have a smaller number of top quality, well prepared teams than lots of weak teams, but the lack of take up of the new format is a concern.'

It’s ETNZ’s first foray into multihulls, a new set of challenges the team has embraced, but is reluctant to predict the success of this far out. Barker admits, it will broaden the appeal.

Emirates Team New Zealand, day one of the America’s Cup World Series regatta in Naples, Italy. 11/4/2012 -  Emirates Team New Zealand / Photo Chris Cameron ETNZ ©   Click Here to view large photo


'This is entirely new territory,' Barker admits. 'It has taken the America’s Cup to an extreme-type sport. There’s a lot of action. It’s very lively and the public will love that. We are learning how to harness that power, the finesse. The boats are spectacular, big, powerful, with a lot of sail area with that wing – they are hard to sail. So for us, that’s the challenge.'

The media has pledged coverage that will convey the action in all its colour and conflict for TV and the new generation of mobile and tablet, considered in media jargon the 'second screen'.

'There will be some adjustment for course boundaries,' says Barker. 'We have been racing the same way for 20-odd years, so it will be quite different in 2013.'

Will there be a multihull future for ETNZ? 'We will reserve that judgement until after the event,' Barker says matter of fact.

Winning, he adds, is everything at this elite level. In terms of ROI, if the challenge is successful, 'there’s a huge upside if we win', says Barker.

'Obviously, for all of us involved, the sponsors, supporters and New Zealand, it’s important. Sponsorship has become more focused and brands are leveraging off fewer properties. It’s very competitive out there.'
Loyal sponsors include Emirates, Toyota, Omega, Nespresso, Camper and the latest recruit announced in Naples, Skyy Vodka.

As a highly visible, national team, ETNZ is promoting New Zealand wherever it sails. 'If we win, it pays for itself. There are good returns for the various sponsors and the New Zealand Government has been a strong supporter of three campaigns now, backed by Tourism & Trade New Zealand.'

But there are no certainties in this game, as Barker well knows. 'We are in a good position, we’re a strong team and we are going to keep working hard. But we are up against the resources and expertise of Oracle.'

In a sport where a campaign that can cost in excess of $100 million, the 'Coutts Model' was introduced to put a cap on costs and make the proposition more accessible to challengers, imposing limits on the number of boats, sails, equipment and support boats which can used by each team.

In practice, these measures have resulted in an escalation of costs, according to Barker, who says 'despite their initial intention, the 72ft boats are an engineering nightmare!'

'There are so many completely new, complex parts that take so many man hours to build and repair, the costs are up. That’s the risk of a new concept. In hindsight, we could have built something smaller, but it’s proven to be an enormous commitment.'

Along with becoming the scenic backdrop of a globally significant event and attracting high-nett worth tourists that are the dream market for any Tourism Board, host cities stand to gain from the investment in infrastructure, a boost to hospitality and tourism and months of related coverage extolling the attributes of the city.

Multihull racing is fast and unpredictable. -  Emirates Team New Zealand / Photo Chris Cameron ETNZ ©   Click Here to view large photo


'The backdrop is important,' agrees Barker. 'In San Francisco we will be racing close to shore and the San Francisco Bay is as good as Auckland,' says the proud Kiwi.

'The host city needs to create the infrastructure, hospitality and public arena – the ‘pit lane’ – that offers great access to the public and good vantage points, to justify the budgets pumped in to being there.'

Economically, organisers initially projected an impact linked to the San Francisco events in excess of US$1billion for the Bay Area, based on ten teams entering.

For the 34th America’s Cup, there is also an emphasis on the event being 'more than a sport'. The America's Cup Event Authority states it is committed to delivering a 'model sustainable event' and 'to leave a positive legacy in the local community on the sport of sailing'.

Each event will provide the opportunity to deliver a positive message and raise environmental awareness, 'optimizing the social, economic and environmental impacts of activities . . . to enrich the communities visited and protect natural ecosystems'.

Areas of focus include minimizing air emissions and waste, and maximizing opportunities for energy efficiency and sustainable travel solutions.

Through the America’s Cup Healthy Ocean Project, a collaboration between the America’s Cup and leading ocean conservation groups, the America’s Cup Event Authority will use the global reach and appeal of the world’s greatest sailing event to inspire millions of people to care about the Ocean, encourage public action for the Ocean and leave a physical ocean legacy.



by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=96648

3:06 AM Sun 29 Apr 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

01 May 2012  America's Cup: Liveline wins Emmy for technical innovation
30 Apr 2012  America's Cup: AC72 a triple leap of faith - Luca Devoti
28 Apr 2012  America's Cup - San Francisco makes excitement evident
27 Apr 2012  America's Cup: AC72 regatta offered to New Zealand for summer of 2013
22 Apr 2012  America's Cup Uncovered: Episode 35- Racing gets underway after break
19 Apr 2012  America's Cup: Three teams to train in New Zealand in AC72's in 2013
19 Apr 2012  America's Cup - Oracle Racing heads to New Zealand
18 Apr 2012  America's Cup: Second challenger withdraws, leaves substantial debt
16 Apr 2012  America's Cup World Series: Full Video Replay of Finals Day in Naples
16 Apr 2012  Fisher's View: Day 5 Luna Rossa thrill their America's Cup home fans
MORE STORIES ...







Marine Business News

This partnership brings together two truly functional and enthusiastic events for what will become Australia’s premiere 4x4 and marine super expo. But it doesn’t end there. The ethos behind Explore Australia Expo is to substantially grow the consumer pool by enticing and engaging not only the converted enthusiast but also newcomers and those within parallel or fringe categories. ... [more]  

October 23, 2014: The AUDUSD held steady at 0.8780 while the NZDUSD traded around 0.7915. Geopolitical issues remain a serious threat to stability and market confidence. The NZD will today be lead by the Q3 CPI data out at 10.45am, expectations are for a dip to 1.2%q/q ... [more]  

Next month, Terry Greenwood of British Cycling will be speaking at the 13th International Sailing Summit (ISS). He will reveal the concept behind the triumphant revival of British Cycling as inspiration of an ambitious future for the sailing industry. ... [more]  

In an unprecedented show of unity and purpose, five of Australia’s top fishing and TV personalities have joined the call for the next government of Victoria to establish Port Phillip Bay as a recreational fishing reserve. ... [more]  

Ferruccio Rossi was recently appointed as new Group President / General Manager of Sanlorenzo Spa, the Italian shipyard leader in the production of strictly tailor made motor-yachts, at the second place in the world ranking of top 20 builders over 24 meters (Global Order Book 2014). Rossi will report directly to the Chairman / CEO Massimo Perotti. ... [more]  

The Barcelona International Boat Show closes its doors in Port Vell this afternoon and confirms a trend towards recovery in the sector. Over the course of five days, the show which presented 120 new products and 650 vessels recorded a large turnover and number of visitors, who were able to take an active part in more than 100 programmed activities. ... [more]  

October 22, 2014: The Slipping USD did support the associated currencies, with the AUDUSD again testing 0.8800, while the KIWI awaits further carry trade. The NZDUSD looked to do gathering strength for another attempt at 0.8000, supported by attractive interest rate differentials, before taking a turn for the worst to trade 0.7935. ... [more]  

RMYC Port Hacking Sailing Division has been using 'Race Logger', an Android App to assist in management of the club’s offshore racing programs. The club has a proud tradition for timely production of race results with Vice Captain, John Barter generally uploading the race result to the club’s website before members have returned to the clubhouse. ... [more]  

Groupe Beneteau today announced its sponsorship of the US Sailing Team Sperry Top-Sider and ISAF Sailing World Cup Miami. Groupe Beneteau, the parent company of Jeanneau and Beneteau sailing yachts and Lagoon catamarans, is the world’s leading yacht builder, and will now become a significant presence in high-performance sailing with its support of both the US national sailing team ... [more]  

After 18 years leading one of the world’s most influential yacht brokerage houses, Nicholas Edmiston, the founder, is to step back from the day-to-day management of the business. Jamie Edmiston will become Chief Executive with immediate effect, with Nicholas serving as Chairman. ... [more]  

One of Australia's oldest production yacht importers has changed its name to more accurately reflect the products on offer. Effective from October 17, US Yachts will be known as Performance Cruising Yachts. Explaining the name change, former Olympian and Managing Director of the company, Matt Hayes, said it was something he had been pondering for some time. ... [more]  

October 21, 2014: The Dollar continued to retreat under the expected extension of the Fed's QE. The EUR moved to 1.2800, while the GBP booked further gains, to trade 1.6160. Commodity prices remain weak, but the flagging reserve boosted the AUD back towards 0.8800 and the KIWI to 0.7950, despite a fall in consumer confidence. ... [more]  

PredictWind have made significant improvements to the swell forecasting models and added new locations. Integrating the new 50km global wind forecast with ocean current data has created the most advanced swell modelling available online. By combining PredictWind forecast data with ocean current data, the effect of the wind on swells can be accounted for ... [more]  

Imagine finishing the Coastal Classic and relaxing in your own waterfront home at Opua with your boat tugging gently on a deep-water mooring off the lawn. Built to an architect design in 2000, this north-facing waterfront Opua property is a short walk to the marina and boatyard. It is going to auction on November 22. View this Labour Weekend after the Coastal Classic. ... [more]  

The event has historically been conducted at the Brisbane Showgrounds, however as a result of the significant construction and redevelopment of that venue, it has presented many operational difficulties in continuing todeliver a high quality event expected by exhibitors andvisitors to an industry boating showcase. ... [more]  

MMC has presented PaddleNSW with 50 new generation lifejackets so its coaches and instructors can help role model behaviour to further encourage everyone on the water to wear lifejackets. 'The lifejackets will be used to kit out PaddleNSW’s network of training staff and volunteers in key locations across NSW,' said MMC General Manager Howard Glenn. ... [more]  

The Australian marine industry is singing the praises of the fourth annual Gold Coast International Marine Expo, reporting strong sales and even greater prospects in the lead-up to summer. 'Based on exhibitor feedback, the total sales at the Expo alone would certainly be in the order of tens of millions of dollars,' she said. ... [more]  

Headsync, of Newport, R.I., has been named as the East Coast distributor for Gobius products. Gobius’ unique external monitors require no modifications of existing tanks, and unit can adapt to existing onboard gauges. External measuring of black water tanks is more effective because the gauge never comes in contact with the fluid, avoiding clogging issue associated with in-tank systems. ... [more]  

The Australian Superyacht and Marine Export Industry Conference is partnering with the Sanctuary Cove International Boat show for the fifth consecutive year with SCIBS recognizing the international exposure and attraction of industry players the conference brings to the boat show. ... [more]  

2014 Gold Coast International Marine Expo - Marine Syndication, a division of Marine Auctions, was in full swing at the Gold Coast International Marine Expo that took place at the Gold Coast Marine Precinct in Coomera. ... [more]  

More than 13,000 visitors flocked to Scotland’s Boat Show 2014 (SBS14) at Kip Marina, Inverclyde last weekend as the boating world showed off everything from a £500 dinghy to an £800,000 Sunseeker luxury powerboat. SBS14 is the largest boat show in Scotland and the third largest in the UK and, with over £15m worth of boats on display, there was something for every budget. ... [more]  

RYA Scotland Annual Awards - As the end of the year gets closer it is time to review the season and time spent on the water. People taking up the sport for the very first time and the new skills they have learned, the young performance sailors who have brought home national and world titles, the 250 boats and thousands of spectators who witnessed the Commonwealth Flotilla and all the people ... [more]  

2014 Gold Coast International Marine Expo - The awe-inspiring aerial antics of the Extreme High Diving show at this weekend’s 2014 Gold Coast International Marine Expo have a whole new flavour, with McDonald’s signing up as an event partner. ... [more]  

Alongside the line-up yachts and boats by international and local brands, visitors to this year’s Yacht CN will have a chance to enjoy the exciting Moto Surf China Race, passionate samba dances, bikini model shows, international music band performances, and popular international DJ music on-site. ... [more]  

Boyan Slat is a 20-year-old on a mission - to rid the planet's oceans of floating plastic. He has dedicated his teenage years to finding a way of collecting it. But can the system really work - and is there any point when so much new plastic waste is still flowing into the sea every day? ... [more]  

Discover Boating Week starts tomorrow by Boating Industry Association
Discover Boating Week is a celebration of the recreational boating lifestyle and the joys and fun that come with spending quality time on the water. Whether you're a fisherman, paddler or sailor, there is something for everyone. Over 40 events will be taking place across the state from October 18 - 25 and the best part is, they all absolutely free! ... [more]  

October 17, 2014: Markets continued to leak overnight despite attempts by St Louis Fed President Bullard to calm the storm. He advocated further extension of monetary stimulus to combat the sharp collapse in confidence. The European Union is under extreme pressure ... [more]  

Great start to another massive Gold Coast International Marine Expo by Emma Milne/Gold Coast International Marine Expo
The Gold Coast International Marine Expo – open all weekend – is a marquee event for the marine industry and has delivered on its promise of 'all things aquatic – from super yachts and jet skis to kayaks and fishing equipment … and everything in between'. ... [more]  

The Australian Sailing Team has today official opened an extended deck at the National Training Centre at Middle Harbour Yacht Club in Sydney. Australian Institute of Sport (AIS) Director Matt Favier officially opened the extension, which upgrades the Australian Sailing Team’s AIS Training Centre to integrate Paralympic training and to accommodate more rigging and launching area ... [more]  

After a year of intense activity MSE’s ‘GLEAMS’ (Glycerine Fuel for Marine Sustainability), project has completed. The project consortium have gathered the evidence and conducted the analysis necessary to show that glycerine is a technically feasible very low emissions alternative fuel in the marine market. ... [more]  

The 2014 Fort Lauderdale Boat Show is fast approaching and I want to know if you’re planning to attend. If you are, I'd like to let you know about some of our must-see clients. ... [more]  

Gerhard Bukac has joined DualDocker reinforcing the team as International Sales Manager and will ultimately, after his training period, be responsible for ‘Global Sales’ and for coordinating, supporting and training the entire sales force. His thorough technical background, experience in sales, as well as his devotion to boating make him an ideal DualDocker team member. ... [more]  

Ian Broad and Ian Lindsay and their beloved Hood Sails in Sydney have become a sail making institution on the Australian scene. Established in 1971, Hood Sail makers (Aust.) P/L is 100% Australian owned and operated by the two Ian’s and it was the first Hood sail loft outside of the USA. This week we interviewed Broadie. ... [more]  

Boating bodies combine to launch First Safer Boating Week
Collinson FX Market Commentary: October16, 2014 - Panic mode in Europe
Brad Stephens named Sales Agent for SMAR Azure in Australia and NZ
2014 Yachting Australia Awards - One day to go
2014 Gold Coast Int'l Marine Expo - One more sleep until massive event
Collinson FX Market Commentary: October15, 2014 - Oil a victim
Teijin Aramid increases prices for Twaron Aramid products
Dr. Shrink tightens distribution in Russia
Doha's Mourjan Marinas – Lusail City to expand
Boats recovery after Sydney storm
Partnership to encourage lifejacket use
The feud that sank Wharro's Wild Thing
Ocean Safety appoints additional Sales Coordinator
Barcelona Int'l Boat Show - 120+ new products and a hundred activities
Discover Boating Week opens up opportunities to participate
Southern Spars team celebrates 25 years of success and innovation
605 Sportsfish named Australia's Greatest Boats 2015 Finalist!
2014 Gold Coast International Marine Expo - Multihulls set to dominate
Gold Coast International Marine Expo - NAB customers the big winners
Icarus Sailing Media partners with Ace Electronics Enterprise
ACI launches construction of Marina Slano   
Vaughan Bullivant cuts Daydream Island price tag to $30 million   
Delegate registration opens for marine15   
Sir Ben Ainslie praises British superyacht apprentices   
2014 GC Int'l Marine Expo - Club Marine’s Bart Beek shares the secret   
Collinson FX Market Commentary: October11, 2014 - Ominous correction   
The Barcelona World Race at the Barcelona International Boat Show   
United States Sailboat Show - Alistair Murray honored in Annapolis   
Collinson FX Market Commentary: October10, 2014 - Europe about to blow   
Superior on show at 2014 Gold Coast International Marine Expo   
Gold Coast International Marine Expo - Boats to behold … and much more   
'Largest ever' U.S. Sailboat show cruises into Annapolis   
Collinson FX Market Commentary: October 9, 2014 - KIWI jumps to .7900   
Sail Canada - Keel and Power Programs at AGM   
IBEX 2014 reports 47 percent increase in attendance   
Superior set for METS and enters Waterscape in DAME Awards *Feature   
BIA NSW and SA merger process complete   
Roads and Maritime Services seeks proposals for vessel suppliers   
Ferretti Yachts 550 comes to light   
Marine Manufacturers Forum to take place in Melbourne   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
  








Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT