MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Helly Hansen announces new partnership with Middle Harbour YC

Helly Hansen announces new partnership with Middle Harbour YC

'General manager of Helly Hansen Craig Ryan with marketing manager of MHYC Alana Whitting.'    Jess Mulquiney    Click Here to view large photo
Leading water sports and technical apparel supplier Helly Hansen are pleased to announce a new partnership with Middle Harbour Yacht Club (MHYC) to become the exclusive apparel partner to the club for the next three years.

The partnership which was finalised earlier this month will bring together two important players in Australian sailing.

Helly Hansen has several brand stores offering a range of sailing apparel including the Sydney flagship store at the main entrance to the Chatswood Chase shopping centre. The Norwegian brand has been active in the Australian sailing community by establishing partnerships with several reputable sailing clubs in Australia.

The Middle Harbour Yacht Club has a long held reputation as one of the leading performance sailing clubs amongst the Sydney sailing community and its large membership base makes it one of the most influential clubs on the harbour. Home to the prestigious Sydney Harbour Regatta, that attracts more than 300 yachts every March, MHYC hosts a large number of recognised events for many sailing divisions, from the Sydney Short Ocean Racing Championship to twilight racing. Helly Hansen will be providing awards and prizes for many of the Club events, as well as supplying all MHYC uniform requirements and an exclusive range of co branded apparel to be sold only through the Club.

'We are very happy to be the new apparel partners for MHYC and are looking forward to working with MHYC on the various events and regattas for the next three years,' said General Manager Craig Ryan.

When asked about choosing Helly Hansen as the new apparel partner, MHYC Marketing, PR and Sponsorship Manager. Alana Whitting replied, 'We’re excited to welcome Helly Hansen on board as apparel partner for MHYC. Our Members appreciate the innovative quality of the Helly Hansen range along with the recognised style, plus practicality, of the brands water sport and technical pieces'.

'We look forward to a collaborative partnership and a fresh range of MHYC Club merchandise which will be available for sale exclusively here at the Club and at our various events including the upcoming Sydney Short Ocean Racing Championship at the end of November,' she said.

About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen is the leading provider in technical outerwear and apparel for a range of outdoor activities. Originally created by Captain Helly Juell Hansen; a sea captain from Norway, Helly Hansen was created on the foundations of providing quality protective apparel to protect you from the elements. The brand was first recognised for its achievements in waterproof material for sailors and sailing enthusiasts who were tired of getting wet and cold. This eventually moved into other outdoor areas where protection from the elements is a matter of survival.

Today, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into these elements.

Helly Hansen are also pleased to be the official apparel partners for Chinese team Sanya for the 2011/12 Volvo Ocean Race which kicks off this October. For more information on Helly Hansen please contact jessicam(@)hellyhansen.com.au.

With a membership of over 1400 (junior, social, boat owners and crew), Middle Harbour Yacht Club is one of Australia's largest Yacht Clubs, and recognised as a national leader in Sail Training and associated education programs.

At the highest level of competition in our sport, our members and their yachts have continued a tradition of excellence winning all of Australia's top events and bringing home many international honours. We are home club to the current Farr 40 World Champion and 2 current Olympic Gold medallists. Plus MHYC is also the home of the Australian Sailing Team’s National Training Centre.

Events, race series and regattas run by the club provide an amazing spectacle with unlimited on water action along with numerous onshore social and lifestyle events and activities which take place at and around the enviable waterfront location of Middle Harbour Yacht Club on the Spit at Mosman, Sydney.

And with a 73 year history MHYC is a proud member based Club and known as one of the friendliest clubs in the area.

Middle Harbour Yacht Club website
Helly Hansen website




by Jess Mulquiney

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=90847

9:24 PM Thu 17 Nov 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2011 SSORC - Sydney Short Ocean Racing Championship

Related News Stories:

27 Nov 2011  Sydney Short Ocean Racing Championship winners announced
26 Nov 2011  Sydney Short Ocean Racing Championship day 1
26 Nov 2011  Sydney Short Ocean Racing Championship ready to start on time
15 Nov 2011  Sydney Short Ocean Racing Championship entries closing
07 Nov 2011  Sydney Short Ocean Racing Championship preview
19 Oct 2011  Sydney Short Ocean Racing Championship (SSORC) first entries received

Marine Business News















































Great Barrier Reef plan released for comment by Queensland Minister for Environment,
















Brisbane Boat Show begins *Feature by Jeni Bone,




PSP Southampton Boat Show - Opening day images
Collinson FX Market Commentary: September 12, 2014 - NZD loses ground
P&O and Princess Cruise Ships to continue operating into Abell Point
Abbott Government delivers on marine conservation promise
Garmin ClearVü™ with CHIRP sonar-chartplotter series
Multihull Central: Record sales, Outremer blog, Regattas and much more
Collinson FX Market Commentary: September 11, 2014 - Dollar rallies
Victorian Marina Industry hit with above average taxes and charges
4th Multihull Solutions Whitsunday Rendezvous an outstanding success
Lowrance signs exclusive partnership with Skeeter Boats
Get your entry in to win a Suzuki Powered Rigiflex Safety Boat
Collinson FX Market Commentary: September 10, 2014 - Apple inspires
Stefan Boating World launches new models at Brisbane Boat Show
Record numbers expected at 2014 Ocean Marina Pattaya Boat Show
British Sailing Team join forces with Zhik for new clothing range
Command Thrust outboards with Counter-Rotation find eager market
Collinson FX Market Commentary: September 9, 2014 - UK Breakup
Record sales driven by new interest in catamarans
Southport Yacht Club celebrates opening of 68th season *Feature
Brisbane Boat Show starts Friday - biggest in 10 years! *Feature
Marine Auctions adds new recruits *Feature   
Ministerial advisory group launched by united marine industry sector   
2014 Auckland on Water Boat Show: Coming up at the end of September   
Australian research sheds light on ocean garbage gyres *Feature   
Sevenstar Yacht Transport names Kris Caren West Coast Representative   
New Masts for an historic Australian boat - the Young Endeavour   
Round the World racer joins Southern Pacific Inflatables   
Dinghy foiling takes off around the world   
2014 Gold Coast Int'l Marine Expo - Quintrex factory opens its doors   
New exhibition explores role of Royal Australian Navy in WWI   
18 anti-piracy weapons for ships to fight pirates   
Hamilton Island Audi Race Week 2015 - Accommodation options   
Sydney Sailboat Expo 2015 site confirmed   
Skysol Frame Large: A new shading solution for sunroofs   
Collinson FX Market Commentary: September 6, 2014 - Russian control   
Collinson FX Market Commentary: September 5, 2014 - Nervous Election   
Collinson FX Market Commentary: September 4, 2014 - 'Rock-star' fades   
Enerdrive, national distributor for Fischer Panda Generators   
New earlier date for ICA’s Cruising Prep Seminar proving popular   
Southern Spars One Design complete 500th J/70 rig   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT