MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Sail-World starts huge coverage of the 2011-2012 Volvo Ocean Race
Sail-World starts huge coverage of the 2011-2012 Volvo Ocean Race

'PUMA Ocean Racing powered by BERG at the start of leg 1 of the Volvo Ocean race 2011-12 from Alicante, Spain'    Paul Todd/Volvo Ocean Race©    Click Here to view large photo

The 2011-2012 Volvo Ocean Race started on 5th November in Alicante Spain. The Sail-World team has started its detailed coverage, it will be running hundreds of stories over the race duration and distributing over four million newsletters to our world-wide audience.

This week we spoke to Sail-World Editor at Large Richard Gladwell who is heading up our Sail-World coverage of this very important event.

‘We have run three Volvo Ocean Race newsletters so far, two pre-race and a third one last night, now that the fleet is away. As expected there was plenty of drama, with one dismasting and another boat hitting a submerged object.

Our traffic numbers have been up significantly over the last week because of the Volvo Race.

Its really noticeable that the great video coverage our audience can watch from Sail-World has dramatically extended time on site.

Now there will be weekly newsletters while there is racing on and another probably in the middle of each stopover, taking in the port race or a similar major event. Then we will publish again a day or so after the start so and will have the start and first day of racing coverage. We expect to run at least 30 newsletters between now and July 2012 when the race ends.

‘Across a nine month period, we will have a huge amount of content coming from the boats, and we know from previous Volvo Ocean Races run by this group that the quality of it is so high, that we feel really bad about leaving it out of our Sail-World newsletters.

‘Running the dedicated Sail-World Volvo Ocean Race newsletter series allows us to publish the best of all that and so readers are seeing really high quality content.

‘As technology moves forward, so does the reporting. The advantage that we have with Sail-World is that because we are a worldwide network operating 24x7, there is always someone on deck monitoring breaking news. So our world-wide audience knows that we are consistently first with the latest news.'

Publisher Rob Kothe commented 'Internet coverage of sailing events is becoming very significant in audience size.

'We are preparing to start our similarly large Olympic newsletters this week as well as the Volvo Ocean Race newsletter series and by the mid 2012 we will be delivering feature articles, video both interviews and action, images and news to 250,000 readers each month via 25 different versions of our websites (mobile and geolocated).

'Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. The UK and Europe are our fastest growing market, as the London Olympics approaches and the Volvo Ocean Race will further grow our sites.

'With that significant audience we have the ability for industry advertisers to chose regional markets, decide their own advertising schedules and change their own advertising content, running multiple ads in each ad space on daily rotation hyperlinked to different web addresses.

'Companies wishing to further expose the Sail-World.com Volvo Ocean Race and Olympic coverage audience to its promotional and commercial news need to contact our media sales representatives, who will be happy to quote on a range of very cost effective media packages,' Kothe added.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor(at)sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil(at)trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales(at)sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll(at)kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy(at)sail-world.com

www.sail-world.com


by Brendan Maxwell

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=90466

6:02 AM Tue 8 Nov 2011GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News

































Great Barrier Reef plan released for comment by Queensland Minister for Environment,
















Brisbane Boat Show begins *Feature by Jeni Bone,


















Victorian Marina Industry hit with above average taxes and charges
4th Multihull Solutions Whitsunday Rendezvous an outstanding success
Lowrance signs exclusive partnership with Skeeter Boats
Get your entry in to win a Suzuki Powered Rigiflex Safety Boat
Collinson FX Market Commentary: September 10, 2014 - Apple inspires
Stefan Boating World launches new models at Brisbane Boat Show
Record numbers expected at 2014 Ocean Marina Pattaya Boat Show
British Sailing Team join forces with Zhik for new clothing range
Command Thrust outboards with Counter-Rotation find eager market
Collinson FX Market Commentary: September 9, 2014 - UK Breakup
Record sales driven by new interest in catamarans
Southport Yacht Club celebrates opening of 68th season *Feature
Brisbane Boat Show starts Friday - biggest in 10 years! *Feature
Marine Auctions adds new recruits *Feature
Ministerial advisory group launched by united marine industry sector
2014 Auckland on Water Boat Show: Coming up at the end of September
Australian research sheds light on ocean garbage gyres *Feature
Sevenstar Yacht Transport names Kris Caren West Coast Representative
New Masts for an historic Australian boat - the Young Endeavour
Round the World racer joins Southern Pacific Inflatables
Dinghy foiling takes off around the world   
2014 Gold Coast Int'l Marine Expo - Quintrex factory opens its doors   
New exhibition explores role of Royal Australian Navy in WWI   
18 anti-piracy weapons for ships to fight pirates   
Hamilton Island Audi Race Week 2015 - Accommodation options   
Sydney Sailboat Expo 2015 site confirmed   
Skysol Frame Large: A new shading solution for sunroofs   
Collinson FX Market Commentary: September 6, 2014 - Russian control   
Collinson FX Market Commentary: September 5, 2014 - Nervous Election   
Collinson FX Market Commentary: September 4, 2014 - 'Rock-star' fades   
Enerdrive, national distributor for Fischer Panda Generators   
New earlier date for ICA’s Cruising Prep Seminar proving popular   
Southern Spars One Design complete 500th J/70 rig   
Camper & Nicholsons Yachts presents the Sagitta 42   
Brunswick Marine in EMEA announces intuitive user interface   
Hutchwilco expands sales and marketing team   
Collinson FX Market Commentary: September 3, 2014 - NZD trades strong   
Marina of the Year Awards - Now open for entry   
Grand Pavois - A chance to catch up with the trends   
RYA Digital Day at the PSP Southampton Boat Show   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT