MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Sail-World set for huge coverage of Volvo Ocean Race and Olympics
Sail-World set for huge coverage of Volvo Ocean Race and Olympics

'Abu Dhabi Ocean Racing entry in the Volvo Ocean Race 2011-12'    Ian Roman/Volvo Ocean Race©    Click Here to view large photo

The 2011-2012 Volvo Ocean Race starts in just over a week on 5th November in Alicante Spain. The Sail-World team is planning detailed coverage, as it will be with the Olympic newsletter series starting with Perth 2011. Between the two series there will be over eight million newsletters to our world-wide audience.

Sail-World Editor at Large, Richard Gladwell, who will be heading up our Sail-World coverage of the Volvo Ocean Race said: ‘Our first newsletter is just about to go out, then we will have another just after the start of the event on the 5th November. Then there will be weekly newsletters while there is racing on and another probably in the middle of each stopover, taking in the port race or a similar major event. Then we will publish again a day or so after the start so and will have the start and first day of racing coverage. We expect to run at least 30 newsletters between now and July 2012 when the race ends.

‘Across a nine month period, we will have a huge amount of content coming from the boats, and we know from previous Volvo Ocean Races run by this group that the quality of it is so high, that we feel really bad about leaving it out of our Sail-World newsletters.

‘Running the dedicated Sail-World Volvo Ocean Race newsletter series allows us to publish the best of all that and so readers are seeing really high quality content.

‘For this event we will be running our own routing and weather stories. We started doing this in the last race using Expedition software with Predictwind providing the weather feed and it gave us some significant insights.


Navigator works on chart table at media station. -  Volvo Ocean Race ©  

‘PredictWind now has a new integrated routing and weather system which we tested on the Auckland to Fiji and the Fastnet race and we are planning to use that to be ahead of the news curve.

‘There is a natural delay on that, getting the information off the boat. The positions come first, then report texts and audios five or six hours later, then maybe 24 hours later you might see the video.

‘As technology moves forward, so does the reporting. The advantage that we have with Sail-World is that because we are a worldwide network operating 24x7, there is always someone on deck monitoring breaking news. So our world-wide audience knows that we are consistently first with the latest news.'

Publisher Rob Kothe commented 'Internet coverage of sailing events is becoming very significant in audience size.

'We are running similarly large Olympic newsletters which are also about to start, as we ramp up to Perth 2011 and by the mid 2012 we will be delivering feature articles, video both interviews and action, images and news to 250,000 readers each month via 25 different versions of our websites (mobile and geolocated).

'Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. The UK and Europe are our fastest growing market, as the London Olympics approaches and the Volvo Ocean Race will further grow our sites.

'With that significant audience we have the ability for industry advertisers to chose regional markets, decide their own advertising schedules and change their own advertising content, running multiple ads in each ad space on daily rotation hyperlinked to different web addresses. We have been approached by numbers of major marine companies wishing to reach our Sail-World.com Volvo Ocean Race and Olympic coverage audiences.

We ask that potential advertisers contact our media sales representatives, who will be happy to quote on a range of very cost effective media packages,' Kothe added.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor(at)sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil(at)trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales(at)sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll(at)kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy(at)sail-world.com


www.sail-world.com


by Brendan Maxwell

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=89970

12:56 AM Wed 26 Oct 2011GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News



Sydney International Boat Show updates by Boating Industry Association,
















APSNZ appoints Duthie Lidgard as new MD by Asia Pacific Superyachts,


Abell Point Marina looking shipshape by Abell Point Marina,














































Captain Phillips and Obama admin wants pirates' nests eradicated
New industry buoyancy in the wake of this year’s Adelaide Boat Show
Sydney Boat Show - US Yachts invites keen sailors to a preview
Good Times Marine becomes Mercury Marine's newest dealership
Australia event cements its position as hosting 'the' marina party
Lagoon 52, her Australian premier at Sydney Boat Show
Collinson FX Market Commentary: July 2, 2014 - KIWI rises higher
Sydney Int'l Boat Show - Fountaine Pajot Hélia 44 set to turn heads
Collinson FX Market Commentary: July 1, 2014 - NZ Economy hits wall
Up close and personal with whales on the Gold Coast *Feature
SA Marina Day encourages South Australians to enjoy their marinas
Southport Yacht Club raffle: Dusit Thani, BRIG Falcon, Marriott stay *Feature
Product diversity and partners underwrite Mackay Boat Show’s success
Collinson FX Market Commentary: June 28, 2014 - Directional changes
Demystifying Croatian requests for taxation documents on yachts
Enjoy the whale spectacle, just keep your distance
Satellite images reveals emperor penguins are more willing to relocate
Whale research - new techniques expand for non-lethal methods
RYA announces new partnership with Nipper Skipper
Sunrise broadcasting from the revitalised Abell Point Marina
Extension granted for salvage of a paddle steamer on the Murray River   
Australian Sailing continues to be rewarded with greater funding   
Yachting Australia welcomes AIS 'Winning Edge' investment decision   
Ninety percent of floor space already booked for METS 2014   
Sydney International Boat Show set to embrace new location   
Collinson FX Market Commentary: June 27, 2014 - KIWI flies high   
Thermal imaging helping bulk carriers avoid collisions in port and in   
4x4 Outdoors Show and Fishing & Boating Expo - Mark Seymour to perform   
Third CYCA Solas Trusts grant to Australian Volunteer Coast Guard   
Weta numbers reach the four figure milestone   
Collinson FX Market Commentary: June 26, 2014 - KIWI climbs back   
Sydney Int'l Boat Show - Beneteau Oceanis 38 offers innovative options   
CruiseCraft adds Explorer 595 Hard Top   
Collinson FX Market Commentary: June 25, 2014 - AUD up KIWI down   
First ever Explore Australia Expo hailed a huge success   
Hobie Sailing Scene is reopening in Mona Vale this weekend   
Sydney Boat Show - World launch of Seawind 1160 LITE   
Be won over by the new Azimut 50   
Endeavour Quay experiences successful start to the summer   
Collinson FX Market Commentary: June 24, 2014 - AUD picks back up   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS MBW
LocalAds   DE  ES  FR  IT