MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Online boat auctions the way forward

Online boat auctions the way forward

'Just some of the impeccable and unique vessels on sale online via Marine Auctions.'    Marine Auctions and Valuations    Click Here to view large photo

Marine Auctions has added an online auction component to its sales arsenal, launching the innovation from 14 November as an additional medium for clients selling their boats and those interested in buying from afar.

Adrian Seiffert, principal at Marine Auctions says the new facet of the company is the culmination of the team’s accumulated skills, contacts and expertise over nearly three decades of auctioning.

'I have spent most of my working life in auctions. We have moved to online auctions because some boats are geographically impossible for people to attend. Our market is located around the country, and the world. Every month at our auctions, we have six to 10 telephone bidders from all over Australia, and internationally, who had not inspected the boats. Online is taking it that next step and adding a new medium to complement our existing business.'

Seiffert is a pioneer in online auctions, having been one of the first ever to be involved in online auctions of machinery about 10 years ago. 'In those days, not everybody was connected with email and internet. Today, people are more tech-savvy and everybody is comfortable with buying online, in most cases sight unseen.'

The first of Marine Auctions online forays will run for 10 days, from 14 November. 'The boats are already listed on our site with all details. They are two boats in The Whitsundays, a charter boat called Coral Trekker – a square-rigged, topsail ketch in survey, and Apollo III, a fast cruiser race in survey, designed by Ben Lexcen for Alan Bond.'

Contrary to the belief that auctions shift goods at the cheapest price, Seiffert explains that it’s the seasoned auctioneer’s job 'to get the best price for clients'.

'Hence our emphasis on marketing and bringing prospective buyers in. We spend a lot of money on marketing, getting our name and the vessels out there. That’s why we get 10,000 hits a day on our website!'

Auctions, particularly those that pull a crowd, convey the 'true market value of something', says Seiffert.

'We are in a position to gauge market response. We get good money for boats and in some cases more than a traditional brokerage. Our price reflects the true market value. We are selling between 20 and 30 boats per month, so it’s working. And buyers and sellers are satisfied.'


Two weeks ago, Marine Auctions attracted 300 people to their auction at Runaway Bay on the Gold Coast. 'The 29th of October is the next one and we anticipate the same number,' says Seiffert.

All this comes at a highly competitive period of immense flux in recreational boating, as grey imports flood the market and buyers look far and wide for 'the best bargains' while their dollar is still high.

'In Brisbane, three ships unloaded boats in a period of two weeks. They must have had 200 boats onboard. There are more boats in the market than ever before, that’s why we are so busy.'

The next Marine Auction event at Brisbane’s Rivergate will be held 26 November. 'We have the maxi Wild Thing, ex-Skandia, and a Hanse 400 that’s just two or three years old. There are plenty of boats available, as well as six marina berths from Rivergate, Dockside, Manly Harbour, Horizon Shores and Scarborough.'

Seiffert says online auctions are just the start of many exciting projects ahead. 'There are a lot of great concepts in the pipeline which will really impact on the industry and create an enormous amount of interest. We will be revealing these in about six to eight weeks.'

Visit www.marineauctions.com.au




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=89769

12:25 PM Tue 25 Oct 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on


Related News Stories:

25 Oct 2011  Marine Auctions - Online boat auctions the way forward
25 May 2011  Ten million dollars? Not quite, but getting very close
11 May 2011  Super auction for superyacht
05 Dec 2010  Marine Auctions - last one for 2010
17 Sep 2010  Strong clearance rate for Marine Auctions
11 Sep 2010  It's on again, boats galore at Gold Coast auction
22 Jul 2010  Boat auctions – a mirror to the industry's ‘health'?
03 Jun 2010  Marine Auctions set to tempt buyers
14 May 2010  Marine Auctions - 22nd May Auction of boats
08 Apr 2010  Marine Auctions comes to the Queensland Gold Coast
MORE STORIES ...

Marine Business News

October 1, 2014: The KIWI is the 'special' at the moment, with Wheeler timing the RBNZ intervention well, with Business Confidence collateral damage. Commodity prices have taken a shellacking of late and the RBNZ have taken the opportunity to sell the currency and seize the moment. This has been more than effective, pushing the NZD to new lows, testing 0.7700 ... [more]  

Southern Spars ships the world's tallest masts by Richard Gladwell, Sail-World.com/nz
Leading world sparmaker, Southern Spars, has shipped two spars for a new 85 metre ketch. The superyacht will carry two 93metre masts which will be the world’s tallest rigs on one gigantic yacht. ... [more]  

Get set for the Sportjet *Feature by Sirocco Marine
The new Williams Sportjet range is an exhilarating new chapter for Williams Performance Tenders. ... [more]  

2014 Auckland on the Water Boatshow - Increased visitor numbers show strong support for New Zealand’s leading boat show. Feedback for the 16th Auckland On Water Boat Show (AOWBS), which ran from Thursday 25 to Sunday 28 September 2014, has been overwhelmingly positive, with several significant sales made at the show. ... [more]  

The new Williams Sportjet range is an exhilarating new chapter for Williams Performance Tenders. Designed as an exciting performance boat, ideal for waterskiing or wakeboarding, the Sportjet will appeal to both standalone boaters and yacht owners looking for the perfect tender. ... [more]  

TAFE Queensland Gold Coast Marine Training Centre will be open to the public for tours during the 2014 Gold Coast International Marine Expo from October 17 to 19. ... [more]  

The Sail Canada Nominating Committee announces the final list of candidates for the Board of Directors to be elected at the Sail Canada Annual General Meeting on Saturday, October 25, 2014. ... [more]  

Phil Jones the CEO of Yachting Australia has after 17 years resigned. Sail-World interviewed Jones at length. Here is the first of a multipart interview series. Jones started his career in 1983 sailing working for the Royal Yachting Association for about seven years as the windsurfing manager, after previously being the windsurfing coach. ... [more]  

Over 650 marine industry professionals packed into the Industry Breakfast and Awards Ceremony to kick off the 24th Annual International BoatBuilders’ Exhibition and Conference (IBEX) taking place this week at the Tampa Convention Center. ... [more]  

MarineBusiness-World.com is now almost eight years old, that is a long time in Internet terms, when it was started in the TetraMedia group, and there were just four websites, Sail-World Australia, New Zealand and Asia and Sail-World Cruising now there are 31 including Fishing boating-World and Powerboat-World. ... [more]  

September 30, 2014: After starting down on the previous week the NZD took another turn for the worse yesterday. The release of the RBNZ FX transaction figures for August showed the bank had sold NZ$521m in August. This is the largest single month sell off of the NZD since 2007. ... [more]  

A shipyard designated for reconstruction of historic ships in Saint Petersburg is located in Lakhta on the territory of Saint Petersburg Yacht Club in 'Hercules' marina. The first large-scale project, replica of the 54-gun ship of the line 'Poltava' has been under construction since last year. ... [more]  

Minister for Natural Resources, Lands and Water, Kevin Humphries and Minister for Roads and Freight Duncan Gay have announced the successful tender for the dredging of Swansea Channel has been awarded to Neumann Dredging Pty Ltd. ... [more]  

Have trailer, will travel *Feature by Jeni Bone
All Marine Spares were out in force at last weekend’s Upper Hawkesbury Power Boat Club Spectacular, which drew local and interstate participants and enthusiastic crowds numbering in the several thousand. ... [more]  

September 27, 2014: Commodity currencies continued to remain under extreme pressure, after the mayhem of the previous day, with threatened Central Bank intervention. The KIWI closed the week a shadow of its former self, trading 0.7850, while the AUD fared marginally better on 0.8760. ... [more]  

Pantaenius, the world’s leading specialist yacht insurance company, has been at the forefront of yacht insurance for more than 40 years, earning a reputation for transparency and commitment to customer service that provides round-the-clock international support and reliable, speedy claims settlement. ... [more]  

Auckland On The Water Boat Show: Images from the final day by Richard Gladwell, Sail-World.com/nz
The Auckland International Boat Show concluded today having enjoyed four days of moderately acceptable weather. Attendance figures have not yet been announced however they are expected to be close to or exceed last year's Show. ... [more]  

World-wide the development of marine wind farms will grow. Britain's RYA is taking a proactive stance that can serve as an example for other yachting bodies. If wind farms could be an issue in your waters, its important to follow just what is happening in GBR. Speaking today Stuart Carruthers, RYA Cruising Manager said 'The RYA will now be responding to those of the Panel’s questions that have bee ... [more]  

A new provisional World Record was set on the Viaduct Harbour today with 52 paddlers covering the 100 metre course on the Lancer SUP. There were no incidents in the attempt - which sets a new mark category in the Guinness World Records. ... [more]  

September 26, 2014: Markets tumbled overnight, hit hard by Central Bank activity and Geo-Politics, boosting the safety value of the Dollar. The NZD crashed after threats of intervention by RBNZ Governor Wheeler. He jawboned the currency lower commenting the currency was 'unjustifiable and unsustainable'. He cited recent falls in commodity prices had not been reflected in the KIWI and thus he would ... [more]  

An impressive speakers’ list is developing for the marine15 International Conference and Trade Exhibition 3rd- 5th May 2015 to be held on the Gold Coast. 55 keynote and conference stream sessions are being finalised for the event. ... [more]  

An attempt will be made on Saturday afternoon set set a new Guinness World Record mark for the most people on a Stand Up Paddleboard (SUP) The SUP used for the record attempt will be supplied by leading New Zealand inflatable manufacturer, Lancer Industries, and the SUP uses Lancer's AirDock technology.. ... [more]  

September 25, 2014: Stocks rebounded after a three day run of negatives. It must be remembered that all the bad news is still counterbalanced by Central bank extra mural activity. It was this realization and some good news on the housing front that spurred equities to reverse recent losses. New Home Sales surged 18%! ... [more]  

A 70-foot ocean racing yacht which circumnavigated the globe in the latest edition of the famous Clipper Round the World Yacht Race, representing Scottish Whisky brand Old Pulteney, will be centre stage in front of thousands of visitors at the Scotland Boat Show, 10-12 October, being staged on the Clyde, near Glasgow. ... [more]  

A win for sharks by Nathaniel Pelle
Earlier this year, thousands of Australians, including you, united to stop this brutal and unnecessary practice. I’ve never seen anything quite like it - protesters gathered on beaches from Manly to Margaret River and flooded Environment Minister Greg Hunt’s inbox with nearly a quarter of a million emails calling on him to stop the cull. ... [more]  

Mobilarm has integrated its latest emergency electronic MOB Beacon, the sMRT V100 Locator Beacon, with the inflatable SOS Dan Buoy marker. It is being introduced at the Monaco Yacht Show, the world’s largest mega---yacht show this week. ... [more]  

Sail-World did a quick tour of the on the water exhibits at the Auckland On The Water Boat Show. Her's a quick selection of some of the almost 200 boats on the water in the Viaduct Harbour. ... [more]  

The Auckland On The Water Boat Show opened this morning in brilliant Spring sunshine. Based on the Viaduct Harbour, Auckland, there are nearly 200 exhibiting companies and over 200 boats are at the event which runs through to Sunday September 28. ... [more]  

B&G, world leader in the design and manufacture of marine electronics and instruments for sailing, announced today the V90, a powerful and versatile new black box VHF marine radio. Packed with innovative communication features, the V90 offers sailors unparalleled performance with a feature set that includes an Automatic Identification System (AIS) receiver and more ... [more]  

September 24, 2014: The AUD and NZD all hitting new lows. The AUD slumped to 0.8840 while the Kiwi stumbled to a low of 0.8050 before rebounding a little. The KIWI will come under further scrutiny with today's trade numbers and Fonterra’s annual report. ... [more]  

Bias Boating ceases trading by Boating Industry Association
PPB Advisory has advised they were appointed joint and several Receivers and Managers of Bias Boating on the first of September. It has been confirmed on the 19th of September 2014 that Bias Boating has ceased trading and 14 stores across NSW, QLD, NT and WA are now closed. ... [more]  

Discover Boating Week 2014 by Boating Industry Association
This week will allow us as an industry, to further connect with consumers and demonstrate the benefits of the recreational boating lifestyle. Furthermore, this week will give your business the opportunity to show consumers your products and services, and connect with them within a promotional calendar. ... [more]  

Iridium have recently released the Iridium GO!, their latest product in the satellite communication market. It’s portable, battery powered, and creates a WiFi hotspot. www.predictwind.com!PredictWind!new have partnered with Iridium to put together a package catering specifically to the marine market. ... [more]  

Gold Coast Marine Expo: Riviera 6000 Sport Yacht’s Queensland premiere
Barcelona International Boat Show - Premiere for Belize 54 Daybridge
Bass Strait 40 - Sensational Cheese, Superb Wine and Stunning Boats
Mandurah Boat Show marks WA premiere for two new Riviera models
Grand Pavois attracts 93,000 visitors
Dinghy Sailing Instructor/Coach wanted for Canberra Yacht Club
SA marinas and yacht clubs to open their gates on SA Marina Day
B&G introduces Forwardscan™ - Forward-looking Sonar System
BRIG Navigator 700 – big boat for your buck *Feature
State Government footdragging dints Queensland marina optimism
Collinson FX Market Commentary: September 23, 2014 - Euphoric offset
Bright future for Port Phillip snapper stocks
Spring time auction a success for Marine Auctions
Marine Auctions gets on the social media boat
Marine15: Submit your 'Best Profit Idea' and win! *Feature
Iconic dealership celebrates 50 years *Feature
Portsmouth-based barge operator breaches maritime legislation
Superior secures the ISO tick
Skudo reveals surface protection products for the Marine Industry
First step taken in trout investigation – Goulburn River, Kevington
Lancer returns to Auckland Boat Show with new RIB Pricing   
Collinson FX Market Commentary: September 20, 2014 - ANZAC drops   
Genoa International Boat Show 2014 responding to a changing market   
Kiwi boats helping Aussie kids learn to sail   
Brunswick Corporation returns to Marine and Fitness core   
Collinson FX Market Commentary: September 19, 2014 - KIWI election   
Superior secures the ISO tick   
New Zealand boating industry showing strong growth   
Collinson FX Market Commentary: September 18, 2014 - KIWI on Notice   
RYA’s first ever Digital Day a great success   
Gold Coast International Marine Expo - Stenlake back to defend title   
Monaco Yacht Show - Australia tops marine industry brands showcasing   
St. Maarten Heineken Regatta attends the HISWA te Water show   
Collinson FX Market Commentary: September 17, 2014 - All rise!   
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt   
New Zealand premiere for Riviera’s exciting new SUV collection   
New brokers on board with Boat Equity   
New Zealand's largest on water boat show kicks off next Thursday   
Auckland On Water Boat Show - Family summer fun starts next Thursday   
Ocean Marina Pattaya Boat Show drives marine tourism in Pattaya   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
  





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT