MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Hutchwilco makes energetic return to Australian market

Hutchwilco makes energetic return to Australian market

'Hutchwilco'    Hutchwilco

Hutchwilco has been the leading brand of quality lifejackets in Australasia for over 50 years. Founded in 1894, the New Zealand company was one of the first in the world to manufacture lifejackets, initially from canvas and cork, and still manufactures in Auckland, New Zealand using the latest buoyancy technology.

This month, Hutchwilco has announced a new distribution arrangement in Australia, with a new distributor, Melbourne-based InMarine committing to the Hutchwilco product range.

David Clancy, Managing Director of InMarine and owner of the business, is a long time boater.

This week he talked to MarineBusiness-World.com about his association with the iconic brand and its future downunder, as well as his own roots in recreational boating – a life-long pastime and passion.

'I started sailing when I was about nine years old so for about 24 years I have been on the water. I came up through dinghies and now offshore yacht racing. It is all keelboat boating these days.'

David Clancy - Inmarine -     Click Here to view large photo
Most recently, David went north this winter with Nutcracker, from Melbourne, up to Airlie Beach. 'The boat is back now and we have just started our 2011 Rolex Sydney to Hobart campaign. But first we are in full training ahead of the Hutchwilco Melbourne to Stanley race, which kicks off first week of November – a qualifier for the Sydney Hobart.'

David’s father, Peter Clancy has 30 years experience in the marine industry, so this runs in the blood. As David explains: 'Peter is a great addition to our team. For the past 16 years, he has been managing the Anchor Marine chandlery and he has been running his own marine electronics company for over 10 years. He is also the Head Radio Officer for ORCV so he is heavily involved with the offshore side of our sport, as the radio officer for all the offshore events for over 10 years.'

For his own part, David has spent the past decade as an Outdoor Sports industry National Sales Manager and Marketer. 'During that time I did spend a couple of years in the marine industry, before going back to the outdoor industry. So once again, I find myself returning to the marine industry.'

InMarine is 100% wholesale, selling only to retailers. David says the company is very keen to distribute the Hutchwilco range of products in Australia.

Hutchwilco -  Hutchwilco?nid=89727  

'When we originally built our business plan, we analysed our competition and spoke with stores and consumers.

'We quickly understood a gap in the market for quality brands, especially well known, well respected brands such as Hutchwilco and from early indications the market agrees.'

'We saw it as an opportunity to work with the likes of Hutchwilco and a couple of other companies like ACR. Our vision is to take those quality products to the market with their branding and positioning that they deserve. '

The Managing Director of Hutchwilco, Gary Sutton says he has confidence in the InMarine team and great expectations for the brand in Australia. 'Hutchwilco is proud to be associated with InMarine and will be fully supporting them to wholesale distribute our range of products into the Australian market.

'We wish David Clancy and his team all the very best and look forward to growing our business relationship in the future.'

There is sound investment in strategy between the two companies. David and his team spent several months formulating a business plan with Hutchwilco in New Zealand, learning about the brand and its origins.

'They are a pure New Zealand company, privately owned,' David says. 'Hutchwilco Limited is a manufacturer and distributor of quality Marine Safety Equipment, Recreational and Performance Water Sports Products and Boating Accessories. The brand has been in the marine industry since 1894 when John Hutcheson and Thomas Wilson established their company Hutcheson Wilson & Co Ltd on Jervois Quay, Wellington, New Zealand.'

Today, it is New Zealand’s leading marine distributor. 'They manufacture quality Hutchwilco and Loose Unit lifejackets, buoyancy vests and wetsuits in their New Zealand factory and they also have an extensive range of Loose Unit water sports products including Water-Skis, Wakeboards, Ski Tubes and Tow Ropes.'

Hutchwilco -  Hutchwilco?nid=89727  

The company’s ambition is to expand into the Australian market 'in a big way', says David.

'It’s our joint aim to return to their former position of being the number one brand for life jackets and inflatable vests and associated equipment,' he adds, stressing that Hutchwilco is well-known for quality. 'They may cost slightly more than a lot of the Asian produced products, but it is chalk and cheese when you compare the products alongside each other on the shelf.'

And cost is hardly a factor when it comes to safety. 'There are a lot of people who don’t want the cheapest marine safety equipment,' asserts David. 'They want to know that if they have to depend on it in a life threatening situation, it’s the best there is.'

So far, response from retailers and consumers has been nothing short of emphatically positive.

'Everyone we have spoken to and who we have started dealing with has been so wrapped to see the brand coming back to Australia. They are impressed with the energy behind it. It is all very exciting!'

InMarine’s approach is to progressively contact marine retailers around Australia. 'We are gradually working through the main ports and we so far, we’ve received a great reception so far. Our focus is on the independent dealers and making contact with them. We also have people on the road, getting the name out there to the retailers and letting everyone know that the brand is back.'

These days, Hutchwilco has two ranges; the main range which is life jackets and then there’s the inflatables and safety equipment.

According to David the key Hutchwilco products in terms of what chandleries can consider stocking are the inflatables, for which the brand is renowned.

Hutchwilco -  Hutchwilco?nid=89727  

'They are a very comfortable fit for one person and also a manageable weight when they are inflated. They have proven very popular and they are absolutely flying out at the moment. They have only been in stores for a week and a half and they are having a great response.'

There is another range of products under the sub-brand Wilco, covering dock lines and other accessories.

InMarine is also proud to be distributing the full ACR range and the new world smallest PLB. InMarine has also just just confirmed an agreement with Gill.

'Our aim is not to be a company with a thousand products,' explains David. 'We want to be a company with 100 products, and every product is given the time it deserves so we are able to provide unparalleled customer service and detailed product knowledge.'

For more information please visit http://www.inmarine.net.au/catalogue.php
or call 03 9587 1958.
Hutchwilco -  Hutchwilco?nid=89727  

Hutchwilco -  Hutchwilco?nid=89727  




by MarineBusiness-World.com

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=89727

6:20 AM Tue 18 Oct 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2011 Hutchwilco - distributed by InMarine (MBW)


Marine Business News













































Great Barrier Reef plan released for comment by Queensland Minister for Environment,
















Brisbane Boat Show begins *Feature by Jeni Bone,






Collinson FX Market Commentary: September 12, 2014 - NZD loses ground
P&O and Princess Cruise Ships to continue operating into Abell Point
Abbott Government delivers on marine conservation promise
Garmin ClearVü™ with CHIRP sonar-chartplotter series
Multihull Central: Record sales, Outremer blog, Regattas and much more
Collinson FX Market Commentary: September 11, 2014 - Dollar rallies
Victorian Marina Industry hit with above average taxes and charges
4th Multihull Solutions Whitsunday Rendezvous an outstanding success
Lowrance signs exclusive partnership with Skeeter Boats
Get your entry in to win a Suzuki Powered Rigiflex Safety Boat
Collinson FX Market Commentary: September 10, 2014 - Apple inspires
Stefan Boating World launches new models at Brisbane Boat Show
Record numbers expected at 2014 Ocean Marina Pattaya Boat Show
British Sailing Team join forces with Zhik for new clothing range
Command Thrust outboards with Counter-Rotation find eager market
Collinson FX Market Commentary: September 9, 2014 - UK Breakup
Record sales driven by new interest in catamarans
Southport Yacht Club celebrates opening of 68th season *Feature
Brisbane Boat Show starts Friday - biggest in 10 years! *Feature
Marine Auctions adds new recruits *Feature
Ministerial advisory group launched by united marine industry sector   
2014 Auckland on Water Boat Show: Coming up at the end of September   
Australian research sheds light on ocean garbage gyres *Feature   
Sevenstar Yacht Transport names Kris Caren West Coast Representative   
New Masts for an historic Australian boat - the Young Endeavour   
Round the World racer joins Southern Pacific Inflatables   
Dinghy foiling takes off around the world   
2014 Gold Coast Int'l Marine Expo - Quintrex factory opens its doors   
New exhibition explores role of Royal Australian Navy in WWI   
18 anti-piracy weapons for ships to fight pirates   
Hamilton Island Audi Race Week 2015 - Accommodation options   
Sydney Sailboat Expo 2015 site confirmed   
Skysol Frame Large: A new shading solution for sunroofs   
Collinson FX Market Commentary: September 6, 2014 - Russian control   
Collinson FX Market Commentary: September 5, 2014 - Nervous Election   
Collinson FX Market Commentary: September 4, 2014 - 'Rock-star' fades   
Enerdrive, national distributor for Fischer Panda Generators   
New earlier date for ICA’s Cruising Prep Seminar proving popular   
Southern Spars One Design complete 500th J/70 rig   
Camper & Nicholsons Yachts presents the Sagitta 42   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT