MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Sail-World.com plans 3.5 million newsletters in Olympic Coverage 2012

Sail-World.com plans 3.5 million newsletters in Olympic Coverage 2012

'Weymouth and Portland International Regatta 2011'    Robert Deaves/Finn Class©

The 2012 London Olympic Sailing Regatta in Weymouth is now just 10 months away (29th July -11th August 2012). Sail-World.com with large audiences around the world will have its largest ever Olympic media team and it will break new ground with a record 3.5 million event newsletters.

Parent company TetraMedia Publisher Rob Kothe said today ‘During the Qingdao Olympics the Sail-World team was sending out 80,000 newsletters each day providing the most detailed coverage of the Olympic sailing regatta of any media organisation in the world.

‘Four years on the sailing media landscape has continued to tip towards the Internet and by July 2012 Sail-World.com will be sending out 140,000 single click unsubscribe newsletters each day as part of its Olympic coverage.

'Sail-World’s Olympic series will be a 25 newsletter run, a total of 3.5 million newsletters. While it sounds a huge number, remember that by mid 2012 the monthly unique audience across its U.S., Canadian, UK, Europe and African, Asian, New Zealand and Australian sites will be bumping on 250,000 sailors. Across 2012 Sail-World.com will, on currently indications, record at least two million unique readers.'

Richard Gladwell, Sail-World Editor at Large and New Zealand Editor will be heading up the Sail-World Olympic newsletter team coverage.

Qingdao Olympic Regatta 2008. Ben Ainslie in the opening race of the Olympic regatta. -  Guy Nowell ©?nid=88397   Click Here to view large photo


Britain’s best known Yachting journalist Bob Fisher has been covering the Olympic Classes since 1976 will be bring his perspective to our Olympic coverage.

Our North American coverage will be strong with David Schmidt, our US Editor, following the U.S. and Canadian teams in their selection trial battles and will be dockside in Weymouth.

Spanish and French speaking Jeraldine Kennedy from Sail-World Europe will be increasing the depth of our European and Central and South American coverage.

Sail-World founder Rob Kothe will be paying particular attention to the efforts of the Australian and Asian teams.

Anna Tunnicliffe (USA) winner of the Gold Medal - Laser Radial - 2008 Olympics -  © Richard Gladwell?nid=88397   Click Here to view large photo


The Sail-World team will be photographing across the courses on a daily basis. As happened in Qingdao we will be also publishing contributions from a host of well known yachting photographers.

Sail-World.com Olympic newsletters series will start on October 2011, ramp up with our on site coverage of the Perth 2011 event and follow the Olympic Class World Championships in the first half of the year before shifting to daily output for the Olympic event.

Kothe added 'By the mid 2012 we will be delivering feature articles, video both interviews and action, images and news to 250,000 readers each month via 25 different versions of our websites (mobile and geolocated).

'Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. The last of these is our fastest growing market, as the London Olympics approaches.

'With that significant audience we have the ability for industry advertisers to chose regional markets, decide their own advertising schedules and change their own advertising content, running multiple ads in each ad space on daily rotation hyperlinked to different web addresses.

'Companies wishing to further expose the Sail-World.com Olympic coverage audience to its promotional and commercial news need to contact our media sales representatives, who will be happy to quote on a range of very cost effective media packages,' Kothe added.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor(at)sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil(at)trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales(at)sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll(at)kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy(at)sail-world.com




by Brendan Maxwell

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=88397

6:38 PM Tue 13 Sep 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on


Related News Stories:

03 Nov 2013  Lijia Xu ISAF Rolex World Sailor of the Year 2012 - THAT Speech
20 Aug 2013  Mat Belcher – 17 in a row - 'The harder I work, the luckier I get'
22 Jul 2013  2012 Olympic Games - Stevie Morrison one year on
22 Jul 2013  2012 Olympic Games - Lucy Macgregor one year on
03 Jun 2013  Ainslie: Close to quitting sailing after Andrew 'Bart' Simpson's death
31 May 2013  A Tribute to Bart
29 Dec 2012  Ainslie knighted in New Year Honours, five others recognised
28 Nov 2012  2012 Paralympic Games a winner in global TV ratings
21 Nov 2012  London Paralympic Games debrief to start in Rio
02 Nov 2012  2012 Olympics: The Medalists thoughts on Kites and Windsurfers
MORE STORIES ...

Marine Business News

MarineBusiness-World.com is now almost eight years old, that is a long time in Internet terms, when it was started in the TetraMedia group, and there were just four websites, Sail-World Australia, New Zealand and Asia and Sail-World Cruising now there are 31 including Fishing boating-World and Powerboat-World. ... [more]  

Phil Jones the CEO of Yachting Australia has after 17 years resigned. Sail-World interviewed Jones at length. Here is the first of a multipart interview series. Jones started his career in 1983 sailing working for the Royal Yachting Association over there for about seven years as the windsurfing manager, after previously being the windsurfing coach. ... [more]  

Over 650 marine industry professionals packed into the Industry Breakfast and Awards Ceremony to kick off the 24th Annual International BoatBuilders’ Exhibition and Conference (IBEX) taking place this week at the Tampa Convention Center. ... [more]  

September 30, 2014: After starting down on the previous week the NZD took another turn for the worse yesterday. The release of the RBNZ FX transaction figures for August showed the bank had sold NZ$521m in August. This is the largest single month sell off of the NZD since 2007. ... [more]  

A shipyard designated for reconstruction of historic ships in Saint Petersburg is located in Lakhta on the territory of Saint Petersburg Yacht Club in 'Hercules' marina. The first large-scale project, replica of the 54-gun ship of the line 'Poltava' has been under construction since last year. ... [more]  

Minister for Natural Resources, Lands and Water, Kevin Humphries and Minister for Roads and Freight Duncan Gay have announced the successful tender for the dredging of Swansea Channel has been awarded to Neumann Dredging Pty Ltd. ... [more]  

Have trailer, will travel *Feature by Jeni Bone
All Marine Spares were out in force at last weekend’s Upper Hawkesbury Power Boat Club Spectacular, which drew local and interstate participants and enthusiastic crowds numbering in the several thousand. ... [more]  

September 27, 2014: Commodity currencies continued to remain under extreme pressure, after the mayhem of the previous day, with threatened Central Bank intervention. The KIWI closed the week a shadow of its former self, trading 0.7850, while the AUD fared marginally better on 0.8760. ... [more]  

Pantaenius, the world’s leading specialist yacht insurance company, has been at the forefront of yacht insurance for more than 40 years, earning a reputation for transparency and commitment to customer service that provides round-the-clock international support and reliable, speedy claims settlement. ... [more]  

Auckland On The Water Boat Show: Images from the final day by Richard Gladwell, Sail-World.com/nz
The Auckland International Boat Show concluded today having enjoyed four days of moderately acceptable weather. Attendance figures have not yet been announced however they are expected to be close to or exceed last year's Show. ... [more]  

World-wide the development of marine wind farms will grow. Britain's RYA is taking a proactive stance that can serve as an example for other yachting bodies. If wind farms could be an issue in your waters, its important to follow just what is happening in GBR. Speaking today Stuart Carruthers, RYA Cruising Manager said 'The RYA will now be responding to those of the Panel’s questions that have bee ... [more]  

A new provisional World Record was set on the Viaduct Harbour today with 52 paddlers covering the 100 metre course on the Lancer SUP. There were no incidents in the attempt - which sets a new mark category in the Guinness World Records. ... [more]  

September 26, 2014: Markets tumbled overnight, hit hard by Central Bank activity and Geo-Politics, boosting the safety value of the Dollar. The NZD crashed after threats of intervention by RBNZ Governor Wheeler. He jawboned the currency lower commenting the currency was 'unjustifiable and unsustainable'. He cited recent falls in commodity prices had not been reflected in the KIWI and thus he would ... [more]  

An impressive speakers’ list is developing for the marine15 International Conference and Trade Exhibition 3rd- 5th May 2015 to be held on the Gold Coast. 55 keynote and conference stream sessions are being finalised for the event. ... [more]  

An attempt will be made on Saturday afternoon set set a new Guinness World Record mark for the most people on a Stand Up Paddleboard (SUP) The SUP used for the record attempt will be supplied by leading New Zealand inflatable manufacturer, Lancer Industries, and the SUP uses Lancer's AirDock technology.. ... [more]  

September 25, 2014: Stocks rebounded after a three day run of negatives. It must be remembered that all the bad news is still counterbalanced by Central bank extra mural activity. It was this realization and some good news on the housing front that spurred equities to reverse recent losses. New Home Sales surged 18%! ... [more]  

A 70-foot ocean racing yacht which circumnavigated the globe in the latest edition of the famous Clipper Round the World Yacht Race, representing Scottish Whisky brand Old Pulteney, will be centre stage in front of thousands of visitors at the Scotland Boat Show, 10-12 October, being staged on the Clyde, near Glasgow. ... [more]  

A win for sharks by Nathaniel Pelle
Earlier this year, thousands of Australians, including you, united to stop this brutal and unnecessary practice. I’ve never seen anything quite like it - protesters gathered on beaches from Manly to Margaret River and flooded Environment Minister Greg Hunt’s inbox with nearly a quarter of a million emails calling on him to stop the cull. ... [more]  

Mobilarm has integrated its latest emergency electronic MOB Beacon, the sMRT V100 Locator Beacon, with the inflatable SOS Dan Buoy marker. It is being introduced at the Monaco Yacht Show, the world’s largest mega---yacht show this week. ... [more]  

Sail-World did a quick tour of the on the water exhibits at the Auckland On The Water Boat Show. Her's a quick selection of some of the almost 200 boats on the water in the Viaduct Harbour. ... [more]  

The Auckland On The Water Boat Show opened this morning in brilliant Spring sunshine. Based on the Viaduct Harbour, Auckland, there are nearly 200 exhibiting companies and over 200 boats are at the event which runs through to Sunday September 28. ... [more]  

B&G, world leader in the design and manufacture of marine electronics and instruments for sailing, announced today the V90, a powerful and versatile new black box VHF marine radio. Packed with innovative communication features, the V90 offers sailors unparalleled performance with a feature set that includes an Automatic Identification System (AIS) receiver and more ... [more]  

September 24, 2014: The AUD and NZD all hitting new lows. The AUD slumped to 0.8840 while the Kiwi stumbled to a low of 0.8050 before rebounding a little. The KIWI will come under further scrutiny with today's trade numbers and Fonterra’s annual report. ... [more]  

Bias Boating ceases trading by Boating Industry Association
PPB Advisory has advised they were appointed joint and several Receivers and Managers of Bias Boating on the first of September. It has been confirmed on the 19th of September 2014 that Bias Boating has ceased trading and 14 stores across NSW, QLD, NT and WA are now closed. ... [more]  

Discover Boating Week 2014 by Boating Industry Association
This week will allow us as an industry, to further connect with consumers and demonstrate the benefits of the recreational boating lifestyle. Furthermore, this week will give your business the opportunity to show consumers your products and services, and connect with them within a promotional calendar. ... [more]  

Iridium have recently released the Iridium GO!, their latest product in the satellite communication market. It’s portable, battery powered, and creates a WiFi hotspot. www.predictwind.com!PredictWind!new have partnered with Iridium to put together a package catering specifically to the marine market. ... [more]  

The flagship of Riviera’s award-winning Sport Yacht collection is supremely comfortable with innovative alfresco lifestyle concepts, ultramodern marine technology and palatial appointments – a high-performance yacht akin to a floating six-star resort. ... [more]  

Growing affection for high-end luxury power boats boasting a noble and nostalgic design has inspired the new 54 Daybridge from award-winning boat-builder Belize Motoryachts. ... [more]  

These are some life’s great pleasures and ones you really do want to share. After all, if something has been finely crafted, it’s almost one’s duty to indulge others in the pleasures you’re partaking. Now ever since Aranui's significant keel was first laid down, this 40 footer has been a talking point and it was not long before Corsair Boats were on to building another Bass Straight Motor Yacht ... [more]  

Bristling with innovation, technology and time-honoured craftsmanship, Riviera’s new 515 SUV and 50 Enclosed Flybridge will make their West Australian premieres at the 2014 Mandurah Boat Show from October 10 to 12. ... [more]  

The 2014 Grand Pavois attracted 93,000 visitors (Ed: as compared to 92,000 in 2013) thanks to the number of new launches on show (Ed: more than 90 new boats on display, out of the 650 there), the number of highlights which were featured, and by its general mood. ... [more]  

The Canberra Yacht Club is looking for a Dinghy Sailing Instructor/Coach in its very busy Sailing School. The CYC Sailing School is the fourth largest centre in Australia training over 1,000 kids and adults from Opti learn to sail to HP coaching. ... [more]  

South Australian marinas and yacht clubs are planning a full day of predominantly free on-water and land based events on Sunday 12th October for people to experience the boating lifestyle first-hand and learn how easy it is to get involved. ... [more]  

B&G introduces Forwardscan™ - Forward-looking Sonar System
BRIG Navigator 700 – big boat for your buck *Feature
State Government footdragging dints Queensland marina optimism
Collinson FX Market Commentary: September 23, 2014 - Euphoric offset
Bright future for Port Phillip snapper stocks
Spring time auction a success for Marine Auctions
Marine Auctions gets on the social media boat
Marine15: Submit your 'Best Profit Idea' and win! *Feature
Iconic dealership celebrates 50 years *Feature
Portsmouth-based barge operator breaches maritime legislation
Superior secures the ISO tick
Skudo reveals surface protection products for the Marine Industry
First step taken in trout investigation – Goulburn River, Kevington
Lancer returns to Auckland Boat Show with new RIB Pricing
Collinson FX Market Commentary: September 20, 2014 - ANZAC drops
Genoa International Boat Show 2014 responding to a changing market
Kiwi boats helping Aussie kids learn to sail
Brunswick Corporation returns to Marine and Fitness core
Collinson FX Market Commentary: September 19, 2014 - KIWI election
Superior secures the ISO tick
New Zealand boating industry showing strong growth   
Collinson FX Market Commentary: September 18, 2014 - KIWI on Notice   
RYA’s first ever Digital Day a great success   
Gold Coast International Marine Expo - Stenlake back to defend title   
Monaco Yacht Show - Australia tops marine industry brands showcasing   
St. Maarten Heineken Regatta attends the HISWA te Water show   
Collinson FX Market Commentary: September 17, 2014 - All rise!   
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt   
New Zealand premiere for Riviera’s exciting new SUV collection   
New brokers on board with Boat Equity   
New Zealand's largest on water boat show kicks off next Thursday   
Auckland On Water Boat Show - Family summer fun starts next Thursday   
Ocean Marina Pattaya Boat Show drives marine tourism in Pattaya   
CKIPM Marine Group reveals agreement with Korean Government   
Ben Ainslie Racing partners with Yamaha Motor in the UK   
Collinson FX Market Commentary: September 16, 2014 - UKP gets Jimmied   
Where the audience is matters a lot for advertisers   
Auckland Water Boatshow: Practice session for Guinness World Record   
Brisbane to host new boat show at Manly on Moreton Bay *Feature   
Impressive line-up for Marina Investment Seminar   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
  







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT