MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : China boom a wave of promise for marine industry

China boom a wave of promise for marine industry

'Chinese tourists are embracing cruising, boating and water-based activiti'    Australian International Marine Export Group (AIMEX)    Click Here to view large photo

Tourism authorities both here and in China forecast a tourism boom the likes of which we have never seen. They say the rise of affluence in China will result in an avalanche of visits to our shores, which will eclipse the Japanese tourist boom of the 80s - something the marine industry can capitalise on.

Figures from China’s National Tourism Administration show that in 2010 Chinese citizens made 57.36 million overseas trips (including to Hong Kong), and according to the China Tourism Academy, spent an estimated US $48 billion while they were travelling.

By 2015, an estimated 83.75 million Chinese will be touring abroad on holiday. During the year to March 2010, Australia received 360,000 visitors from China, generating $2.3 billion in economic value.

And the good news is, a recent report shows that Australia is the number one destination that Chinese travellers intend to visit in the next few years. Considering they are seeking 'natural scenery, sunshine and beaches, and new places', according to the latest Visa PATA Travel Intention Survey, the recreational boating industry at every level is well-positioned to deliver the goods and perhaps in the process, convert some of these thousands of visitors to boating enthusiasts.

Barry Jenkins, Ambassador for the Sanctuary Cove International Boat Show and long-time proponent of the Australian marine industry, says the forecast figures are very exciting indeed for the industry.

'I’d like to think there is a boom ahead. That’s certainly why I am doing what I’m doing and visiting China and its boat shows as much as I can.'

China is undergoing an explosion of marinas, says Barry, citing figures that confirm there are more than 200 marinas under construction or on the drawing board, nearly every one planning a boat show to showcase the appeal of the marine lifestyle.

'Of course, it’s early days for most of them, but we need to be aware of what is going on, since we need to compete against and work with the Chinese in many instances.'

On the first leg of his China odyssey for this year, Barry will attend the second annual Tianjin China International Boat Show, September 1 to 4, to be held in a prosperous Binhai New Area on the coast just one hour fast train from Beijing.
Then from 20 to 23 October, there is the China (Shenzhen) International Boat Show (SIBEX) and 4 to 7 November will see the China (Xiamen) International Boat Show.

'Xiamen is a very interesting region,' continues Barry. 'A report from the first half of this year shows that 43 boats were sold in that period alone. Xiamen is in a very strategic place, right opposite Taiwan which is ideal for the boat builders there.'

’Yacht Babe’ at China (Xiamen) International Boat Show -  China (Xiamen) International Boat Show  


For Australia and the inbound tourists, the objective should be 'to get the Chinese tourists out on our waterways,' says Barry.

'We can show the Chinese what it’s like out on the Harbour, the Bay and Broadwater, whale watching, river cruises. We can get them enthused and then eventually, they will embrace the cruising and recreational boating lifestyle.'

Ideally, that then flows on to the Australian marine industry through a market for our boats and other marine lifestyle products.

'More and more Australian businesses are seeing the importance of being at China’s boat shows and lifestyle expos. The market is simply too large to ignore.'

Wu Yuan Bay, Xiamen - China (Xiamen) International Boat Show -  China (Xiamen) International Boat Show  


Tourism Australia Managing Director, Andrew McEvoy said survey results show Australia is the top of mind destination for Chinese travellers.

'Australia has been at the forefront in destination marketing since becoming the first Western destination to receive approval to host group leisure travellers from China,' he said. 'Since gaining Approved Destination Status (ADS) in 1999 the China travel market has grown exponentially for Australia to become one of our top five sources of international travellers.'

Tourism Australia is poised to launch its new 'There’s nothing like Australia' campaign in China next month 'to convert the desire for travel to Australia in to actual visits', explains McEvoy.

Chinese tourism chiefs recently supplied to Australian tourism authorities some tips for attracting Chinese to a region: signage, brochures and public address messages in Mandarin or Cantonese, premium packages offering specialised experiences, authentic local experiences and more reasons to return.

Research shows Chinese tourists will try and cram a lot of things into a short amount of time in Australia, often because of the limited amount of time they have available for a holiday. Data from Tourism Research Australia is showing that while the average length of stay per person in Australia by Chinese tourists has been gradually increasing by an average of 4.3% per year between 2004 and 2009, visit length is forecast to shorten by an average of 1.1% between 2009 and 2014.

'We need to work with tourism authorities here and in China to show Chinese tourism operators there’s more to Australia than furry animals and barbeques,' says Barry. 'There is nothing as nice, the world over I believe, than the Pacific Ocean, the Whitsundays and the country’s many rivers, lakes, bays and waterways.'

The Sanctuary Cove International Boat Show traditionally invites VIP guests and Government officials from Asia to promote both Sanctuary Cove and the Australian marine industry.

Mulpha Sanctuary Cove Executive General Manager Alison Quinn says the boat show offers guests from Asia an opportunity to view this fabulous marine precinct and the lifestyle it affords.

'Traditionally, Asians are not avid water users so the event is about promoting the fabulous marine lifestyle to them, in addition to the superlative boats and products. During the boat show, guests can view the Village and how it integrates with the marina, the golf courses and other facilities at Sanctuary Cove.'

The boat show is also the ideal occasion for delegates from Asia and China to seize the opportunity to make contact with Australian companies, such as marina contractors, who can assist in developing the leisure marine industries in their various countries.

'Another benefit of inviting guests from Asia is to provide Australian manufacturers with a sales and promotional opportunity to international buyers,' explains Alison. 'For instance, in 2010, Tournament Boats sealed a deal to supply 100 boats to a Korean company.'




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=87989

6:15 AM Thu 1 Sep 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2011 Sanctuary Cove International Boat Show

Related News Stories:

19 Dec 2011  World debut for Clipper Hudson Bay at Sanctuary Cove
17 Dec 2011  The Tavern is back at Sanctuary Cove!
13 Dec 2011  Sanctuary Cove Boat Show reduces rates and adds options for 2012
08 Nov 2011  Sanctuary Cove Boat Show survey winner - family thrilled with prizes!
18 Oct 2011  Boat Show Survey winner: Geoffrey Folliott wins $14,000 in prizes
16 Oct 2011  Boat Shows evolve to meet the market and deliver for exhibitors
08 Oct 2011  Waiting for China to wake - a recent perspective of boating in China
31 Aug 2011  The Marina Sanctuary Cove accredited Clean Marina Level 3
28 Aug 2011  Win a $14,000 holiday and boat - Enter NOW!! Last Chance
12 Aug 2011  Win a $14,000 holiday and boat - Enter NOW!!
MORE STORIES ...

Marine Business News

October 1, 2014: The KIWI is the 'special' at the moment, with Wheeler timing the RBNZ intervention well, with Business Confidence collateral damage. Commodity prices have taken a shellacking of late and the RBNZ have taken the opportunity to sell the currency and seize the moment. This has been more than effective, pushing the NZD to new lows, testing 0.7700 ... [more]  

Southern Spars ships the world's tallest masts by Richard Gladwell, Sail-World.com/nz
Leading world sparmaker, Southern Spars, has shipped two spars for a new 85 metre ketch. The superyacht will carry two 93metre masts which will be the world’s tallest rigs on one gigantic yacht. ... [more]  

Get set for the Sportjet *Feature by Sirocco Marine
The new Williams Sportjet range is an exhilarating new chapter for Williams Performance Tenders. ... [more]  

2014 Auckland on the Water Boatshow - Increased visitor numbers show strong support for New Zealand’s leading boat show. Feedback for the 16th Auckland On Water Boat Show (AOWBS), which ran from Thursday 25 to Sunday 28 September 2014, has been overwhelmingly positive, with several significant sales made at the show. ... [more]  

The new Williams Sportjet range is an exhilarating new chapter for Williams Performance Tenders. Designed as an exciting performance boat, ideal for waterskiing or wakeboarding, the Sportjet will appeal to both standalone boaters and yacht owners looking for the perfect tender. ... [more]  

TAFE Queensland Gold Coast Marine Training Centre will be open to the public for tours during the 2014 Gold Coast International Marine Expo from October 17 to 19. ... [more]  

The Sail Canada Nominating Committee announces the final list of candidates for the Board of Directors to be elected at the Sail Canada Annual General Meeting on Saturday, October 25, 2014. ... [more]  

Phil Jones the CEO of Yachting Australia has after 17 years resigned. Sail-World interviewed Jones at length. Here is the first of a multipart interview series. Jones started his career in 1983 sailing working for the Royal Yachting Association for about seven years as the windsurfing manager, after previously being the windsurfing coach. ... [more]  

Over 650 marine industry professionals packed into the Industry Breakfast and Awards Ceremony to kick off the 24th Annual International BoatBuilders’ Exhibition and Conference (IBEX) taking place this week at the Tampa Convention Center. ... [more]  

MarineBusiness-World.com is now almost eight years old, that is a long time in Internet terms, when it was started in the TetraMedia group, and there were just four websites, Sail-World Australia, New Zealand and Asia and Sail-World Cruising now there are 31 including Fishing boating-World and Powerboat-World. ... [more]  

September 30, 2014: After starting down on the previous week the NZD took another turn for the worse yesterday. The release of the RBNZ FX transaction figures for August showed the bank had sold NZ$521m in August. This is the largest single month sell off of the NZD since 2007. ... [more]  

A shipyard designated for reconstruction of historic ships in Saint Petersburg is located in Lakhta on the territory of Saint Petersburg Yacht Club in 'Hercules' marina. The first large-scale project, replica of the 54-gun ship of the line 'Poltava' has been under construction since last year. ... [more]  

Minister for Natural Resources, Lands and Water, Kevin Humphries and Minister for Roads and Freight Duncan Gay have announced the successful tender for the dredging of Swansea Channel has been awarded to Neumann Dredging Pty Ltd. ... [more]  

Have trailer, will travel *Feature by Jeni Bone
All Marine Spares were out in force at last weekend’s Upper Hawkesbury Power Boat Club Spectacular, which drew local and interstate participants and enthusiastic crowds numbering in the several thousand. ... [more]  

September 27, 2014: Commodity currencies continued to remain under extreme pressure, after the mayhem of the previous day, with threatened Central Bank intervention. The KIWI closed the week a shadow of its former self, trading 0.7850, while the AUD fared marginally better on 0.8760. ... [more]  

Pantaenius, the world’s leading specialist yacht insurance company, has been at the forefront of yacht insurance for more than 40 years, earning a reputation for transparency and commitment to customer service that provides round-the-clock international support and reliable, speedy claims settlement. ... [more]  

Auckland On The Water Boat Show: Images from the final day by Richard Gladwell, Sail-World.com/nz
The Auckland International Boat Show concluded today having enjoyed four days of moderately acceptable weather. Attendance figures have not yet been announced however they are expected to be close to or exceed last year's Show. ... [more]  

World-wide the development of marine wind farms will grow. Britain's RYA is taking a proactive stance that can serve as an example for other yachting bodies. If wind farms could be an issue in your waters, its important to follow just what is happening in GBR. Speaking today Stuart Carruthers, RYA Cruising Manager said 'The RYA will now be responding to those of the Panel’s questions that have bee ... [more]  

A new provisional World Record was set on the Viaduct Harbour today with 52 paddlers covering the 100 metre course on the Lancer SUP. There were no incidents in the attempt - which sets a new mark category in the Guinness World Records. ... [more]  

September 26, 2014: Markets tumbled overnight, hit hard by Central Bank activity and Geo-Politics, boosting the safety value of the Dollar. The NZD crashed after threats of intervention by RBNZ Governor Wheeler. He jawboned the currency lower commenting the currency was 'unjustifiable and unsustainable'. He cited recent falls in commodity prices had not been reflected in the KIWI and thus he would ... [more]  

An impressive speakers’ list is developing for the marine15 International Conference and Trade Exhibition 3rd- 5th May 2015 to be held on the Gold Coast. 55 keynote and conference stream sessions are being finalised for the event. ... [more]  

An attempt will be made on Saturday afternoon set set a new Guinness World Record mark for the most people on a Stand Up Paddleboard (SUP) The SUP used for the record attempt will be supplied by leading New Zealand inflatable manufacturer, Lancer Industries, and the SUP uses Lancer's AirDock technology.. ... [more]  

September 25, 2014: Stocks rebounded after a three day run of negatives. It must be remembered that all the bad news is still counterbalanced by Central bank extra mural activity. It was this realization and some good news on the housing front that spurred equities to reverse recent losses. New Home Sales surged 18%! ... [more]  

A 70-foot ocean racing yacht which circumnavigated the globe in the latest edition of the famous Clipper Round the World Yacht Race, representing Scottish Whisky brand Old Pulteney, will be centre stage in front of thousands of visitors at the Scotland Boat Show, 10-12 October, being staged on the Clyde, near Glasgow. ... [more]  

A win for sharks by Nathaniel Pelle
Earlier this year, thousands of Australians, including you, united to stop this brutal and unnecessary practice. I’ve never seen anything quite like it - protesters gathered on beaches from Manly to Margaret River and flooded Environment Minister Greg Hunt’s inbox with nearly a quarter of a million emails calling on him to stop the cull. ... [more]  

Mobilarm has integrated its latest emergency electronic MOB Beacon, the sMRT V100 Locator Beacon, with the inflatable SOS Dan Buoy marker. It is being introduced at the Monaco Yacht Show, the world’s largest mega---yacht show this week. ... [more]  

Sail-World did a quick tour of the on the water exhibits at the Auckland On The Water Boat Show. Her's a quick selection of some of the almost 200 boats on the water in the Viaduct Harbour. ... [more]  

The Auckland On The Water Boat Show opened this morning in brilliant Spring sunshine. Based on the Viaduct Harbour, Auckland, there are nearly 200 exhibiting companies and over 200 boats are at the event which runs through to Sunday September 28. ... [more]  

B&G, world leader in the design and manufacture of marine electronics and instruments for sailing, announced today the V90, a powerful and versatile new black box VHF marine radio. Packed with innovative communication features, the V90 offers sailors unparalleled performance with a feature set that includes an Automatic Identification System (AIS) receiver and more ... [more]  

September 24, 2014: The AUD and NZD all hitting new lows. The AUD slumped to 0.8840 while the Kiwi stumbled to a low of 0.8050 before rebounding a little. The KIWI will come under further scrutiny with today's trade numbers and Fonterra’s annual report. ... [more]  

Bias Boating ceases trading by Boating Industry Association
PPB Advisory has advised they were appointed joint and several Receivers and Managers of Bias Boating on the first of September. It has been confirmed on the 19th of September 2014 that Bias Boating has ceased trading and 14 stores across NSW, QLD, NT and WA are now closed. ... [more]  

Discover Boating Week 2014 by Boating Industry Association
This week will allow us as an industry, to further connect with consumers and demonstrate the benefits of the recreational boating lifestyle. Furthermore, this week will give your business the opportunity to show consumers your products and services, and connect with them within a promotional calendar. ... [more]  

Iridium have recently released the Iridium GO!, their latest product in the satellite communication market. It’s portable, battery powered, and creates a WiFi hotspot. www.predictwind.com!PredictWind!new have partnered with Iridium to put together a package catering specifically to the marine market. ... [more]  

Gold Coast Marine Expo: Riviera 6000 Sport Yacht’s Queensland premiere
Barcelona International Boat Show - Premiere for Belize 54 Daybridge
Bass Strait 40 - Sensational Cheese, Superb Wine and Stunning Boats
Mandurah Boat Show marks WA premiere for two new Riviera models
Grand Pavois attracts 93,000 visitors
Dinghy Sailing Instructor/Coach wanted for Canberra Yacht Club
SA marinas and yacht clubs to open their gates on SA Marina Day
B&G introduces Forwardscan™ - Forward-looking Sonar System
BRIG Navigator 700 – big boat for your buck *Feature
State Government footdragging dints Queensland marina optimism
Collinson FX Market Commentary: September 23, 2014 - Euphoric offset
Bright future for Port Phillip snapper stocks
Spring time auction a success for Marine Auctions
Marine Auctions gets on the social media boat
Marine15: Submit your 'Best Profit Idea' and win! *Feature
Iconic dealership celebrates 50 years *Feature
Portsmouth-based barge operator breaches maritime legislation
Superior secures the ISO tick
Skudo reveals surface protection products for the Marine Industry
First step taken in trout investigation – Goulburn River, Kevington
Lancer returns to Auckland Boat Show with new RIB Pricing   
Collinson FX Market Commentary: September 20, 2014 - ANZAC drops   
Genoa International Boat Show 2014 responding to a changing market   
Kiwi boats helping Aussie kids learn to sail   
Brunswick Corporation returns to Marine and Fitness core   
Collinson FX Market Commentary: September 19, 2014 - KIWI election   
Superior secures the ISO tick   
New Zealand boating industry showing strong growth   
Collinson FX Market Commentary: September 18, 2014 - KIWI on Notice   
RYA’s first ever Digital Day a great success   
Gold Coast International Marine Expo - Stenlake back to defend title   
Monaco Yacht Show - Australia tops marine industry brands showcasing   
St. Maarten Heineken Regatta attends the HISWA te Water show   
Collinson FX Market Commentary: September 17, 2014 - All rise!   
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt   
New Zealand premiere for Riviera’s exciting new SUV collection   
New brokers on board with Boat Equity   
New Zealand's largest on water boat show kicks off next Thursday   
Auckland On Water Boat Show - Family summer fun starts next Thursday   
Ocean Marina Pattaya Boat Show drives marine tourism in Pattaya   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
  





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT