MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Monsoon Cup 2011 partner with Pulse Group PLC

Monsoon Cup 2011 partner with Pulse Group PLC

'(L-R) Bob Chua, CEO of Pulse Group PLC and Shafique Iqbal, Senior Operations Manager of T-Best Events Sdn Bhd announce Pulse Group PLC as the Official Research Partner of Monsoon Cup 2011 - Monsoon Cup 2011'   

the Monsoon Cup recently inked a partnership deal with Pulse Group PLC who will assume the role of Official Research Partner for the prestigious yacht race, which has earned the coveted title of Best Overall Event at the World Match Racing Tour Awards three times in 2007, 2009 and 2010.

Since its inception in 2005, the Monsoon Cup has ignited a growing interest in match racing and yachting among its contemporaries in Asia. The tie-up with Pulse Group PLC, Asia’s leading Digital Research Agency will provide the event with valuable insights into the perceptions and attitudes of the general population and stakeholders towards sailing as a competitive sport.

As the sailing sector continues to bring constant changes and advancements to the sport, it is imperative to stay aware of its progress to adapt seamlessly to any changes. Pulse Group PLC will conduct surveys prior to and during the Monsoon Cup 2011 in order to collect, analyze and transform all data into an effective business model. The group of market research experts will help to identify the strengths and weaknesses of the yachting event to offer real-time solutions to ensure a successful race.

With a clearer understanding of the situation, Monsoon Cup 2011 will have the leverage of a competitive edge in marketing strategies and sponsorship opportunities.

The partnership between Monsoon Cup 2011 and Pulse Group PLC will guarantee a first-rate event backed by professional research and data, and a continuous reign as the Best Overall Event at the World Match Racing Tour Awards 2011.

Commenting on the strategic partnership, Mr Bob Chua, CEO, Pulse Group PLC said, 'As the leader in market research, we are committed to helping our clients understand, review and reconnect with their brand and customers. Time and time again, market research has proven its success in helping companies make the right business decisions and improving ROI.

Sailing is a sport that has shown tremendous growth and we are thrilled to be part of this important occasion to help move the sport forward by tracking the latest trends in sailing and establishing ourselves as the provider of solutions.'

Shafique Iqbal, Operations Manager, Monsoon Cup added, 'We recognize the importance of market research to make a good event an even better one. As such, we are delighted to welcome on board the Pulse Group PLC as our Official Research Partner for Monsoon Cup 2011. Their expertise in providing workable and real-time solutions will assist us in delivering an award-winning world-class event.'

For more information on the Monsoon Cup 2011, visit the website




by Miyeera Navaretna

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=85261

12:47 AM Wed 29 Jun 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Marine Business News



Sydney International Boat Show updates by Boating Industry Association,
















APSNZ appoints Duthie Lidgard as new MD by Asia Pacific Superyachts,


Abell Point Marina looking shipshape by Abell Point Marina,














































Captain Phillips and Obama admin wants pirates' nests eradicated
New industry buoyancy in the wake of this year’s Adelaide Boat Show
Sydney Boat Show - US Yachts invites keen sailors to a preview
Good Times Marine becomes Mercury Marine's newest dealership
Australia event cements its position as hosting 'the' marina party
Lagoon 52, her Australian premier at Sydney Boat Show
Collinson FX Market Commentary: July 2, 2014 - KIWI rises higher
Sydney Int'l Boat Show - Fountaine Pajot Hélia 44 set to turn heads
Collinson FX Market Commentary: July 1, 2014 - NZ Economy hits wall
Up close and personal with whales on the Gold Coast *Feature
SA Marina Day encourages South Australians to enjoy their marinas
Southport Yacht Club raffle: Dusit Thani, BRIG Falcon, Marriott stay *Feature
Product diversity and partners underwrite Mackay Boat Show’s success
Collinson FX Market Commentary: June 28, 2014 - Directional changes
Demystifying Croatian requests for taxation documents on yachts
Enjoy the whale spectacle, just keep your distance
Satellite images reveals emperor penguins are more willing to relocate
Whale research - new techniques expand for non-lethal methods
RYA announces new partnership with Nipper Skipper
Sunrise broadcasting from the revitalised Abell Point Marina
Extension granted for salvage of a paddle steamer on the Murray River   
Australian Sailing continues to be rewarded with greater funding   
Yachting Australia welcomes AIS 'Winning Edge' investment decision   
Ninety percent of floor space already booked for METS 2014   
Sydney International Boat Show set to embrace new location   
Collinson FX Market Commentary: June 27, 2014 - KIWI flies high   
Thermal imaging helping bulk carriers avoid collisions in port and in   
4x4 Outdoors Show and Fishing & Boating Expo - Mark Seymour to perform   
Third CYCA Solas Trusts grant to Australian Volunteer Coast Guard   
Weta numbers reach the four figure milestone   
Collinson FX Market Commentary: June 26, 2014 - KIWI climbs back   
Sydney Int'l Boat Show - Beneteau Oceanis 38 offers innovative options   
CruiseCraft adds Explorer 595 Hard Top   
Collinson FX Market Commentary: June 25, 2014 - AUD up KIWI down   
First ever Explore Australia Expo hailed a huge success   
Hobie Sailing Scene is reopening in Mona Vale this weekend   
Sydney Boat Show - World launch of Seawind 1160 LITE   
Be won over by the new Azimut 50   
Endeavour Quay experiences successful start to the summer   
Collinson FX Market Commentary: June 24, 2014 - AUD picks back up   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL VIR MBW
LocalAds   DE  ES  FR  IT