MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Audi MedCup - Estimated media impact value grows by 65.6% year

Audi MedCup - Estimated media impact value grows by 65.6% year

'Caja Mediterráneo Region of Murcia Trophy - Audi MedCup Circuit'    Guido Trombetta/AudiMedCup    Click Here to view large photo

Audi MedCup Circuit - Sport+Markt, one of the leading sports research and consultancy companies, have concluded their research and evaluation of the 2010 Audi MedCup Circuit with a result that ascertains the world's leading regatta circuit returned 41.1 million euros in terms of media impact over the course of the year.

The study was focused primarily in six countries, United Kingdom, Spain, France, Italy, Germany and Portugal, which are considered key target markets by World Sailing Management, the marine division of Grupo Santa Mónica Sports.

Even giving consideration to the economic uncertainty, the Audi MedCup Circuit improved on the estimated media impact value of 24,9 million euros in 2009, 2010 still showing significant growth; Sport+Markt´s most recent study details a 65.6% upturn over the equivalent time-span of 2009.

The Audi Med Cup circuit´s constant desire to improve the overall product, as well as the continuous effort to keep developing and refining the communication strategies and technology-driven package for the global audience, has spurred the increased media return.

The Advertisement Value Equivalent (AVE) from TV exposure increased by three million euros, to a total of 19,3 million euros, compared with the 16,2 million mark reached in 2009.

The figure has virtually doubled since the AVE audit of 2008, which returned 10,2 million euros, exceeding the event´s own expectations, as Fernando Íñigo, Marketing and Communication Director of Grupo Santa Mónica Sports, comments: 'Our goal last year was to increase our media impact by 10% globally and by 30% in some specific markets. Having grown by 65% on the previous year´s campaign is the result of our drive to be in the vanguard of technology, especially when talking about the audio-visual field, where we have aimed to bring new communication tools to the wider public'.

The countries which offered more TV coverage of the Audi MedCup Circuit in 2010 were, in order of importance, Spain, France, Italy, Germany, United Kingdom and Portugal. Also, the study shows supplementary returns in countries that are not considered as much target markets for the Circuit.

'Last year, we had a great impact in Argentina and New Zealand, in no small way due to teams such Matador and Emirates Team New Zealand being successful on the Circuit', notes Ignaci Triay, Audi MedCup Circuit Director, ' and the fact that we had well-known stars of the sailing world such as Dean Barker or Ray Davies, great skippers and sailors, who come from these countries.'

Region of Sardinia Trophy - Audi MedCup Circuit -  Stefano Gattini - Audi Medcup?nid=81851   Click Here to view large photo

Virtual Eye Interactive - Audi MedCup Circuit -  © Virtual Eye/Audi MedCup   Click Here to view large photo


http://www.medcup.org




by Sabina Mollart-Rogerson

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=81851

8:27 PM Tue 29 Mar 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on


Related News Stories:

07 Dec 2011  MedCup sailing circuit suspended for 2012 season
23 Sep 2011  Audi MedCup Circuit - Lance Adams will campaign a new Soto 40
19 Sep 2011  Audi MedCup Conde de Godo Trophy image gallery
18 Sep 2011  Audi MedCup - Conde de Godo Trophy final race win to Azzurra
18 Sep 2011  Audi MedCup champions crowned
17 Sep 2011  MedCup Conde de Godó Barcelona Trophy final day preview
17 Sep 2011  Conde de Godo Barcelona Trophy: The final finish line for Bribon
17 Sep 2011  MedCup Conde de Godo Trophy - Azzurra in top three
17 Sep 2011  Audi MedCup Conde de Godo Trophy champagne awaits
16 Sep 2011  MedCup Conde de Godó Trophy – A big day ahead
MORE STORIES ...

Marine Business News























UK superyacht industry on the rise by British Marine Federation,


















Predictwind helps you pick the best time to depart by Richard Gladwell Sail-World.com/nz,


























Sunseeker boss Stewart McIntyre abruptly leaves luxury yacht builder
One week to go until the 2014 Sydney International Boat Show
Costa Concordia - the $2.25 billion salvage operation ready to begin
Launching at Sydney Boat Show - the all new Falcon 300HT-360 HT range
Volvo Penta reveals keel cooling option for diesel engines
Carla Demaria named keynote speaker for METS 2014
Learn about life beneath water at Gold Coast International Marine Expo
FIXMYBOAT.com.au – Browse, compare and decide
Boat Shows - the engine powering the boating industry
'Honey, Let's Go Boating!' next best-seller for Finkelstein *Feature
2014 Brisbane Boat Show - Set to add new features
Collinson FX Market Commentary: July 19, 2014 - Step into Wonderland
European Commission to take UK to court over red diesel
Understanding the Ocean's role in Greenland Glacier melt
America's Cup: Updates on Team Australia withdraw
2016-2017 America's Cup - Team Australia withdraws
Collinson FX Market Commentary: July 18, 2014 - AUD moves up
Collinson FX Market Commentary: July 17, 2014 - KIWI takes hammering
Revealing report on Search for American yacht Nina released *Feature
ECOfishers and AMA to establish NSW Fisheries Taskforce
PredictWind's Weather Routing opens your navigation options - try it!   
Collinson FX Market Commentary: July 16, 2014 - Oz confirms low rates   
Cameron Appleton joins North Sails   
National 4x4 Outdoors Show - Unprecedented exhibitors expected   
New-to-New Zealand products at the Auckland On Water Boat Show   
Auckland on the Water Boat Show: Two new Bavaria yachts on display   
AYSS PacificNet/Tahiti voted a success!   
Collinson FX Market Commentary: July 15, 2014 - Rising interest hits   
July 2014 edition of Finnfare has been published   
Taiwan's first marina a Superior effort *Feature   
Vaavud launches generation 2 wind meter   
Research highlights marinas economic, social and environmental benefit   
Solar 1 Monte Carlo Cup 2014 - Monaco sunshine new fuel for motorboats   
Hamilton Island Audi Race Week 2014 - Accommodation options   
Rio cleaning up its act in the lead up to Olympic sailing test event *Feature   
Collinson FX Market Commentary: July 12, 2014 - KIWI heads to 90c   
National Squib Owners Association and Rondar Raceboats join forces   
Collinson FX Market Commentary: July 11, 2014 - Portugal bank defaults   
Sydney International Boat Show updates   
Portland’s new state-of-the-art boat ramp officially opened   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT