MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Seawind triumphs at Sydney International Boat Show

Seawind triumphs at Sydney International Boat Show

'Seawind 1250'    Seawind Catamarans    Click Here to view large photo

In the company's biggest ever showing at an Australian event, Seawind Catamarans has topped off a successful season of sales around the world with a strong local presence, sales and 'hot leads' that number in the hundreds.

This year's Sydney show began with the highest honour for an Australian Exporter, taking out the AIMEX Best Exporter Awards and Best Marketing Strategy category for 2010, as well as the BIA Award for Display Excellence.

Says Brent Vaughan, marketing manager for Seawind: 'It was a big year for us. We had three boats at Sydney - the 1000XL, 1160 and the new 1250, which we had shown at Sanctuary Cove and in Melbourne, but was making its Sydney debut.'

From the company's 'big tent' on the marina, Brent and other Seawind speakers conducted the customary Seawind seminars to transfixed and motivated audiences. 'Each year they get bigger and more elaborate,' he says. 'We have AV displays, maps, owners' stories - it's all there!'

Seawind Seminars -  Seawind Catamarans   Click Here to view large photo
'Our market is not really impacted on the financial climate, like perhaps powerboats,' he explains. 'Our couples are looking at cruising as a lifestyle, it's serious. They're retiring or taking a break and traveling around Australia or further. Their not looking at a boat for a toy. They have made up their minds to cruise and they're going, come hell or high water.'

During the Sydney boat show, Seawind was pleasantly surprised with the sales at the show, followed by many more sea trials and 'dozens of leads'.

Brent reports one sale of the new 1250 (RRP around AUD$700,000), two 1160s and many more hot leads. 'They would actually number in the hundreds,' he acknowleges.

The only hiccup to the Sydney boat show, observes Brent, was the sudden and brutal 50 knot squall that hit many of the boats as they moved out of the marina on the Tuesday. 'We had 20-30 knot winds while we were moving out, but we were lucky that we'd moved our boats back to their moorings at Birkenhead Point when the worst of it came through. We were all very lucky that it didn't hit while the boat show was on!'

Despite a slower world economy last year, and this year contending with a high and strong Australian dollar, Seawind experienced steady business around the world. 'Australia is our strongest market, but we also sell well in the US. We have a lot of interest there, particularly in the 1250. Australian products are really well received in the US in our experience. There's an assumption that our quality is exceptional and we know what we're doing when it comes to marine products, which is amazing and very helpful for our business.'

The strength of the Seawind range, says Brent, is that its design and layout are unique. 'It's a breath of fresh air. Not only is our quality high, they get something very different from the catamaran product they've perhaps seen before.'

For the time being, Seawind is focused on promoting the 1250. 'We have just finished trialling the first one and it's been sold to a New Zealander.'

Race underway from Whitehaven Beach - Seawind Whitsunday Rally -  Brent Vaughan   Click Here to view large photo
Next on the agenda is the overseas and local boat shows, among them Anapolis in the US, Mandurah in Western Australia and next year, Miami and San Diego.

'We have the Seawind Regatta in October, so we have a lot of planning and preparation that go in to that too,' says Brent.

More at www.seawindcats.com




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=73080

11:19 AM Tue 10 Aug 2010 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

05 Jun 2013  7th Annual Seawind Whitsunday Rally a dream run
02 Nov 2012  Sun shines on Seawind at 14th annual Pittwater Regatta
30 Oct 2012  Seawind celebrates arrival of first Seawind 1160 produced in Vietnam
21 Aug 2012  Australia's Seawind Catamarans in voluntary administration
17 May 2012  Multihull Central's new service representative in Queensland
03 Dec 2011  Seawinds enjoy the wind at Moreton Bay Regatta
08 Nov 2011  Multihull Central – A new era in Multihull sales & service
26 Aug 2011  Next generation Seawind 1000XL2 launched
15 Aug 2010  Seawind Whitsunday Bareboat Open Day has vessels and fashion parades
10 Aug 2010  Australia's Seawind Catamarans awarded for global success
MORE STORIES ...

Marine Business News















Sydney International Boat Show updates by Boating Industry Association,














APSNZ appoints Duthie Lidgard as new MD by Asia Pacific Superyachts,


Abell Point Marina looking shipshape by Abell Point Marina,




































Fusion achieves industry-wide acceptance of FUSION-Link
BSE Brisbane Slipways open for business as normal
Collinson FX Market Commentary: July 3, 2014 - KIWI remains strong
Honda’s everywhere at Sydney International Boat Show!
Sly 43 - Making her Australian premier
Captain Phillips and Obama admin wants pirates' nests eradicated
New industry buoyancy in the wake of this year’s Adelaide Boat Show
Sydney Boat Show - US Yachts invites keen sailors to a preview
Good Times Marine becomes Mercury Marine's newest dealership
Australia event cements its position as hosting 'the' marina party
Lagoon 52, her Australian premier at Sydney Boat Show
Collinson FX Market Commentary: July 2, 2014 - KIWI rises higher
Sydney Int'l Boat Show - Fountaine Pajot Hélia 44 set to turn heads
Collinson FX Market Commentary: July 1, 2014 - NZ Economy hits wall
Up close and personal with whales on the Gold Coast *Feature
SA Marina Day encourages South Australians to enjoy their marinas
Southport Yacht Club raffle: Dusit Thani, BRIG Falcon, Marriott stay *Feature
Product diversity and partners underwrite Mackay Boat Show’s success
Collinson FX Market Commentary: June 28, 2014 - Directional changes
Demystifying Croatian requests for taxation documents on yachts
Enjoy the whale spectacle, just keep your distance   
Satellite images reveals emperor penguins are more willing to relocate   
Whale research - new techniques expand for non-lethal methods   
RYA announces new partnership with Nipper Skipper   
Sunrise broadcasting from the revitalised Abell Point Marina   
Extension granted for salvage of a paddle steamer on the Murray River   
Australian Sailing continues to be rewarded with greater funding   
Yachting Australia welcomes AIS 'Winning Edge' investment decision   
Ninety percent of floor space already booked for METS 2014   
Sydney International Boat Show set to embrace new location   
Collinson FX Market Commentary: June 27, 2014 - KIWI flies high   
Thermal imaging helping bulk carriers avoid collisions in port and in   
4x4 Outdoors Show and Fishing & Boating Expo - Mark Seymour to perform   
Third CYCA Solas Trusts grant to Australian Volunteer Coast Guard   
Weta numbers reach the four figure milestone   
Collinson FX Market Commentary: June 26, 2014 - KIWI climbs back   
Sydney Int'l Boat Show - Beneteau Oceanis 38 offers innovative options   
CruiseCraft adds Explorer 595 Hard Top   
Collinson FX Market Commentary: June 25, 2014 - AUD up KIWI down   
First ever Explore Australia Expo hailed a huge success   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS MBW
LocalAds   DE  ES  FR  IT