MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Puma Ocean Racing wins European Sponsorship Award

Puma Ocean Racing wins European Sponsorship Award

'PUMA Ocean Racing, skippered by Ken Read (USA) at the start of leg 9 from Marstrand to Stockholm'    © David Kneale/Volvo Ocean Race    Click Here to view large photo

The Sportlifestyle company Puma is proud to announce they have received the European Sponsorship Award for the best International Sponsor campaign for their effort during the Volvo Ocean Race. Puma was short-listed for two categories; business to consumer and international.

Puma, with their Puma Ocean Racing team, was the only business to consumer company to participate in the Volvo Ocean Race 2008-2009. Puma brought their mobile pop-up stores to all eleven ports, and Puma City to Alicante, Spain and Boston, Massachusetts. Puma City is A tour de force of architecture and design, the massive 11,000 square-foot structure is made from twenty-four, forty-foot long steel shipping containers, each weighing in at eleven tons. Built in China and designed to be a mobile unit In addition to retail efforts, PUMA also engaged consumers through social networking channels such as a blog, Facebook, YouTube, Twitter and an iPhone application.

Puma’s Volvo Ocean Race campaign was the most innovative marketing campaign ever taken on by the company. With their eye-catching boat *il mostro*, Puma was able to secure the greatest media exposure of all the individual boats, a great accomplishment for a single boat team. Puma Ocean Racing received the most television coverage and the second most print coverage.

'It’s a real honor to be nominated for this award,' said Antonio Bertone, Chief Marketing Officer. 'We entered into the sailing category with the overall goal of making sailing inclusive and inviting new people into the sport. Our Puma Ocean Racing team brought sailing to places in the world that have never seen sailing as an extreme, competitive sport. Our entry into the Volvo Ocean Race helped us show the world we’re serious about sailing and are committed to this new category.'

Puma has entered a new premium category for sailing and was the only Sportlifestyle company to participate in the Volvo Ocean Race 2008-2009, where Puma’s 'il mostro' boat won an impressive 2nd place finish. Alongside PUMA’s entry in the Volvo Ocean Race, Puma launched a full range of marine clothing and apparel, from offshore sailing gear to onshore lifestyle fashion. The Puma Sailing Performance collection was developed and tested by the Puma Ocean Racing team itself, and was worn by the team throughout the Volvo Ocean Race 2008-2009. The Puma Sailing Lifestyle collection takes inspiration from the sport.

www.pumaoceanracing.com




by PUMA Ocean Racing Media

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=63743

6:39 AM Thu 26 Nov 2009 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on


Related News Stories:

20 Oct 2011  Puma's Volvo 70 - 'il mostro' - for sale!
17 Aug 2010  Volvo Ocean Race Legends: Caviar, Cocktails and Central Heating
23 Jul 2010  Volvo Ocean Race: Camper announce build, crew and workup for VOR70
05 Jul 2010  Volvo Ocean Race announce Legends Regatta covering all editions
07 May 2010  Stu Bannatyne joins CAMPER/Emirates Team NZ for Volvo Ocean Race
04 May 2010  Second's out for PUMA's Ken Read in Volvo Ocean Race + Video (x2)
30 Apr 2010  Puma announces core team for Volvo Ocean Race
26 Apr 2010  Sports Consultancy secures 10 Host Ports for Volvo Ocean Race 2011–12
22 Apr 2010  Nicholson and Minoprio named for Camper/ETNZ Volvo crew + Audio
20 Apr 2010  Volvo Ocean Race 2011-12 – Schedule announced
MORE STORIES ...

Marine Business News























































Great Barrier Reef plan released for comment by Queensland Minister for Environment,












Collinson FX Market Commentary: September 13, 2014 - AUD pressured
Thai drama with Phuket yacht clampdown
Brisbane Boat Show begins *Feature
PSP Southampton Boat Show - What’s the whisper about Whisper?
PSP Southampton Boat Show - Opening day images
Collinson FX Market Commentary: September 12, 2014 - NZD loses ground
P&O and Princess Cruise Ships to continue operating into Abell Point
Sailing Rallies launch two new events at PSP Southampton Boat Show
Abbott Government delivers on marine conservation promise
Garmin ClearVü™ with CHIRP sonar-chartplotter series
Multihull Central: Record sales, Outremer blog, Regattas and much more
Collinson FX Market Commentary: September 11, 2014 - Dollar rallies
Victorian Marina Industry hit with above average taxes and charges
4th Multihull Solutions Whitsunday Rendezvous an outstanding success
Lowrance signs exclusive partnership with Skeeter Boats
Get your entry in to win a Suzuki Powered Rigiflex Safety Boat
Collinson FX Market Commentary: September 10, 2014 - Apple inspires
Stefan Boating World launches new models at Brisbane Boat Show
Record numbers expected at 2014 Ocean Marina Pattaya Boat Show
British Sailing Team join forces with Zhik for new clothing range
Command Thrust outboards with Counter-Rotation find eager market   
Collinson FX Market Commentary: September 9, 2014 - UK Breakup   
Record sales driven by new interest in catamarans   
Southport Yacht Club celebrates opening of 68th season *Feature   
Brisbane Boat Show starts Friday - biggest in 10 years! *Feature   
Marine Auctions adds new recruits *Feature   
Ministerial advisory group launched by united marine industry sector   
2014 Auckland on Water Boat Show: Coming up at the end of September   
Australian research sheds light on ocean garbage gyres *Feature   
Sevenstar Yacht Transport names Kris Caren West Coast Representative   
New Masts for an historic Australian boat - the Young Endeavour   
Round the World racer joins Southern Pacific Inflatables   
Dinghy foiling takes off around the world   
2014 Gold Coast Int'l Marine Expo - Quintrex factory opens its doors   
New exhibition explores role of Royal Australian Navy in WWI   
18 anti-piracy weapons for ships to fight pirates   
Hamilton Island Audi Race Week 2015 - Accommodation options   
Sydney Sailboat Expo 2015 site confirmed   
Skysol Frame Large: A new shading solution for sunroofs   
Collinson FX Market Commentary: September 6, 2014 - Russian control   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT