MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Internet 101 - Hits are not people - understanding basic web stats

Internet 101 - Hits are not people - understanding basic web stats

'Magnus Woxen at the Onboard Media Station on Volvo Open 70 Ericsson. A facility such as this aboard the Volvo 70’s is transforming coverage of trans-oceanic racing events on the Internet. ©Rick Tomlinson'    Volvo Ocean Race©
While the internet is now 20 years old, confusion still abounds about the basic recording of visits to web sites.

I just heard on the radio, a sports administrator talking about the great interest there was his sport online. It had almost a hundred thousand hits in the month and his radio interviewer asked why the new website had received such amazing interest, when the sport (which shall remain nameless) was so small in this country.

It was abundantly clear that both the sports administrator and the radio interviewer were confusing hits and people. It was not 100,000 visitors who had clicked onto the site but more likely around 5,000 – still a good number but not quite the same.

Here is a short explanation of the basic things you need to know, so you don’t get confused when you’re trying to get a handle on the relevance and status of a particular website.

HIT (internet): A request for a single website file from a website server.

The number of hits received by a website is frequently used to talk about it’s popularity, but this number is extremely misleading and dramatically over-estimates popularity. Many people confuse hits and visits. This is wrong - hits do NOT equal visits by people.

A single graphics rich web page typically consists of dozens of images and text files, each of which is counted as a hit as the page is downloaded.

A website like Sail-World receives between 20-25 million hits each month, that does not mean 25 million viewings of the site.

PAGE VIEW: Single website page download. This is a much more realistic and accurate assessment of the popularity of a site.

External auditing systems – place a tag at the bottom of a page so that when the page is downloaded, that is recorded. This provides an accurate measurement of pages read, because if online readers click away from a site, even after the start of a page download, then there is no page view recorded.

In contrast when a reader flicks through a magazine and bypasses articles (and all the ads surrounding them ) – no one knows.

Over the last three months Sail-World has averaged 1.6 million page views each month. Again that is not people, just pages.

UNIQUE VISITOR: The uniquely identified client generating requests on the website server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor may make multiple visits, but counts only once within the timescale.

So when counting unique visitors in a day, a visitor on Boxing Day (December 26th) for example looking for the latest news on the Sydney to Hobart, might have visited Sail-World six times, but they are just recorded as one unique visitor on that day.

In the month of March 2009 Sail-world recorded 125, 841 unique visitors.

Many sailors go to the Sail-world site 2-3 times a day, every day of the month, but they are only recorded as one unique visitor.

Of course web site's like the Volvo Ocean Race www.volvooceanrace.org receive much larger world wide traffic and sites like www.CNN.com receive many many millions of visitors per month. These numbers are people not hits.

So when you are being told about the wonderful traffic a website receives, check to see if the claimant has been impressed by the hits, the page views or the unique visitors. In fact do they even know the difference?

Now YOU do!




by Rob Kothe

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=55540

10:24 PM Fri 1 May 2009 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Marine Business News

Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature by Rob Kothe and the Sail-World team,


Yamaha inspires students to succeed by Yamaha Motor Australia,












Swan celebrates sales success *Feature by Jeni Bone,








Stealth i14 out of China by Neil Patchett,






















Volvo Team Vestas Wind skipper Nico says: 'We can win' - Part II *Feature by Rob Kothe and the Sail-World team,


Volvo Ocean Race Team Vestas Wind skipper - One Design is key *Feature by Rob Kothe and the Sail-World team,




















Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt
Collinson FX Market Commentary: August 9 2014 - RBA confirms low rates
2014 Audi Hamilton Island Race Week: Last minute accommodation options
Sydney Int'l Boat Show - Stellar results for Multihull Solutions
Collinson FX Market Commentary: August 8 2014 - Oz jobless jumps
NSW Environment Minister awards 'Fish Friendly' Marina Accreditations
PSP Southampton Boat Show - Don't miss the most exciting show ever
Doyle Sailmakers delivers sails to 60m Perini Navi Sloop Perseus 3
METS - New look and feel for SuperYacht Pavilion
Aurora to ship Riviera’s World Premiere to Fort Lauderdale
Collinson FX Market Commentary: August 7 2014 - NZ UnEmployment drops
Extreme Sailing Series and GAC Pindar extend logistics contract
Elaine Fowler, RPAYC's first female life member elected
Chief Executive Officer sought for Yachting Australia
Refurbished Protector project 'better than buying new'
Explore Australia Expo to return to Melbourne Showgrounds in 2015
Collinson FX Market Commentary: August 6, 2014 - Jawboning hits NZD
Gold Coast International Marine Expo - High-Diver Steve Black is back
4x4 Outdoors Show, Fishing and Boating Expo - Campfire cooking corner
Serenity Marina offers a yacht sanctuary in southern China
Collinson FX Market Commentary: August 5, 2014 - Equity markets jump   
Loads in store from the RYA at the PSP Southampton Boat Show   
Royal Prince Alfred Yacht Club’s Jack Gale training centre born   
See the heat with FLIR ONE *Feature   
John Temple to retire, Will Sangster appointed General Manager   
Multihull Central launches Aquila range at SIBS *Feature   
Dredging link to WA coral disease   
Cannes Yachting Festival - Come see the 55 meter Ocean Paradise   
Sun shines on recreational boating at Sydney International Boat Show   
Phuket Yacht Show: new kid on the block taking on PIMEX? *Feature   
Sydney International Boat Show - Days 3 & 4 *Feature   
Kirby Marine launch 13metre Naiad Tender   
RYA meets with Government over latest red diesel development   
2014 Brisbane Boat Show - What's your trailer boat worth?   
Custom exhaust system solves buoyancy problem   
Multihull Central - Covering all the bases *Feature   
Collinson FX Market Commentary: August 1, 2014 - AUD slides Kiwi holds   
Sydney International Boat Show - Day 2 *Feature   
Marine Rescue volunteers celebrate new unit and $120,000 vessel   
Collinson FX Market Commentary: July 31, 2014 - US rates to rise?   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL VIR MBW
LocalAds   DE  ES  FR  IT