MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Online traffic audits will make advertising decisions easier

Online traffic audits will make advertising decisions easier

The Internet has changed the face of specialist magazine publishing forever, around the world. As readers have voted with their mouses, moving online to grab their news now, not a month or two after an event, circulations have plummeted for many magazines, while online traffic numbers have grown exponentially.

So its not surprising that online media advertising have now sailed past magazine print media.

As King Canute demonstrated, no-one can stop the tide and magazine publishers have unsuccessfully fought the trend, the main defence has been to cast doubt about online audiences.

However what has happened over recent years is that very exact and accurate methods have been found to record all online activity, unlike the print media, where audited publications still make totally unverified claims about readership.

The leader in the online marine news sector in the Asia Pacific, TetraMedia, the publishers of Sail-World.com, Powerboat-World.com and MarineBusinessNews.com has been working for the last 12 years to ensure that its online traffic data is as accurate as possible. Right from day one we’ve wanted to know what kind of stories our audiences wanted to read, so we look all the time to see the trends.

TetraMedia senior programmer Daryl Krasu commented this week ‘we have been using the most rigorous website data metrics to cross check record our story readership, our daily and monthly page views and unique visitor numbers.

'We’ve worked hard to make sure our methods were exactly in line with the big US based internet rating companies.

'For audit purposes measurement tags placed at the bottom of all its site pages ensure only full downloaded pages are recorded.’

TetraMedia Publisher Rob Kothe explains 'In the month of March 2009, our unique visitor numbers across the TetraMedia marine group were 125,841. It’s a big number but remember there is a lot of news to attract the readers. We published a total of 937 stories in just 31 days, which were all picked up by Google and other search engines, so every day we attract lots of new readers.

'Now, there is good news for all online publishers as the Audit Bureaux of Australia (ABA) has negotiated a deal which means we will get independent traffic audits from Nielsen for around $7,200 per year (much smaller sites will pay as little as $1,000). The TetraMedia traffic will be audited from the first day the new Nelisen online audit scheme is launched -June 1st 2009. We anticipate being amongst the first sites to add tags to our pages in early May 2009

'This new data will allow marine advertisers to confirm that the online audience has outgrown the print audience and they will be able to carefully compare the offerings from the various publishers to ensure they are getting the best 'bang for their bucks'.'

Australia's online marketplace will benefit with the web traffic statistics being reported through the ABA’s new Web Audit Service. The service will verify the correct placement and number of tags per page by online publishers and ensure that the web measurement system is capturing web traffic data accurately and reporting in accordance to industry agreed standards.

The service is the outcome of industry-wide consultation and collaboration between the ABA, their media provider members, the MFA, AANA and IAB Australia and will be a step towards reaching media industry standards for the reporting of web traffic statistics, thus increasing advertiser and media buyer confidence.

ABA’s involvement will be multi-layered providing a wide range of services designed to deliver greater accountability and transparency to the online industry including:

Launch of the ABA Web Audit service from June 1 2009 (originally listed as May 1st 2009)




by Brendan Maxwell

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=55473

4:27 AM Sat 25 Apr 2009 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Marine Business News













Brisbane Boat Show begins *Feature by Jeni Bone,












































Marine Auctions adds new recruits *Feature by Jeni Bone,










New Masts for an historic Australian boat - the Young Endeavour
Round the World racer joins Southern Pacific Inflatables
Dinghy foiling takes off around the world
2014 Gold Coast Int'l Marine Expo - Quintrex factory opens its doors
New exhibition explores role of Royal Australian Navy in WWI
18 anti-piracy weapons for ships to fight pirates
Hamilton Island Audi Race Week 2015 - Accommodation options
Sydney Sailboat Expo 2015 site confirmed
Skysol Frame Large: A new shading solution for sunroofs
Collinson FX Market Commentary: September 6, 2014 - Russian control
Collinson FX Market Commentary: September 5, 2014 - Nervous Election
Collinson FX Market Commentary: September 4, 2014 - 'Rock-star' fades
Enerdrive, national distributor for Fischer Panda Generators
New earlier date for ICA’s Cruising Prep Seminar proving popular
Southern Spars One Design complete 500th J/70 rig
Camper & Nicholsons Yachts presents the Sagitta 42
Brunswick Marine in EMEA announces intuitive user interface
Hutchwilco expands sales and marketing team
Collinson FX Market Commentary: September 3, 2014 - NZD trades strong
Marina of the Year Awards - Now open for entry
Grand Pavois - A chance to catch up with the trends   
RYA Digital Day at the PSP Southampton Boat Show   
Collinson FX Market Commentary: September 2, 2014 - AUD trades steady   
XCAT Series gets set to conquer another continent in 2015   
2014 Mandurah Boat Show - Third largest boat show in Australia   
Fishers invited to industry meetings   
2014 Gold Coast International Marine Expo - Eye on the big picture   
Yanmar re-powers harbour commuter ferries   
Andrew Scott joins Superior as General Manager *Feature   
Fish find sanctuary in Cove's Marina   
2014 Gold Coast International Marine Expo - Fastest Jet Ski ever built   
Best Birthday Party ever at Southport Yacht Club! *Feature   
‘Hall of Fame’ status for Empire Marina *Feature   
Self-draining Optimist trainer, the SailQube, available at NB Sailspor   
Supreme Boating Safety Award - Waikato Regional Council wins   
Collinson FX Market Commentary: August 29 2014 - NZD trading well   
PSP Southampton Boat Show 2014 - 2 for £24 ticket offer ends soon   
Seawind 1160 LITE a massive success, regattas and more   
Fort Lauderdale International Boat Show - 13 things to See and do   
Boating bodies combine to launch First Safer Boating Week   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT