MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia

 

Sail-World.com : Demand for local and international marine news NOW fuels growth

Demand for local and international marine news NOW fuels growth

'Circulations are decreasing as is ad revenue, forcing publishers to scale back their print titles and move online.'    MIAA    Click Here to view large photo

As consumers spend more time on the Internet than in front of television, online marine news have long passed boating magazines as a marine news and information source.

While there are still more than 70 marine print magazines published across the Asia Pacific, their influence continues to wane.

Rupert Murdoch was right about the Internet -    

While some of them are just quietly closing their doors, as did Yaffa’s Powerboat magazine last year, others are reducing their yearly issues. Modern Boating, now owned by News Limited once published eleven times yearly has now dropped back to a bi-annual publication - that's just two issues a year! Once a marine flag ship Australian Yachting has dropped in circulation to less than 2,000, it is now bi-monthly and other magazines like Yaffa's Marine Business magazine have halved in page numbers in the last 12 months..

Monthly subscriptions numbers for many well known marine print magazines are less than half of what they were before the Internet arrived.

Now the big audiences, as Australian sailor of note Rupert Murdoch predicted, - the global readers - are online.

Nowadays TetraMedia’s online marine news sites in the Asia Pacific, www.Sail-World.com, www.Powerboat-World.com and www.MarineBusinessNews.com between them handle more than 90% of the entire Asia Pacific Marine news traffic

The online news industry only goes back a little more than a decade.

In 1997, Queensland web developer Aaron Goldwater started the pioneer sailing site Sailing-online. It was his first venture in publishing.

Sydney sailor, Rob Kothe came to the internet publishing world in 1998 from a strong newspaper background as well as an IT background.

His father was the Chairman of the Board of a newspaper group with a string of rural newspapers, each focused around their own communities, but deliveringstrong overall synergy.

TetraMedia started Sail-World in 2000 with a much stronger emphasis on local news and within 18 months, the faltering market leader Sailing-online was taken over by its rapidly growing rival.

There have been from time to time fifteen marine news sites on the scene in Australasia, they all failed to recognise the need for strong local news resources, blended with the best international news and they have either closed their sites, or failed to grow audiences beyond their small traffic of early years.

Around the world there hae been websites spending staggering sums on online sailing news but they just did not listened to what sailors wanted. Many very large sailing magazines with circulations 20 times that of Australian marine print publications have failed to cut the mustard with their websites, because they have not invested in the right technology.

Kothe says’ 'We have spent a lot of time and energy ensuring we have very detailed feedback systems so we know just what our audience wants. We know exactly what our subscribers are reading and we've worked hard over many years to deliver what they enjoy most.

'We knew from Day One that a single website could never justify the technical and news resources needed to satisfy the marine news reader, who wanted a blend of local news and key international stories. To do that requires an international network of regional sites and thats what we have built.

   Peter Bentley  
'TetraMedia now operates the largest online marine news network in the world. The first site in the group started in 1997. It now has regional sites around the world, with Sail-World UK, Sail-World Europe, Sail-World Asia, Sail-World NZ, Sail-World USA, Sail-World Australia Racing, Sail-World Cruising International, Sail-World Australia/NZ Cruising, Powerboat-World and MarineBusiness-World.

Each week, more than 150,000 newsletters are sent to Sail-World, Powerboat-World and MarineBusiness-World subscribers, by its eight editors.

'While we starting with racing sailing, our Cruising audience world-wide is now huge and our Powerboat-world.com audience has grown rapidly over the last two years, busting through 30,000 newsletter readers per week in February 2009.

'Our Marine Business News online site is already the largest marine industry news source in the Asia Pacific, as businesses know they need serious marine news immediately not in a month or three.'

TetraMedia invested heavily in geo-location technology which allows advertisers to advertise in just one city, or around the world.

TetraMedia publishes around 900 stories each month across the group and now delivers local and international news to 125,000 readers. Around the world, there is not another marine news source which delivers such a combination.

With marine industry advertisers looking closely at their budgets, the rapid trend from print to interactive (Internet) media continues.
     


Email us or call for details of our popular advertising packages.

Head Office - TetraMedia Brendan Maxwell
advertising@marinebusinessnews.com Tel: +612 (0) 4977 2116

New Zealand - Colin Preston
nzsales@sail-world.com Tel: 021 2674842

Asia - Guy Nowell
asiamedia@sail-world.com Tel: + (852) 2792 6234




by Brendan Maxwell

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=55472

6:31 AM Sat 25 Apr 2009 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Marine Business News













































Great Barrier Reef plan released for comment by Queensland Minister for Environment,
















Brisbane Boat Show begins *Feature by Jeni Bone,






Collinson FX Market Commentary: September 12, 2014 - NZD loses ground
P&O and Princess Cruise Ships to continue operating into Abell Point
Abbott Government delivers on marine conservation promise
Garmin ClearVü™ with CHIRP sonar-chartplotter series
Multihull Central: Record sales, Outremer blog, Regattas and much more
Collinson FX Market Commentary: September 11, 2014 - Dollar rallies
Victorian Marina Industry hit with above average taxes and charges
4th Multihull Solutions Whitsunday Rendezvous an outstanding success
Lowrance signs exclusive partnership with Skeeter Boats
Get your entry in to win a Suzuki Powered Rigiflex Safety Boat
Collinson FX Market Commentary: September 10, 2014 - Apple inspires
Stefan Boating World launches new models at Brisbane Boat Show
Record numbers expected at 2014 Ocean Marina Pattaya Boat Show
British Sailing Team join forces with Zhik for new clothing range
Command Thrust outboards with Counter-Rotation find eager market
Collinson FX Market Commentary: September 9, 2014 - UK Breakup
Record sales driven by new interest in catamarans
Southport Yacht Club celebrates opening of 68th season *Feature
Brisbane Boat Show starts Friday - biggest in 10 years! *Feature
Marine Auctions adds new recruits *Feature
Ministerial advisory group launched by united marine industry sector   
2014 Auckland on Water Boat Show: Coming up at the end of September   
Australian research sheds light on ocean garbage gyres *Feature   
Sevenstar Yacht Transport names Kris Caren West Coast Representative   
New Masts for an historic Australian boat - the Young Endeavour   
Round the World racer joins Southern Pacific Inflatables   
Dinghy foiling takes off around the world   
2014 Gold Coast Int'l Marine Expo - Quintrex factory opens its doors   
New exhibition explores role of Royal Australian Navy in WWI   
18 anti-piracy weapons for ships to fight pirates   
Hamilton Island Audi Race Week 2015 - Accommodation options   
Sydney Sailboat Expo 2015 site confirmed   
Skysol Frame Large: A new shading solution for sunroofs   
Collinson FX Market Commentary: September 6, 2014 - Russian control   
Collinson FX Market Commentary: September 5, 2014 - Nervous Election   
Collinson FX Market Commentary: September 4, 2014 - 'Rock-star' fades   
Enerdrive, national distributor for Fischer Panda Generators   
New earlier date for ICA’s Cruising Prep Seminar proving popular   
Southern Spars One Design complete 500th J/70 rig   
Camper & Nicholsons Yachts presents the Sagitta 42   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT