With a theme of Boating for the Future, Marine13 is all about setting a new course for the industry, providing the resources to stay on track and sustain a successful marine industry.
An unparalleled retinue of highly experienced, knowledgeable and international speakers, from the marine industry, retail, marketing, social media and other consumer sectors, will provide practical information and tools relevant to whatever segment of the marine industry you’re in.
'If you represent a brand, marina or event, sell B2B, or direct to consumers, you will benefit from the range of expertise of these leading professionals who will be sharing their insight on how to operate in business in a cluttered, complicated environment,' says Nik Parker, general manager at the BIAA.
Marshalling the world’s top marine industry proponents and speakers from diverse business backgrounds to inject some perspective on consumer and global trends – social media, branding, e-tail and demographics – organisers have come up with a program that is replete with insight and information hot and first-hand from the experts.
To date, confirmed speakers include: Everett Babbitt, President & CEO, Bellingham Marine; Malcolm Page, double Olympic Gold medallist, seven-time World Champion 470 sailor and now Yachting Australia Discover Sailing Ambassador.
Speaking about the latest safety initiatives and campaigns is Peter Corcoran, Director of Maritime Safety, Transport Safety Victoria; and from France, Pierre Brugnon, SNSM Project Manager: SNSM is responsible for about half of all sea rescue operations and saved 5,400 lives in 2816 call-outs and assisted 2140 boats in distress.
Then there's Kevin Chandler – founder of Chandler Macleod Group, on hiring and retaining top talent and succession planning; Ian Mayer, MD of Chatswood Toyota, speaking on how to deliver repeat customer business and drive income/profit from the service centre.
Jeff Hoedt – Head of Boating Safety, US Coast Guard, will be speaking on striking the balance between education and regulation; and Ed Mahoney, Head of Recreational Marine Research Centre, Michigan State Uni, will be communicating the economic value of boating.
Director of Bobbin Head Marina, Darren Vaux will be speaking on managing emergencies; Mark Thompson from NZ Maritime and Peter Keyes of Marine and Safety Tas (MAST) speaking on fast craft development and human interactions.
From the beyond the marine industry are a slew of seasoned speakers, including Stephen Forth, MD of award-winning ad agency, SapientNitro, who will be helping to demystify and encourage use of the latest technology and ideas in social networking.
With clients ranging from major multinationals such as Unilever to the boating industry’s own BCF, SapientNitro excels in ‘idea engineering’, delivering communication solutions using all forms of technology and media.
Digital strategist, Billy Kirkley from Clicks2Order will demonstrate the use of viral video marketing in generating sales. Currently providing digital media campaigns for companies including BMW, Audi, Suncorp, CISCO and the AFL, Billy’s workshop-style conference session will share his experience and knowledge on how video is shaping the way businesses engage with their customers online.
John Winning, CEO of Appliances Online will share his intimate knowledge on how he established an online business and built it up from the ground to become arguably one of Australia’s most successful online retailers.
John Spragg, John Hogan and John La Man will speak on marina maintenance, outlining key considerations and how to evaluate your investment, and Neal Moodie, National Manager Marine Weather Services, BoM, will speak on ocean weather forecasting.
As Principal Partner of Marine13, Transport for NSW will join with other marine safety agencies, including Safety Stream sponsor AMSA, to cover the latest thinking in risk management, commercial vessel regulation and user responsibility.
Plenary session speakers at Marine13 will address big picture challenges such as changing demographics, the move to online business and engaging future boaters. The three streams of boating businesses, marinas and boating safety will drill down on specific topics across 37 sessions. Investment in boat shows, fast tracking your marina re-development and lifejackets – a global challenge to prevent loss of life, are just a sample of the topics to be discussed by the extensive list of qualified speakers from across the globe.
Marine13 has also attracted associated events including an International Lifejacket Forum, Fast Craft workshop and Pacific Nations Workshops.
Chairman of the BIAA, Darren Vaux said the number and quality of speakers reflected the scale and importance of Marine13 as a landmark forum for the recreational marine sector in Australia and the wider region.
'The planning and investment in ensuring session topics and speakers are targeted to the issues and needs of the boating sector has been an extensive 15 month process. I am now extremely pleased to say that what we have in place is a compelling offer for businesses and government agencies wanting to discuss, plan and develop effective boating strategies for the future.'
For the full list of speakers and sessions, visit http://marine13.com/speakers.php
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2:04 AM Sun 21 Apr 2013GMT
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