MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Women in Boating – understanding who controls the family budget
Women in Boating – understanding who controls the family budget


'What Women Want'    . ©    Click Here to view large photo

One of the informative and no doubt feisty presentations on the program at Marine13 will be a panel discussion on the crucial value of women and families in the approach of recreational boating and its marketing.

Darren Finkelstein -  Imprint Media   Click Here to view large photo
In a session ambitiously called 'Empowering Women in Boating: Who Really Makes the Decisions?', authors, researchers and journalists will involve the audience in discussing this expansive topic.

'There’s a lot more to it than running an ad in pink,' says Darren Finklestein, who will take his place among the female marketing experts on the panel and is quite content to be the 'token bloke'.

Darren is the Dealer Principal and co-owner of St Kilda Boat Sales and has been in the brokerage business for 10 years and in boating since he was a boy.

He believes boating is egalitarian and doesn’t belong to any or demographic or gender.

'Boating is inclusive. There’s something for everybody and it should be promoted as fun for all.'

As well as operating his brokerage, Darren spent many years in senior management with Apple, one of the world’s most versatile and progressive consumer companies and has written a book called 'Honey, Let’s Buy a Boat' – launched in October 2012 and 'going great guns' – a summation of many years figuring out the ins and outs of what buyers big and small, seasoned and novice want to know about getting in to boating.

Darren’s book -  Imprint Media   Click Here to view large photo
He admits to being slightly daunted about being on a panel titled 'Empowering women in boating: who really makes the decisions?', but he comes well equipped with reams of research and personal coaching from his wife, who works for Women Leadership Australia, an organisation which supports equity and opportunity for women.

'One thing I have learned over the years is that everybody, male or female, is an individual. The onus is on us as skilled professionals to tailor our sales approach to each person, whether they be part of a couple, family or any variation on those.

'It’s really a life lesson, that people come in all varieties and we have to personalise our service to their requirements and preferences.'

The other key member of the panel is Karen Phillips, PR dynamo, professional MC, founder of Early Risers women’s networking events and author of best-selling book, 'Women’s Words of Wisdom, Power & Passion'.

This best-selling book has been called a 'handbook for life' and includes anecdotes and inspirations from 50 of Australia’s leading lights including Olivia Newton-John, Miranda Kerr, Kasey Chambers, the Governor-General Quentin Bryce, Catherine Freeman Terri Irwin and the PM, Julia Gillard, among many more influential women.

Specialising in communication, branding and performance, Karen helps business leaders better achieve the results they need through understanding and connecting with the female market.

In demand at all levels for her corporate coaching and advice on branding and strategy with multinationals and businesses all over Australia, Karen has recently completed research on the conundrum of 'What Women Want' from surveys and testimonials from women of all walks of life.

Karen uses the latest research in neuroscience, emotional intelligence and psychology to truly understand ‘What Women Really Want‘. The results provide illuminating insights on how to capture this market and essential techniques to maintain and expand a female client base.

From this vantage point, and her experience working with brands such as Sunseeker and other prestige marques, Karen will be a witty and wise panelist with the credentials to shed light on how companies can leverage female consumers’ appetite for quality, value and family-friendly offerings.

'In all, it will be an invaluable insight in to what motivates women,' says Nik Parker, General Manager of BIAA. 'There will be nowhere else in 2013 to get such a diverse range of business support delivered directly to the industry.

'Being at Marine13 is a must if you are serious about tackling the issues facing our industry – those topics we are continually discussing in the media, in association meetings, in the boat yard or dealership, day-in-day-out.'

More at www.marine13.com
Womens Words -  Marine13  


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=108649

1:41 AM Sun 21 Apr 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

18 Apr 2013  400+ to attend Marine13 International Conference and Trade Exhibition
18 Apr 2013  Over 400 registered to attend Marine13
16 Apr 2013  Marine13 Trade Exhibition numbers still expanding
14 Apr 2013  Marine13 - 2 weeks to go! BOOK NOW!
09 Apr 2013  BOOK NOW for Marine13
03 Apr 2013  Marine 13 - Deadline of registration draws near
03 Apr 2013  Don't miss out - Marine13 MUST ATTEND industry event
26 Mar 2013  Marine13 - single day registrations available
19 Mar 2013  Marine13 – new speakers, new registration options
14 Mar 2013  Marine13 Trade Exhibition attracting additional industry suppliers
MORE STORIES ...







Marine Business News





Great Barrier Reef plan released for comment by Queensland Minister for Environment,
















Brisbane Boat Show begins *Feature by Jeni Bone,












































Marine Auctions adds new recruits *Feature by Jeni Bone,


Ministerial advisory group launched by united marine industry sector
2014 Auckland on Water Boat Show: Coming up at the end of September
Australian research sheds light on ocean garbage gyres *Feature
Sevenstar Yacht Transport names Kris Caren West Coast Representative
New Masts for an historic Australian boat - the Young Endeavour
Round the World racer joins Southern Pacific Inflatables
Dinghy foiling takes off around the world
2014 Gold Coast Int'l Marine Expo - Quintrex factory opens its doors
New exhibition explores role of Royal Australian Navy in WWI
18 anti-piracy weapons for ships to fight pirates
Hamilton Island Audi Race Week 2015 - Accommodation options
Sydney Sailboat Expo 2015 site confirmed
Skysol Frame Large: A new shading solution for sunroofs
Collinson FX Market Commentary: September 6, 2014 - Russian control
Collinson FX Market Commentary: September 5, 2014 - Nervous Election
Collinson FX Market Commentary: September 4, 2014 - 'Rock-star' fades
Enerdrive, national distributor for Fischer Panda Generators
New earlier date for ICA’s Cruising Prep Seminar proving popular
Southern Spars One Design complete 500th J/70 rig
Camper & Nicholsons Yachts presents the Sagitta 42
Brunswick Marine in EMEA announces intuitive user interface   
Hutchwilco expands sales and marketing team   
Collinson FX Market Commentary: September 3, 2014 - NZD trades strong   
Marina of the Year Awards - Now open for entry   
Grand Pavois - A chance to catch up with the trends   
RYA Digital Day at the PSP Southampton Boat Show   
Collinson FX Market Commentary: September 2, 2014 - AUD trades steady   
XCAT Series gets set to conquer another continent in 2015   
2014 Mandurah Boat Show - Third largest boat show in Australia   
Fishers invited to industry meetings   
2014 Gold Coast International Marine Expo - Eye on the big picture   
Yanmar re-powers harbour commuter ferries   
Andrew Scott joins Superior as General Manager *Feature   
Fish find sanctuary in Cove's Marina   
2014 Gold Coast International Marine Expo - Fastest Jet Ski ever built   
Best Birthday Party ever at Southport Yacht Club! *Feature   
‘Hall of Fame’ status for Empire Marina *Feature   
Self-draining Optimist trainer, the SailQube, available at NB Sailspor   
Supreme Boating Safety Award - Waikato Regional Council wins   
Collinson FX Market Commentary: August 29 2014 - NZD trading well   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News








Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT