MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Women in Boating – understanding who controls the family budget
Women in Boating – understanding who controls the family budget

'Darren Finkelstein'    Imprint Media    Click Here to view large photo
The Marine13 International Conference and Trade Exhibition is all about providing the boating industry with the knowledge and tools to grow and sustain their businesses. And what better way to grow business than ensuring everyone gets a say?

Book your place for the educative and no doubt feisty panel discussion on the crucial value of women and families in the approach of recreational boating and its marketing in a session ambitiously called 'Empowering Women in Boating: Who Really Makes the Decisions?', featuring authors, journalists and researchers.

'There’s a lot more to it than running an ad in pink,' says Darren Finklestein, who will take his place among the female marketing experts on the panel and is quite content to be the 'token bloke'.

Darren is Co-Owner and Dealer Principal of St Kilda Boats Sales, has been in the brokerage business for 10 years and in boating since he was a boy. He believes boating is egalitarian and doesn’t belong to any or demographic or gender.

'Boating is inclusive. There’s something for everybody and it should be promoted as fun for all.'

As well as operating his brokerage, Darren spent many years in senior management with Apple, one of the world’s most versatile and progressive consumer companies and has written a book called 'Honey, Let’s Buy a Boat' – launched in October 2012 and 'going great guns' – a summation of many years figuring out the ins and outs of what buyers big and small, seasoned and novice want to know about getting in to boating.

'Honey, let’s buy a BOAT!' is a 360-page book packed with useful information for the novice boat buyer. - Book launch -  Darren Finkelstein   Click Here to view large photo


He admits to being slightly daunted about being on a panel titled 'Empowering women in boating: who really makes the decisions?', but he comes well equipped with reams of research and personal coaching from his wife, who works for Women Leadership Australia, an organisation which supports equity and opportunity for women.

'One thing I have learned over the years is that everybody, male or female, is an individual. The onus is on us as skilled professionals to tailor our sales approach to each person, whether they be part of a couple, family or any variation on those.

'It’s really a life lesson, that people come in all varieties and we have to personalise our service to their requirements and preferences.'

The other key member of the panel is Karen Phillips, PR dynamo, professional MC, founder of Early Risers women’s networking events and author of best-selling book, 'Women’s Words of Wisdom, Power & Passion' – a collection of the advice and anecdotes from 50 of Australia’s best known women, from Wildlife Warrior, Terri Irwin and model, Miranda Kerr to the PM, Julia Gillard and many more among them.

In demand for her corporate coaching and assistance with branding and strategy with multinationals and businesses all over Australia, Karen has recently completed research on the conundrum of What Women Want from surveys and testimonials from women of all walks of life.

Karen will be a witty and wise panellist with the credentials to shed light on how companies can leverage female consumers’ appetite for quality, value and family-friendly offerings.

Karen Phillips - in-demand speaker and author whose research focuses on what women want and how they spend. -  Marine13   Click Here to view large photo

'In all, it will be an invaluable insight in to what motivates women,' says Nik Parker, General Manager of BIAA. 'There will be nowhere else in 2013 to get such a diverse range of business support delivered directly to the industry.

'Being at Marine13 is a must if you are serious about tackling the issues facing our industry – those topics we are continually discussing in the media, in association meetings, in the boat yard or dealership, day-in-day-out.'

More at www.marine13.com


by Marine13

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=106257

3:52 AM Mon 4 Feb 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

20 Jan 2013  Marine13 - book for 'the best B2B event in the region'
19 Dec 2012  Marine13 – programmed to inspire
11 Dec 2012  International meetings building around Marine13
29 Nov 2012  Marine 13 expects world class presenters to energise businesses
29 Nov 2012  Marine13 Business to Business Program builds momentum
19 Nov 2012  Multiple delegate registration incentive for Marine13







Marine Business News













Sydney International Boat Show updates by Boating Industry Association,














APSNZ appoints Duthie Lidgard as new MD by Asia Pacific Superyachts,


Abell Point Marina looking shipshape by Abell Point Marina,






































BSE Brisbane Slipways open for business as normal
Collinson FX Market Commentary: July 3, 2014 - KIWI remains strong
Honda’s everywhere at Sydney International Boat Show!
Sly 43 - Making her Australian premier
Captain Phillips and Obama admin wants pirates' nests eradicated
New industry buoyancy in the wake of this year’s Adelaide Boat Show
Sydney Boat Show - US Yachts invites keen sailors to a preview
Good Times Marine becomes Mercury Marine's newest dealership
Australia event cements its position as hosting 'the' marina party
Lagoon 52, her Australian premier at Sydney Boat Show
Collinson FX Market Commentary: July 2, 2014 - KIWI rises higher
Sydney Int'l Boat Show - Fountaine Pajot Hélia 44 set to turn heads
Collinson FX Market Commentary: July 1, 2014 - NZ Economy hits wall
Up close and personal with whales on the Gold Coast *Feature
SA Marina Day encourages South Australians to enjoy their marinas
Southport Yacht Club raffle: Dusit Thani, BRIG Falcon, Marriott stay *Feature
Product diversity and partners underwrite Mackay Boat Show’s success
Collinson FX Market Commentary: June 28, 2014 - Directional changes
Demystifying Croatian requests for taxation documents on yachts
Enjoy the whale spectacle, just keep your distance
Satellite images reveals emperor penguins are more willing to relocate   
Whale research - new techniques expand for non-lethal methods   
RYA announces new partnership with Nipper Skipper   
Sunrise broadcasting from the revitalised Abell Point Marina   
Extension granted for salvage of a paddle steamer on the Murray River   
Australian Sailing continues to be rewarded with greater funding   
Yachting Australia welcomes AIS 'Winning Edge' investment decision   
Ninety percent of floor space already booked for METS 2014   
Sydney International Boat Show set to embrace new location   
Collinson FX Market Commentary: June 27, 2014 - KIWI flies high   
Thermal imaging helping bulk carriers avoid collisions in port and in   
4x4 Outdoors Show and Fishing & Boating Expo - Mark Seymour to perform   
Third CYCA Solas Trusts grant to Australian Volunteer Coast Guard   
Weta numbers reach the four figure milestone   
Collinson FX Market Commentary: June 26, 2014 - KIWI climbs back   
Sydney Int'l Boat Show - Beneteau Oceanis 38 offers innovative options   
CruiseCraft adds Explorer 595 Hard Top   
Collinson FX Market Commentary: June 25, 2014 - AUD up KIWI down   
First ever Explore Australia Expo hailed a huge success   
Hobie Sailing Scene is reopening in Mona Vale this weekend   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News








Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT