MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Women in Boating – understanding who controls the family budget
Women in Boating – understanding who controls the family budget

'Darren Finkelstein'    Imprint Media    Click Here to view large photo
The Marine13 International Conference and Trade Exhibition is all about providing the boating industry with the knowledge and tools to grow and sustain their businesses. And what better way to grow business than ensuring everyone gets a say?

Book your place for the educative and no doubt feisty panel discussion on the crucial value of women and families in the approach of recreational boating and its marketing in a session ambitiously called 'Empowering Women in Boating: Who Really Makes the Decisions?', featuring authors, journalists and researchers.

'There’s a lot more to it than running an ad in pink,' says Darren Finklestein, who will take his place among the female marketing experts on the panel and is quite content to be the 'token bloke'.

Darren is Co-Owner and Dealer Principal of St Kilda Boats Sales, has been in the brokerage business for 10 years and in boating since he was a boy. He believes boating is egalitarian and doesn’t belong to any or demographic or gender.

'Boating is inclusive. There’s something for everybody and it should be promoted as fun for all.'

As well as operating his brokerage, Darren spent many years in senior management with Apple, one of the world’s most versatile and progressive consumer companies and has written a book called 'Honey, Let’s Buy a Boat' – launched in October 2012 and 'going great guns' – a summation of many years figuring out the ins and outs of what buyers big and small, seasoned and novice want to know about getting in to boating.

'Honey, let’s buy a BOAT!' is a 360-page book packed with useful information for the novice boat buyer. - Book launch -  Darren Finkelstein   Click Here to view large photo


He admits to being slightly daunted about being on a panel titled 'Empowering women in boating: who really makes the decisions?', but he comes well equipped with reams of research and personal coaching from his wife, who works for Women Leadership Australia, an organisation which supports equity and opportunity for women.

'One thing I have learned over the years is that everybody, male or female, is an individual. The onus is on us as skilled professionals to tailor our sales approach to each person, whether they be part of a couple, family or any variation on those.

'It’s really a life lesson, that people come in all varieties and we have to personalise our service to their requirements and preferences.'

The other key member of the panel is Karen Phillips, PR dynamo, professional MC, founder of Early Risers women’s networking events and author of best-selling book, 'Women’s Words of Wisdom, Power & Passion' – a collection of the advice and anecdotes from 50 of Australia’s best known women, from Wildlife Warrior, Terri Irwin and model, Miranda Kerr to the PM, Julia Gillard and many more among them.

In demand for her corporate coaching and assistance with branding and strategy with multinationals and businesses all over Australia, Karen has recently completed research on the conundrum of What Women Want from surveys and testimonials from women of all walks of life.

Karen will be a witty and wise panellist with the credentials to shed light on how companies can leverage female consumers’ appetite for quality, value and family-friendly offerings.

Karen Phillips - in-demand speaker and author whose research focuses on what women want and how they spend. -  Marine13   Click Here to view large photo

'In all, it will be an invaluable insight in to what motivates women,' says Nik Parker, General Manager of BIAA. 'There will be nowhere else in 2013 to get such a diverse range of business support delivered directly to the industry.

'Being at Marine13 is a must if you are serious about tackling the issues facing our industry – those topics we are continually discussing in the media, in association meetings, in the boat yard or dealership, day-in-day-out.'

More at www.marine13.com


by Marine13

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=106257

3:52 AM Mon 4 Feb 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

20 Jan 2013  Marine13 - book for 'the best B2B event in the region'
19 Dec 2012  Marine13 – programmed to inspire
11 Dec 2012  International meetings building around Marine13
29 Nov 2012  Marine 13 expects world class presenters to energise businesses
29 Nov 2012  Marine13 Business to Business Program builds momentum
19 Nov 2012  Multiple delegate registration incentive for Marine13







Marine Business News

Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature by Rob Kothe and the Sail-World team,


Yamaha inspires students to succeed by Yamaha Motor Australia,












Swan celebrates sales success *Feature by Jeni Bone,








Stealth i14 out of China by Neil Patchett,






















Volvo Team Vestas Wind skipper Nico says: 'We can win' - Part II *Feature by Rob Kothe and the Sail-World team,


Volvo Ocean Race Team Vestas Wind skipper - One Design is key *Feature by Rob Kothe and the Sail-World team,




















Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt
Collinson FX Market Commentary: August 9 2014 - RBA confirms low rates
2014 Audi Hamilton Island Race Week: Last minute accommodation options
Sydney Int'l Boat Show - Stellar results for Multihull Solutions
Collinson FX Market Commentary: August 8 2014 - Oz jobless jumps
NSW Environment Minister awards 'Fish Friendly' Marina Accreditations
PSP Southampton Boat Show - Don't miss the most exciting show ever
Doyle Sailmakers delivers sails to 60m Perini Navi Sloop Perseus 3
METS - New look and feel for SuperYacht Pavilion
Aurora to ship Riviera’s World Premiere to Fort Lauderdale
Collinson FX Market Commentary: August 7 2014 - NZ UnEmployment drops
Extreme Sailing Series and GAC Pindar extend logistics contract
Elaine Fowler, RPAYC's first female life member elected
Chief Executive Officer sought for Yachting Australia
Refurbished Protector project 'better than buying new'
Explore Australia Expo to return to Melbourne Showgrounds in 2015
Collinson FX Market Commentary: August 6, 2014 - Jawboning hits NZD
Gold Coast International Marine Expo - High-Diver Steve Black is back
4x4 Outdoors Show, Fishing and Boating Expo - Campfire cooking corner
Serenity Marina offers a yacht sanctuary in southern China
Collinson FX Market Commentary: August 5, 2014 - Equity markets jump   
Loads in store from the RYA at the PSP Southampton Boat Show   
Royal Prince Alfred Yacht Club’s Jack Gale training centre born   
See the heat with FLIR ONE *Feature   
John Temple to retire, Will Sangster appointed General Manager   
Multihull Central launches Aquila range at SIBS *Feature   
Dredging link to WA coral disease   
Cannes Yachting Festival - Come see the 55 meter Ocean Paradise   
Sun shines on recreational boating at Sydney International Boat Show   
Phuket Yacht Show: new kid on the block taking on PIMEX? *Feature   
Sydney International Boat Show - Days 3 & 4 *Feature   
Kirby Marine launch 13metre Naiad Tender   
RYA meets with Government over latest red diesel development   
2014 Brisbane Boat Show - What's your trailer boat worth?   
Custom exhaust system solves buoyancy problem   
Multihull Central - Covering all the bases *Feature   
Collinson FX Market Commentary: August 1, 2014 - AUD slides Kiwi holds   
Sydney International Boat Show - Day 2 *Feature   
Marine Rescue volunteers celebrate new unit and $120,000 vessel   
Collinson FX Market Commentary: July 31, 2014 - US rates to rise?   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News








Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT