MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Chartering: the passport to freedom on the high seas
Chartering: the passport to freedom on the high seas

'Sail away - or power - on any one of a myriad of charters around Australia.'       Click Here to view large photo
According to the travel industry and charter operators, chartering has well and truly become the new vacation staple for demographics as diverse as couples, groups of friends and families, capturing their imaginations with the allure of exotic locations and fleeting ownership of their own vessel.

Joscelyn O’Keefe, Office Manager at Whitsunday Rent A Yacht says that off the back of a few bad years, with cyclones and flooding, they are experiencing strong low season bookings.

'There’s been a little bit of rain, but no wet season to speak of. We had a record November last year, with 49 bookings – the most for five years! The bookings for February and March are a lot stronger and these are our traditionally quieter months.

'We are seeing a shift away from high season, Easter, September-October and the Christmas period, which are solid but people are warming up to the idea of chartering a yacht in June and July. With the rise of comparing and booking on the internet, people are taking advantage of off-peak specials and choosing to travel out of high season, even with children. There’s more availability, choice of boats and better bargains. People are far more price conscious these days.'

WRAY runs a fleet of 22 yachts, and has been in business over 30 years. O’Keefe observes that since the GFC, it has become harder to attract investors to put their yachts in the fleet.

'Tourism has been struggling, with a downturn in Queensland and domestic tourism. The GFC halted spending at the upper end so it has become harder to get new boats in. The result of that is a slightly older fleet. Where once we turned over boats every five years, we now deal with each boat on a case by case basis since we still need the volume of boats in busy season.'

In 2013, WRAY will be focusing on the same theme as previous years, appealing to families, couples, Baby Boomers with their product, self-charter with training.


WRAY office at the gateway to the fabulous Whitsundays. -  Whitsunday Rent A Yacht Shute Harbour QLD  
'We also work with Tourism Whitsundays and Tourism Queensland and piggy back on their campaigns and promotions. We do Sanctuary Cove and Sydney boat shows each year. We used to do a lot more, but as things move towards online, we are investing our marketing budget in listings on travel websites, sailing and holiday websites, as well as Google and Facebook ads to drive traffic to our site.'

Also based at the Whitsundays, global brand, Sunsail is working to break down the barriers to attracting non-yachties to sailing.

According to David Reid, the company conducted research in the US among its ideal demographics and found that most people didn’t understand the terms and jargon related to sailing, which impacted on their confidence to charter a boat.

Sunsail offers self-sail charters. -  .. .  


'We are aiming to reduce the jargon to appeal to people new to sailing, to remove the barriers to getting on a boat. Our survey shows most people don’t know port from starboard, or the term ‘heads’, which is detrimental to chartering a boat.

'We’re aiming to make it universal in our marketing, by portraying a family-friendly product and promoting our sailing school for people to come up and try it, and inform people there’s a whole range of places around the world you can sail for as little as a few thousand a week, rather than buying your own $600,000 yacht.'

Family market is growing -  .. ©   Click Here to view large photo


Sunsail, as part of the largest travel group in the world, the Germany company TUI Marine, is proud of being able to offer a product to suit every taste.

As well as 29 yachts in the Whitsundays, Sunsail operates yachts in Europe, the US and South Pacific under various brand identities.

The Moorings is the brand name of its luxury superyacht segment, operating in Thailand, New Zealand, Tonga and Tahiti, Europe and the Caribbean.

In Europe, it runs canal boats under the brand Le Boat, which Reid says are 'massively popular'.

'They are like campervans on water. People who enjoy driving around, find a lot of enjoyment holidaying through some of the ancient canals and rivers, seeing places you wouldn’t see driving. It’s ideal for couples, families and small groups of friends. The Australian dollar is so strong, people are taking advantage of that. We realise it’s one component of the typical five to six week holiday. Whereas, when people come to the Whitsundays, their 10 day cruise makes up most of their holiday.'

Sunsail charter catamarans -  Sunsail  
Sunsail enjoys year round popularity. 'We do experience different seasons,'Reid acknowledges. 'Summer is traditionally the wet season in the Whitsundays and Europe doesn’t kick in til April. It’s a quieter period for us and we pick up in April too. But Christmas has been busy, and January and February will be quieter, then Easter busy.'

Sunsail appeals to a broad market, and with the recent introduction of flotilla sailing – unique in the region – the company is hoping to attract families and groups of friends, with a skipper and hostess to accompany.

'We attract a good variation,' continues Reid, referring to the Sunsail client base. 'Over Christmas, we had families from the US as well as many people from southern states. In Europe, our brokers do rallies in the Med, which appeals to the retiree market.'

In 2013, Sunsail has its sights set on capturing new markets. 'We are looking outside the box, targeting new sailors, emphasising our ability to conduct sailing classes to demystify sailing and make it more accessible.'

Locally, Sunsail will be reinforcing the theme of sailing the beautiful Whitsundays, aiming to lure the domestic market to Queensland with the assurance that you can do more locally, spend less time in transit and enjoy more of your holiday.

'Sailing is currently at the forefront as a sport and recreational activity,'says Reid, referring to its success at the London Olympics. 'We will be telling people that they can charter a beautiful yacht for a week for $4,000, with none of the hassle or expense of ownership, and not have to buy one for $600,000.'

At the upper end of the spectrum, Captain Richard Morris of Superyachts Australia says chartering Australia-wide is booming.

Captain Richard Morris - Gulf Craft -  .. ©   Click Here to view large photo


'We are having the best summer ever – for about 10 years. Both local and international clients have now discovered Australia offers great chartering experiences, now with the recent addition of high quality yachts, we now meet the standard they expect.'

Morris is the Australian representative of Gulf Craft, and he says that based on the volume of enquiry, he could have done around half a million dollars worth of charters if he’d had an 88ft Gulf Craft. 'We are working towards that now. It would have been so busy. It would be an amazing example of how a charter boat would work. We would take it north in the winter.'

The acquisition cost of a Gulf Craft that size is about $4.5m landed in Melbourne, in survey, ready to go. 'I am close to closing a deal on a larger vessel for a private client who will then put it in charter,' adds Morris.

The benefits are compelling. All expenses of corporate yacht ownership are claimable, meaning the yacht delivers an approximate 50% reduction in running costs. Plus, your vessel is not just lying idle. 'It’s a well-managed, well-maintained yacht, we’re paid to worry about it. The owner can use it at any time and we make sure it’s prepared when they want to use it.'

Based in the UAE, Gulf Craft, Morris explains, builds all its yachts to survey, compared to other luxury brands which may offer it as a massive optional extra.

'Gulf Craft has just hired another 300 staff, the only yard in the world expanding at such a rate.'
According to Morris, Melbourne is a 'sleeping giant' for private clients and corporate charters.

'It’s a city of 4.5 million. There are many, many people who just want to get on the water on a luxury charter. Melbourne might not be blessed with beautiful cruising grounds, but that doesn’t diminish the desire for luxury yachting. Celebrities, corporate clients and affluent people are looking for top-level experiences.'

For locals, luxury charters offer the experience of opulence to celebrate an occasion, a corporate Christmas party, family event, week away. 'It’s a great show, makes a statement,' says Morris. 'If you charter for a week, you can travel and explore various places. You’re treated as the owner, then you walk off and that’s where the expense ends.'

But he explains, most suepryacht charter clients are visitors to Australia and 'want to enjoy the waterways we’re famous for'. 'They are seasoned charterers and we can now offer them a selection of high quality yachts.'

Industry body, Superyacht Australia, of which Morris is a director, has been proactive at international yacht shows, promoting Australia as a destination as well as lobbying government at all levels to make the process of chartering easier.

'Chartering is booming and that’s a result of concerted marketing efforts,' he states. 'For the past three years, we’ve been promoting Australia to the world, forging relationships with key brokers who were amazed to learn of the new boats we have available, and they are now sending clients. And we’ve been reminding them of the options Downunder – beyond Sydney and the Great Barrier Reef.'

Masteka 2 -  .. ©  


And it’s paying off. As Morris explains: 'To put it in to perspective, the most expensive event to charter a yacht is the Monaco F1, but now based on the success of the Sydney New Year’s Eve celebrations, a yacht on Sydney Harbour has exceeded that on a per hour basis.

'Sydney Harbour on New Year’s Eve has attained the pinnacle of desire for celebrities and international guests. For four or five hours, it can be $100,000 for a yacht in the over 35m category, including all the food, drink and staff. People are prepared to pay for it.'

NYE Sydney 2013 -  .. ©   Click Here to view large photo


What the industry needs is a few more owners to place their large yachts in charter.

'The demand is there, and the customer base already. It doesn’t need to be a brand new, it can be a fantastic second hand yacht that meets the standards to achieve survey and tick all the boxes. Ideally, a 45m and 50m would be available in Australia. We could have put hundreds of thousands of dollars in business onboard this summer. In this industry, size does matter!'

ASMEX 2013
In May 2013, AIMEX and Superyacht Australia will host ASMEX 2013, which will focus on the future of the marine export and superyacht industries on a national and global scale, encouraging productivity, thinking, innovation, strategies and the development of these sectors.

More at http://www.superyacht-australia.com/


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=105362

3:27 AM Mon 7 Jan 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

04 Dec 2012  ASMEX 2013 to prove invaluable for generating business
27 Nov 2012  2013 ASMEX lineup features top names: Lu, Sorgiovanni, Busfield




Marine Business News

Thanks to the latest in crowd-sourcing technology, mariners around the globe can share their anchorages, view weather, stay on top of official regulations, recommend local services and facilities, and effortlessly navigate unfamiliar countries. ... [more]  

SMAR Azure Ltd has been contracted by the British America’s Cup team Ben Ainslie Racing (BAR) to contribute to the design of an AC62 wing-sail rig and catamaran structure. The America’s Cup is sailing’s most prestigious competition, attracting the world’s foremost sailors, designers and engineers. ... [more]  

Operating in Adelaide’s commercial marine precinct of Largs North, specialist naval architects Oceantech Design is a passionate advocate of the Yanmar range of commercial marine engines. Their latest launching, Shootingstar, is a beefy offshore utility cat, powered by a pair of Yanmar 6CXB engines. ... [more]  

The media conference marks the opening of the 2014 China (Macau) International Yacht Import and Export Fair, which will take place at the Grand Colane Resort from 7-9 November. The three-day fair promises to offer its valuable guests a vibrant experience of luxury lifestyle and oceanic culture. ... [more]  

Dometic Group announced on September 9th that it signed an exclusive purchase agreement with Elkhart, Ind.-based Atwood Mobile Products, LLC, a global provider in designing, engineering and manufacturing appliances and hardware for the RV, On-/Off-Highway and Marine industries for over 50 years. ... [more]  

Heading to the Marine Equipment Trade Show (METS) 2014? Have you booked your place at the 13th International Sailing Summit? Taking place on 17 November, the day before one of the industry’s largest B2B exhibitions, the Summit is one of the key events on the METS programme. ... [more]  

2015 Festival of Sails - The Royal Geelong Yacht Club has welcomed the State Government’s decision to renew its funding support of the iconic Festival of Sails regatta for a further three years, cementing its position as a permanent fixture on the Victorian Major Events calendar. ... [more]  

October 30, 2014: The US Fed cited the vast improvement in the Labour market, with the Unemployment rate falling below 6%, while inflation has remained benign. The Fed's Balance Sheet is still providing massive stimulus because of its extremely bloated state. The size of the balance sheet means that just reinvestment of maturing bonds will be a massive stimulus. ... [more]  

Representing superlative achievement with a focus on sustainability, the awards were presented 29 October at the 24th Anniversary of ISS’s Awards Gala in Fort Lauderdale, Florida during the Fort Lauderdale International Boat Show. The Excellence in Innovation Award was accepted by David Hogan, son of Superior CEO, John and Jackie Hogan in front of an international audience. ... [more]  

Genoa International Boat Show 2014 ‘in recovery’ by Guy Nowell, Sail-World Asia, Hong Kong
Once upon a time, and not so very long ago, Genoa was very much the numero uno Mediterranean boat show, with 3,000+ boats in the water and practically every manufacturer on the planet anxious to be seen there. The combined effect of the financial crisis 2008-onwards and subsequent financial austerity measures imposed by the Italian government, including swingeing taxes on luxury products ... [more]  

2015 Sanctuary Cove International Boat Show - After a successful 2014, Mulpha Sanctuary Cove is gearing up for its 27th annual Sanctuary Cove International Boat Show, with exhibitor opportunities opening next week (November 6). ... [more]  

A brand new online classifieds website called Boat Bitz has just been launched specifically focused on helping boat owners clear their unwanted or unused boating and fishing equipment. ... [more]  

Built by one of Japan’s premier shipyards, EAGLE ONE has kept pace with modern luxury with a series of refits, most recently 2014, and is for sale, under $1m. ... [more]  

Exposure Marine is one of six brands nominated for a DAME award in the lifesaving and safety category. Entirely British designed and manufactured, Exposure’s innovative, immensely powerful Man Overboard (MOB) strobe and search light, will ensure you can be found fast and does not even need to be switched on! ... [more]  

WWF-Australia and the Australian Marine Conservation Society have released a 10-point plan to save the Great Barrier Reef, in response to the Queensland Government’s Draft Reef 2050 strategy. ... [more]  

October 29, 2014: The AUDUSD is looking to test 0.8840 while the KIWI traded 0.7905 ahead of the RBNZ meeting. Expectations are for them to desist from the current raising policy. There is a huge stimulus going on globally and that is the collapsing price of oil! The AUD currently trades 0.6920 and 0.5470 against the EUR and GBP respectively with the AUDJPY trading 95.40. ... [more]  

The famous Henri Lloyd Summer Sample Sail is in now at the Henri Lloyd showroom in Crows Nest, Sydney! Huge range of samples and discontinued lines from Henri Lloyd's marine, footwear and lifestyle collections for men and women. Discounts of up to 80% off original RRP! ... [more]  

Performance Sailcraft Australia has been involved in the singlehanded dinghy market for over four decades so they know a thing or two about single hander sailing. Chris Caldecoat from PSA said 'When we acquired the Byte CII we knew the boat had amazing potential but after discussing the boat with the global builders we also found it was still potentially too much of a step for lighter sailors ... [more]  

Where is the Deepwater Horizon oil? by Woods Hole Oceanographic Institution
During the 2010 crisis, some of the oil gushing from the seafloor appeared as slicks on the sea surface, while roughly half of it, scientists estimate, remained trapped in deep ocean plumes of mixed oil and gas, one of which was more than a mile wide, hundreds of feet high and extended for miles southwest of the broken riser pipe at the damaged Macondo well. ... [more]  

The illegal take of snapper from Port Phillip, Western Port and Corner Inlet will be the focus of a Fisheries Victoria blitz starting Melbourne Cup long weekend. ... [more]  

2014 Fort Lauderdale International Boat Show - Australia’s leading superyacht organisation, Superyacht Australia will be showcasing the best of Australian brands at 2014 Fort Lauderdale International Boat Show and promoting Australia as a cruising destination for global suoeryacht fleet. ... [more]  

Australian boating icon Riviera is happy to announce that three of its school-based apprentice students have received awards recognising them as finalists in Queensland’s School-based Apprenticeship and Traineeship (SATs) Awards. Riviera and Helensvale State High School this year rekindled the school-based apprentice program, which first started in 1997. ... [more]  

October 28, 2014: The AUD is battling lower commodity prices and is struggling to break 0,8800 while the NZD is testing 0.7900. The RBNZ is expected to halt the inexplicable interest rate policy raises, this week, which will be a hollow relief for many. ... [more]  

SOS Marine and Mobilarm subsidiary Marine Rescue Technologies ('MRT') announce today that the sMRT Inflatable SOS Dan Buoy is one of the 45 products that have been nominated for final judging by the Design Award METS (DAME) 2014 jury. The products have been selected from a total of 116 entries from 23 nationalities from all over the world. ... [more]  

SOS Marine and Mobilarm subsidiary Marine Rescue Technologies ('MRT') announce today that the sMRT Inflatable SOS Dan Buoy is one of the 45 products that have been nominated for final judging by the Design Award METS (DAME) 2014 jury. The products have been selected from a total of 116 entries from 23 nationalities from all over the world. ... [more]  

The findings and recommendations of the government commissioned UK Marine Supply Chain Study will come to life at a dedicated forum on Wednesday 26 November. Taking place at Action Stations, Portsmouth Historic Dockyard, the British Marine Federation’s Supply Chain Conference is a must attend event for builders of small commercial and leisure vessels, their equipment manufacturers and suppliers. ... [more]  

Azimut Yachts further strengthens its presence in the overseas markets thanks to a new partnership with Euro Yachts, doing business as Azimut Yachts Mexico, the Group's new exclusive dealer for the Mexican market. Featuring four venues in key Mexican markets, Azimut Yachts Mexico is assured a strong presence throughout the country. ... [more]  

The Biograd Boat Show concluded its four day exhibition on Sunday October 26th, with a record 275 exhibitors from 13 countries, exhibiting 291 vessels (record) from two to 20m. Attendance was also record breaking, with more than 14,500 visitors coming to Biograd, which has a population of only 5,000, but more than 1500 registered vessels. ... [more]  

Innovation has been a crucial theme at METS since this leading B2B marine equipment trade show opened its doors in 1988. Surveys of the many thousands of visitors from around the world consistently show that innovation is the number one reason to come to Amsterdam each year for METS. ... [more]  

Superior recently signed an MOU with South Korean manufacturer and marine industry proponent, Scotra. ... [more]  

October 25, 2014: Equities rallied for a strong close to another tumultuous week. The coming week will focus on Geopolitical issues of terror, disease,war ...shades of the apocalypse. Markets will look at growth through GDP numbers and inflation while remaining alert to Central Bank activity from the Fed and RBNZ. ... [more]  

After more than 17 years with the International Sailing Federation (ISAF) Jerome has decided to pursue other professional challenges. ... [more]  

FLIR Systems, Inc. (NASDAQ: FLIR) today announced financial results for the third quarter that ended September 30, 2014. Revenue was $375.4 million, up 5% compared to third quarter 2013 revenue of $358.1 million. ... [more]  

Collinson FX Market Commentary: October 24, 2014 - Braked too soon
Tauranga Boat Expo - Lancer and Sea Blade attend for the first time
2015 Audi Hamilton Island Race Week - Accommodation options!
NMMA loses E15 fuel U.S. Court of Appeals Decision
2014 Airlie Beach Race Week - ABRW wins major award
Mets 2014 - Barz Optics nominated for DAME Award
Collinson FX Market Commentary: October 23, 2014 - Inflation dips
13th International Sailing Summit will learn from British Cycling
High profile anglers support Rec. fishing reserve for Port Phillip
Team Vicsail - Key new appointments to the team
Explore Australia Expo and Brisbane Tinnie and Tackle Show join forces
METS names DAME Award nominees
Sanlorenzo names new Group President, General Manager
Barcelona International Boat Show reflects signs of recovery in sector
Collinson FX Market Commentary: October 22, 2014 - European recession
Smartphone App solves common race management issues in Port Hacking
Groupe Beneteau named sponsor of US Sailing Team and ISAF World Cup
Edmiston appoints new Chief Executive Jamie Edmiston
US Yachts changes name to Performance Cruising Yachts
Collinson FX Market Commentary: October 21, 2014 - Greenback retreats
New improved swell forecasting and more locations from PredictWind   
A Sailor's Dream Home: View after the Coastal Classic - Auction 22 Nov   
Brisbane Tinnie and Tackle Show moving to Manly Harbour in 2015   
Partnership to encourage lifejacket use   
2014 Gold Coast International Marine Expo: Another outstanding success   
Headsync to distribute Gobius tank monitor system in the USA   
AIMEX and Superyacht Australia renew partnership with SCIBS   
2014 Gold Coast International Marine Expo - Marine Syndication wins   
Scotland’s Boat Show - More than 13,000 flock to Kip Marina   
RYA Scotland Annual Awards - RYA calls sailors to nominate   
2014 Gold Coast Int'l Marine Expo - McDonald’s boosts the family fun   
Yacht CN 2014 —3rd Nansha Bay International Boat Show open   
Dutch boy on a mission to rid the world's oceans of floating plastic *Feature   
Discover Boating Week starts tomorrow   
Collinson FX Market Commentary: October 17, 2014 - Calming the Storm   
Great start to another massive Gold Coast International Marine Expo   
Australian Sailing Team opens National Training Centre Extension   
Research project concludes Glycerine -a clean alternative marine fuel   
2014 Fort Lauderdale International Boat Show - About to start   
DualDocker welcomes Gerhard Bukac as International Sales Manager   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
  





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT