MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Superior launches Waterscape - flotation innovation
Superior launches Waterscape - flotation innovation

'Hailed as a game-changer, the Waterscape concept launched at SCIBS.'    Superior Jetties    Click Here to view large photo

At this year's Sanctuary Cove International Boat Show, Superior launched 'Waterscape', a world-first commercial and domestic adaptive floating system (AFS) that is heralded as a new benchmark in waterfront living.

Creators John Hogan (CEO, Superior) and Alexander Lotersztain (director, Derlot Pty Ltd) are passionate about changing the perception of 'water appeal'. Street appeal, they explain, is a commonly recognised real estate and architectural concept; water appeal is underestimated and misunderstood. Waterscape changes that.

Waterscape provides a beacon from the water to the front door of your home or development. Now, your property has two front doors: from the street and from the water.

This product has been designed for both the commercial and domestic user, providing the market with a visionary new option in waterfront living. Waterscape is a product for the global market: the patented design and construction features mean that it can be adapted and customised to suit any user from the residential to the large scale corporate and commercial.

Lit up at night during SCIBS, the Waterscape site was a sight to behold. -  Superior Jetties  

For over 25 years, Superior has built marinas, pontoons, and other facilities on the water. He has an intricate and specialised knowledge and understanding of the technical nuances of aquatic structures and the engineering challenges of designing waterfront lifestyle options.

In October 2012 John and Alexander began the collaborative journey that has resulted in the creation of Waterscape. This working relationship combines John’s expertise with engineering and marine structures and Alexander’s design excellence and creative perspective.

'Our goal with Waterscape was to create a product that is aspirational: so beautiful, seamless, and contemporary that it is a compelling purchasing decision for any sort of property with water frontage,' explain the duo. 'It’s practical for a range of waterfront locations, simple to install, and its stunning presence will instantly increase the value of your property, whether it be domestic or commercial.'

'In my experience,' says John, 'most waterfront structures haven’t changed their design in 50 years. Waterscape gave us the opportunity to design a creative and innovative product that addressed the concerns of our customers. Waterscape is peaceful: we have designed a place, not just a product. Waterscape is the extension of your home onto your own, exclusive waterfront space. It is a place where friends and family can meet. It’s a communal place. It’s a warm place.

'Globally, the vast majority of residential and commercial waterfront is not being utilised. This is virgin territory that needs to be used. It’s so special.'

Phil Hudson, International Sales Manager, Superior -  Jeni Bone   Click Here to view large photo

Alexander Lotersztain understands the importance of transporting the customer to a place—his designs are innovative, intellectual, philosophical, and pragmatic. 'We wanted to stand in the customer’s shoes: have the conversation, design the solution, and create something versatile and beautiful. Waterscape has allowed us to create an AFS that is functional but, at the same time, aesthetic.

Waterscape is design-led. It’s the first product of its kind that responds to what the customer wants and needs in a waterfront lifestyle product. We have created something so alluring and so desirable that, in a moment, the user is transported to a place of peace. Our customers have told us they wanted it and here it is: Waterscape is something you just have to experience!'

Alexander and John believe that the complex and detailed evolution of the Waterscape concept has produced a design that provides new experiences for waterfront property owners and developers: the adaptable and customisable features of Waterscape are in response to the environmental challenges of waterfront living as well as addressing the needs and desires of the customer.

'Waterscape is an efficient and flexible AFS. We have extensively explored the technology and incorporated cutting-edge materials that have allowed us to protect marine craft when mooring while at the same time providing a stable floating structure. In addition, modularity allows us to create a product that can be shipped anywhere in the world and assembled in an easy and logical way,' explains Alexander.

John adds that Waterscape has 'allowed us to take a system of components and adapt them for local markets so that all of these different parts can be upgraded and customised for our clients. It [Waterscape] is smooth, beautiful, and has lines that are similar to the boats themselves. There is harmony between the boat and the mooring system – this gives our customers a great experience. Waterscape complements the boat as well as providing, for those that aren’t boat owners, an individual, aspirational product in its own right'.

'We are looking forward—this collaboration between engineering and design represents the next generation of ideas', says John. 'This is why Waterscape is different to anything else on the market: it is a product that is suitable for any waterfront property—you do not need to be a boat owner to use our product.'

And is the market is ready to embrace a concept such as Waterscape? 'You bet it is. We want to capture the market for boat owners as well as those that don’t own a boat,' says John.

'We want architects on board,' adds Alexander. 'Collaboration is the key here: merging design with other industries [such as architecture] is the future. Waterscape is at the edge of this—can we call it the start of a revolution?'

'We are working with the architectural community,' emphasises John, 'to ensure that our customers realise the potential they are unlocking on their waterfront.'

More at http://www.water-scape.com/


by Jeni Bone


  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=122849

9:03 PM Mon 2 Jun 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News



































Fort Lauderdale International Boat Show - 13 things to See and do by Fort Lauderdale International Boat Show,
































Southport Yacht Club achieves Clean Marina certification + VIDEO *Feature
METS boat launched by Sailability and Amsterdam RAI
First ever Marina Investment Seminar to take place October 2nd
Gold Coast Int'l Marine Expo - Make every moment one to remember
Foils for the Masses - A look at the Glide Free Foiling Kit *Feature
Collinson FX Market Commentary: August 22 2014 - KIWI fight back
4x4 Outdoors Show and Fishing and Boating Expo - Busy opening day
Volvo Ocean Race CEO Knut Frostad talks Time and Money (Part II) *Feature
Summerland 40 LR named Boat of the Year
Ocean Signal’s new rescueMe EPIRB1 impresses at Sydney Int'l Boat Show
More new boats brand Brisbane Boat Show as a spectacular showcase
Collinson FX Market Commentary: August 21 2014 - KIWI drops further
Xiamen Int'l Boat Show 2014 moving to a new home
Garmin’s compact echo dv fishfinders pack a powerful punch
Collinson FX Market Commentary: August 20 2014 - KIWI drops on Data
Yamaha inspires students to succeed
NSW EPA supports Marina Industry Environmental Accreditation
Powerful Yanmar 12AY Diesel Series revealed
Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature
Collinson FX Market Commentary: August 19 2014 - ANZAC gap widens
Buy a slice of Solar Sailor history *Feature   
Swan celebrates sales success *Feature   
AIMEX expands to include a commercial marine division   
4x4 Outdoors Show and Fishing and Boating Expo on the horizon   
Collinson FX Market Commentary: August 16 2014 - Mixed message at end   
Stealth i14 out of China   
Brisbane Boat Show 2014 - New boat engines set to rev up interest   
Collinson FX Market Commentary: August 15 2014 - AUS consolidation   
National 4x4 Outdoors Show and Fishing and Boating Expo - 4WD heaven   
Yanmar selected for big torque at low revs   
Sydney Boat Show display winners recognised *Feature   
Superyacht Australia sees resurgence for yacht building in Australia   
Collinson FX Market Commentary: August 14 2014 - Aussie confidence up   
China Yachting Conference lines up the speakers   
Design Award METS now open for entries   
Collinson FX Market Commentary: August 13 2014 - Aussie drifts   
Volvo Team Vestas Wind skipper Nico says: 'We can win' - Part II *Feature   
Volvo Ocean Race Team Vestas Wind skipper - One Design is key *Feature   
2014 National 4x4 Outdoors Show: Popularity of caravanning and camping   
2015 Sydney Inte'l Boat Show - Boating Industry commences planning   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT