izmir haber izmir haber malatya haber malatya haber
 
MarineBusiness-World.com
 
 
News Home Australian Cruising FishingBoating Photo Gallery Sail-World Australia
Sail-World.com : Singapore Yacht Show – it’s a wrap.
Singapore Yacht Show – it’s a wrap.

'Singapore Yacht Show 2014.'    Guy Nowell ©    Click Here to view large photo

The fourth Singapore Yacht Show closed its doors, shut its gates and pulled in the passerelle on the evening of Sunday 13th April amid a cacophony of boat horns and a well-deserved round of substantially more than three cheers. Invited guests headed for the Boater’s Bar to start the post mortems, and Event Director Phil Blake scored a fistful of brownie points as he announced, 'the party’s on us, as long as the drinks last!'

Four days last week at the Singapore Yacht Show and the previous two at the Asia Pacific Yacht Conference allowed a lot of time to talk to marine leisure industry delegates (at the Conference) and then dealers, yacht brokers, boat builders, designers, charter brokers and even owners at the Show. What did we find out about what they think of Asia?

It has been assumed for a while now that European and North American builders and charterers are eyeing up Asia as the answer to all their economic woes; that Asia is seen as stuffed to the rafters with billionaires just waiting to spend big cash on big boats; and that all it needs is a nudge in the right direction to open the floodgates of a dollar depository bigger than Fort Knox. The good news is that although many western-based companies are indeed looking at Asia, they are doing so more circumspectly than previously assumed.

Singapore Yacht Show 2014. Dock walkers -  Guy Nowell ©   Click Here to view large photo



Most conversations centred around three subjects – Regulations, Infrastructure, and Geography.

Private boating regulations in Asia are generally not as mature or well-codified as in, say, Europe. For example, sailing your boat from Genoa (Italy) to Nice (France) is not a problem, but cruising from one island in Indonesia to another may not be so simple. China as far as we know still doesn’t have a box to tick on the Boat Registration Form that says ‘private yacht’. Try sailing into a Vietnamese port unannounced and you may well be in for some unpleasant regulatory surprises. And so on.

Secondly, Asia does not yet have the infrastructure to support the marina-hopping activities of chartered boats or, indeed, any increase in the overall fleet of smaller pleasure boats. Hong Kong is ‘full’, and Singapore is pretty much that way too. With a few notable exceptions, Chinese marinas tend to be more of a lifestyle marketing hook for property developments than a place to moor and maintain an expensive floating asset, although they’ll do fine for boat owners more interested in parking than cruising. And while we are in China, so to speak, don’t forget the killer 43% import duty on foreign-built boats.

Lastly, Asia is big. It’s only 220nm from the Costa Smeralda to Capri, but it is more than 700nm from Singapore to the Mergui Archipelago, and 2,000nm from Jakarta to Raja Ampat - in other words, a long way between victualling stops. No good at all for those who like to see and been seen, but very good indeed for the more adventurous souls who prefer a bit of exploration and seclusion. For Captains and operators this is a much tougher exercise in logistics than simply moving a boat load of charter guests from Anguilla to Antigua (95nm).

The other item that came out of the Conference and again talking to Yacht Show exhibitors is that the nascent boating hubs of Asia are only just starting to get a voice. Marine Industry Associations in the regions are but fledglings, and they need to strengthen their voices and increase communication with respective governments. No dialogue means no development of infrastructure, no development of useful regulations and so on. An industry which has the potential to infuse considerable sums of tourist, service, engineering and sales dollars into the region needs to shout louder.

Singapore Yacht Show 2014. In the middle of the labyrinth. -  Guy Nowell ©   Click Here to view large photo



So much for making small talk at the Conference and the Yacht Show. A liberal interpretation of the function of a boat or yacht show will allow that whilst sales are the ultimate function of the event, a meeting of minds and some cross-fertilisation of ideas among industry professionals is important too. So that’s all good.

Managing Director of Singapore Yacht Events, Andy Treadwell, is inclined towards liberality. 'Once upon a time a boat show was just a platform, a venue, as provided by the location owner. A bit like providing a pontoon berth and saying, ‘There you go,’ without switching on the electrical supply, or the water, or the comms connections. There are still plenty of shows that adhere to that model.' Treadwell believes that a quality event today needs to go a good deal further. 'Now a boat show is – additionally – about facilitating sales. A boat show is a marketing business for the yachting industry, not just a platform provider.' And that’s what they are trying to do at the Singapore Yacht Show. It means working with the builders, the dealers, the brokers and suppliers, and above all it means helping to bring in to the show the clientele. 'There are plenty of people in Asia,' says Treadwell, 'with the sort of disposable wealth that goes with luxury yachting. They just haven’t discovered boats yet, and I see it as our job to open their eyes to the possibilities of boating as a leisure activity, and then introduce them to the people with the hardware… the builders and so on. We are not after attracting numbers for the sake of numbers. We want quality, boating, numbers coming to the show. Achieving that is a marketing operation in its own right.'

Ah, numbers again. Numbers are notoriously hard to pin down at an event like a yacht show, but they are valuable as a marketing tool and are, therefore, desirable. At the SYS, and even with pre-registration and registration systems in place, RFID bracelets for those logged in, and scans to record everyone entering a marquee hall or going down onto the pontoons, numbers are hard to come by. Treadwell has no illusions about the perfection (or otherwise) of the counting system. 'What we do know is that we had a minimum of 14,000 visitors, exhibitors and media entering the show over four days. One visitor going into the exhibition halls and then going down to the in-water exhibits is still just one visitor.'

Surely, 14,000 people brought into proximity with boats over four days is a good thing, right? With the probable exception of the China (Shanghai) International Boat Show which – last time we visited – was more of a trade show than a consumer event, Singapore Yacht Show feels to have established itself as the premier boating event in Asia. We are looking forward to next year already, and to meeting some new and interesting players in the industry. We are sure that we will learn something from them, and if we can help them with some local knowledge, all well and good.

Let the dialogue continue. Singapore Yacht Show 2015 will be held 23-26 April at ONE?15 Marina, Sentosa Cove. See www.singaporeyachtshow.com

Singapore Yacht Show 2014. -  Guy Nowell ©   Click Here to view large photo


by Guy Nowell, Sail-World Asia


  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=121316

11:49 PM Sun 20 Apr 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News

The HPYD conference is jointly organised by The Royal Institution of Naval Architects (NZ) and The University of Auckland and will be held at the Marine Event Centre in Auckland to coincide with the Volvo Ocean Race stopover. It attracts some of the world’s most preeminent yacht designers and is recognised as one of the top three conferences in this area internationally. ... [more]  

RYA Suzuki Dinghy Show 2015 brought to you by the RYA, is the only place to be this weekend (28 February-01 March) whether you’ve never set foot in a dinghy or you’re a seasoned pro. ... [more]  

Feb 26, 2015: The AUD jumped towards 0.7900, while the KIWI traded 0.7530, looking at the release of Trade data today. Exports and Imports are expected to be lower reflecting the economic environment, although the balance is expected to be static. Central Banks continue to drive market direction while economic data remains a symptom. ... [more]  

Clamcleats Limited will be at the RYA Suzuki Dinghy Show over the weekend of 28 February – 01 March at Alexandra Palace, London. As part of their 50th anniversary celebrations, they have a competition to win one of three Topper Taz dinghies! ... [more]  

Following negotiations with Shumway Marine and the full support of the designer Bruce Kirby, the existing moulds and templates have now been purchased by Rondar Raceboats Ltd. ... [more]  

2015 Miami International Boat Show – StormFender LLC is excited to announce that its StormFenderTM dock-mounted fender system earned a coveted Innovation Award in the 'Docking & Fendering Equipment' category. These prestigious accolades are presented annually by the National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI). ... [more]  

Hamilton Island Audi Race Week 2015 – Have you booked your accommodation? It is always good to book early to secure the best properties as these book out first. ... [more]  

A collaboration agreement with Alex Thomson Racing has been signed today with Haydale Graphene Industries plc. The Technical Team at ATR will implement their graphene based products and technology in their latest Research and Development programme. ... [more]  

Sydney Trailer Boat Show – With origins going back to the early sixties at Silverwater Park, the Show has been heralded as one of Sydney’s oldest Boat Shows and has evolved to bring visitors a greater line up of trailer boating, a segment that remains the leading and most popular boating type for Australians ... [more]  

Garmin’s new GPSMAP 7400xsvseries of premiummulti-function displays (MFD) combines powerful performance with a renowned interface to deliver a range of class-leading features in a fully-networkable, simple-to-use package. ... [more]  

Feb 25, 2015: Markets switched focus overnight as the spotlight turned to interest rates away from the fears of a Greek default. EU Finance Ministers accepted conditions from Greece to extend the bailout packages. This confirms obligations that already existed but allowed some semantic concessions to to appease voters. ... [more]  

Airbnb may a popular 'peer-to-peer' lodging site on the web, but if you want to rent a boat in your local area or away, you’ve got options, too. Boatbound.com, Boatsetter.com and Cruzin.com are just a few of the new crop of online websites offering a chance to rent a boat for the day or weekend. ... [more]  

XCAT World Series – It’s official. That’s after the final host agreement was signed by HE Dr Saif Al Ketbi (President of the WPPA) and the honourable Mayor of the City of Gold Coast, Tom Tate, in Dubai today in Fujairah this weekend. ... [more]  

Feb 24, 2015: The week opened with the Greek debt scenario hanging over markets. The Greeks must come up with a plan to re-negotiate their debt bailout by today and thus far, have not looked like doing this, failing to gain support. ... [more]  

Marine15 International Conference and Trade Exhibition – A growing list of pre and post events is being staged, 3 – 5 May on the Gold Coast. According to marine15 Organising Committee Chairman Jeff d’Albora there are now nine pre and post marine15 events that will add additional value for delegates. ... [more]  

Intel Marine Expo - Havana Houseboats has confirmed the world premiere of its sophisticated new 45ft ‘Ultimate Entertainer’ at the 2015 Gold Coast International Marine Expo (21-24 May 2015). ... [more]  

Nickys Canvasworks and Sail Clinic, based in Brighton Marina, are the first Elvstrøm UK Authorised Dealer to be announced as part of an on-going expansion programme by Elvstrøm Sails UK. ... [more]  

The 130-page history, illustrated by almost as many photos, the majority in colour, tells the story of how an 'Orange Crate' from the creeks of Florida came to become the junior dinghy used in over 120 countries and the first boat of over 80% of Olympic boat skippers. ... [more]  

The Sydney Sailboat Expo is proud to support the Andrew Simpson Sailing Foundation. The Andrew Simpson Sailing Foundation is a foundation whose ideals and research the Sydney Sailboat Expo Team strongly believe in. We are pleased to be able to support the Foundation in Australia and look forward to their involvement in the Australian sailing community as well as the world wide sailing community. ... [more]  

One of the Gold Coast’s biggest employers has cut more than 45 staff as it experiences one of its worst-ever business slowdowns. ... [more]  

Making its world debut at the Cannes Yachting Festival in 2014, the Beneteau Oceanis 35 is already making its mark in Australia, with a second place in its division on its first outing at the Festival of Sails, Geelong, Victoria in January. ... [more]  

Fusion®, the worldwide leader in marine entertainment, announced recently the expansion of its award-winning line of marine audio entertainment systems with the release of the new Fusion Signature Series speakers. Created by the finest design and engineering minds in the industry with an unwavering vision of producing exceptional audio systems for those seeking a superior listening experience ... [more]  

The name is synonymous with fun: Hobie is the world leader in water sports, from cats to stand-up paddle boards, kayaks, clothing and more. And in 2015, Hobie is back at Sanctuary Cove International Boat Show. ... [more]  

RYA Suzuki Dinghy Show 2015 – British Sailing Team manager Stephen Park and Laser star Nick Thompson will be among the expert speakers from 28 February to 1 March. ... [more]  

2015 RYA Suzuki Dinghy Show – Visitors will be given an exclusive insight into the high-tec world of BAR which was conceived in 2011 by four-time Olympic gold Medallist and 34th America’s Cup campaign Sir Ben Ainslie to develop and lead a British Challenger capable of winning the prestigious trophy. ... [more]  

The RYA Suzuki Dinghy Show 2015 – More than 170 exhibitors will be filling the halls of Alexandra Palace, London over the weekend of 28 February -01 March for the only show in the world dedicated to all things dinghy, in association with Yachts & Yachting. ... [more]  

Feb 20, 2015: The AUD dipped to 0.7780, while the NZD struggles to hold 0.7500, despite pushing higher in domestic trade. Markets remain focused on Europe and the EU Finance Ministers meeting with caveats over the war in the Ukraine. The NZD Currently trades 0.6600 and 0.4865 against the EUR and GBP. ... [more]  

Feb 19, 2015: Greek debt re-negotiations dominated markets, again overnight, with a request for an extension of 6 months. Greek 3 year bond yields moved up to 18.62%, while emergency cash was needed from Banks, as outflows continued. ... [more]  

High seas weather warning for Metarea 10 issued by the Australian Bureau of Meteorology Tropical Cyclone Warning Centre Brisbane at 0907 UTC 19 February 2015. Hurricane force wind warning for North Eastern Area. ... [more]  

The 35th St. Maarten Heineken Regatta is gearing up for another successful event and the Regatta office is proud to announce that all sponsors from last year continue their support of the largest sailing event in the Caribbean. ... [more]  

For the 2015 Gold Coast International Marine Expo (21-24 May 2015) a stunning showcase of the world’s latest and greatest power and sail multihulls ranging from 55 to 65 feet has just been confirmed. ... [more]  

Visitors to the inaugural Australian 4x4 and Marine Expo at Manly Boat Harbour on March 6-8 will have a rare opportunity to view up close, two incredible international competitors. ... [more]  

Pacific Sky Power is launching the Kite Controller, a redesigned reel-bar with a compression winch that maintains equal line lengths throughout the launch and retrieval. For kayaks and canoes, this system enables sailing with a kite. ... [more]  

Fusion® unveils 750 and 650 series marine entertainment systems
Collinson FX Market Commentary: Feb 17 - Kiwi benefits from big margin
Collinson FX Market Commentary: Feb 18 - Kiwi benefits from big margin
RYA Suzuki Dinghy Show is full of activities to entertain whole family
Australian Master Marine conduct sea class trials on new boats
RYA Dinghy Show - Laserperformance to exhibit iconic boats
Discover Nautor's Swan history, features and behind-the-scene stories
RYA Suzuki Dinghy Show 2015 - Graduates to unveil a brand new boat
Gold Coast Marine Expo - Fishing expert puts latest lures to work
A critical time for Olympic and Paralympic sailing *Feature
Abalone, urchins and periwinkles taken at Portarlington
Collinson FX Market Commentary: Feb 14 - The Fat get fatter
Alex Thomson walks to the top, now in PR battle
The RYA Suzuki Dinghy Show - What's on from the RYA
Collinson FX Market Commentary: Feb 13 - Surge is the word in Europe
Standards Australia committee issues lifejacket safety standards
Gold Coast Marine Expo - Quinnie's tough new tinnies set to premiere
Collinson FX Market Commentary: Feb 12 - Greek train-wreck dominates
RYA Suzuki Dinghy Show - National 18 to be launched to public
RC44 Class Association announces new partnership
Sanctuary Cove International Boat Show to be a bumper event   
Whitsundays proposed as superyacht destination for Australia   
Club Marine appoints Chief Operating Officer   
Collinson FX Market Commentary: Feb 11 - Greeks won't discard bail-out   
Gold Coast International Marine Expo - Free lessons on offer for kids   
Sanctuary Cove International Boat Show - New sales manager appointed   
International Paralympic Committee announce new committee appointments   
Collinson FX Market Commentary: Feb 10 - Greeks reverse austerity   
Sydney Harbour Regatta - Major sponsor announced   
Getting your gear (wheel) on   
Collinson FX Market Commentary: Feb 7 - Greek negotiations jitter   
Updated disposal options for unwanted beacons   
Newport Charter Yacht Show - Charter a yacht in New England   
Victorian Government expanding estuary perch stock   
Volvo Ocean Race - The Race within the Race *Feature   
Collinson FX Market Commentary: Feb 6 - Surging forward   
Sanctuary Cove Boat Show - Impression 40 to debut   
VesselVanguard launches powerful new App for iPad   
Sandringham Yacht Club seeks Boating Manager   
Marinas can learn from airline industry   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
  







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT