Sharp shooter has SCIBS in his sights

Dean West - working with SCIBS in 2014
Exhibitors and visitors to the 2014 Sanctuary Cove International Boat Show can look forward to a creative new perspective from every vantage point, still, film, aerial and virtual, through the lens of talented photographer, Dean West.

Described as 'one of the world’s best emerging photographers' (After Capture Magazine) and among the 100 top emerging photographers in Saatchi & Saatchi’s 2008, collection, Dean is highly awarded and in demand internationally.
Known for the 'hyper-realism' of his images, Dean is looking forward to returning to Australia with his gig at SCIBS, capturing the colour, atmosphere, range of yachts and diversity of the people who make it a world-class event.

'I’m excited to see the buzz of the show and the grandeur of the yachts. I’m hoping to capture the spirit of the boating experience through surreal imagery.'

Dean was born in Gunnedah and cultivated his love of photography in his superbly equipped high school darkroom, honing his skills at the Queensland College of Art, Griffith University in Brisbane. He graduated in 2007 with a Bachelor of Photography with majors in visual culture and advertising then formed the partnership, Berg+West, which won nationwide acclaim as a high-end photography and post-production studio working with high-profile national and international clients.

After a stint in Canada, Dean now calls New York home, drawn to the Big Apple’s profusion of commercial opportunities, appetite for the avant garde and reputation as a creative powerhouse.

'New York is the centre of the world when it comes to the arts,' explains Dean. 'Every day there’s an event, show, exhibition that you do not want to miss. I find this incredibly stimulating as an artist. My commercial agency, Cake Factory is based here as well so it made sense that this is where I settled down.'

Dean’s work spans the gamut of subjects and has been featured in top photography magazines, art galleries, private collection and advertising and editorial campaigns.

One of his career highlights was his first exhibition, 'In Pieces' which took place in the epicentre of cool, Soho.
In 2010, he won first place in the international competition, the IV International Laguna Arte Prize for his piece 'Fabricate One'. Dean was praised for his 'conceptual, stylized photography . . . bordering on the surreal, with layers of complexity'.

At this year’s SCIBS, Dean will work with organisers to a dual brief of documenting the tangible products, people and place hosting the show, as well as capturing the essence of the quintessentially Queensland lifestyle and the vibe of this unique celebration of boating.

'Dean will be an asset to the boat show and exhibitors,' says Johan Hasser, Head of Events, Mulpha Sanctuary Cove. 'I have worked with Dean on a number of campaigns and he always adds a mercurial touch to a project. He has a way of shooting not just the scene, but the sensory elements that contribute to the experience.

'We will be adding his images to our website during and after the show to convey what makes SCIBS unique. His images will bring a new dimension to our coverage and enhance our branding and promotion for 2015.'

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Sponsored by Club Marine and Maserati Euromarque Brisbane, SCIBS 2014 will run from May 22 to 25.

The 2014 Boat Show will showcase a wide variety of international boating brands, products and technologies on display alongside the superb backdrop of the award-winning Sanctuary Cove marina and The Marine Village.

Offering something for the whole family, SCIBS will also feature a full program of live entertainment, cooking demonstrations and seminars as well as a kids zone and Women on Water program throughout the four-day event.

Tickets are on sale now at and through Ticketmaster. Adult day passes start at $20, with concession passes available for seniors and students. Children under 18 are free. Visit for more information.

In 2014, SCIBS has teamed up with Translink to provide free train travel for all pre-paid ticket holders for travel to and from the show between May 22 and 25.

Visitors to SCIBS are entitled to free train travel on all regular Queensland Rail City Network trains when they display a pre-purchased ticket to the event, along with accessing the free ‘Park ‘n’ Ride’ services from Helensvale.

For more information on this year’s SCIBS including exhibitor information, holiday packages and entertainment line up, visit