MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : Robots don't wear deckshoes
Robots don't wear deckshoes


'Robots don’t wear deckshoes'   

Online audiences are huge and advertisers are following the traffic but its not all sweetness and light.

Are your internet advertising click thrus all coming from humans?

There are large numbers of 'bots' roaming the web that click on ads, these days, according to internet experts more than 2/3rds of the click thru's on ads, on many websites are not real at all.


Veteran Web consultant Michael Martinez says 'Robots can click on ads. Crawlers have been fetching JavaScript files at least as far back as 2004, possibly earlier. I first documented a crawler fetching JavaScript from one of my servers in 2004. '

In the well-respected Business Insider publication, reporter Charlie Minato tells of a company who discovered 80% of their paid click thrus were coming from bots’

These bots mimic human activity, only faster and they never sleep, or go to work or eat dinner. They often click on all the ads in an add deck in the space of a few minutes (unlike a human) and will then follow that link back to your site.

But unfortunately those robots don’t wear boat shoes, or wet weather gear, own boats or buy sails, but they do generate ever increase amounts of revenue for Pay per Click advertising, or give display advertisers a very false sense of the value of the Banner advertising revenue they are paying for.

Ray Jenkins the COO of UK advertising agency Affectv writing on The Wall UK talks about the massive problems of bots inflating click thru rates

'Firstly advertisers optimising towards single metrics like click-through rate (CTR %), will likely push agency and inventory suppliers/aggregators to gravitate towards placements dominated by click fraud and bots.

'Secondly, they should be challenging all their suppliers, on the processes and technologies they utilise to identify and reduce fraud. They should ask questions about what their agencies are doing to detect and reduce fraud.'

The largest sailing website in the world is Sail-World.com and today Publisher Rob Kothe commented

'Serious marine industry website like Sail-World.com take every possible step to block 'bots' from the advertising directories so that click thru's are real, sadly it seems many sites don't.

'And it’s pretty easy to tell it takes less than a minute for to check if the root directory on a site has the most basic blocking commands.

'It’s only the first part of the defences of a website but if that is not being done, analysts tell us it seems to be a pretty good indicator that the site owners are not discouraging robot click thrus. '

Lots of sites claiming high click thru rates show no evidence of the robot blocking commands, in the standard place they have to be.

So you commonly see comparison's with wildly different click thru rates, you might ask if the sites with the highest click thru rates how they block 'bots', if you get an answer like 'huh? Or, evasion or abuse, then you know the answer, then you can reasonably sure that in 2014 humans will represent about 1/3rd of the numbers, of the click thrus you see via Google Analytics or similar programs.


http://www.seo-theory.com/2013/04/18/can-robots-click-on-ads/

http://www.businessinsider.com/facebook-accused-of-click-fraud-by-advertiser-2012-7

http://wallblog.co.uk/2013/12/09/enough-scaremongering-lets-deal-with-ad-fraud/


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=119070

5:30 PM Tue 4 Feb 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News













































Volvo Ocean Race CEO Knut Frostad talks Time and Money (Part II) *Feature by Rob Kothe and the Sail-World team,
















Yamaha inspires students to succeed by Yamaha Motor Australia,






Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature
Collinson FX Market Commentary: August 19 2014 - ANZAC gap widens
Buy a slice of Solar Sailor history *Feature
Swan celebrates sales success *Feature
AIMEX expands to include a commercial marine division
4x4 Outdoors Show and Fishing and Boating Expo on the horizon
Collinson FX Market Commentary: August 16 2014 - Mixed message at end
Stealth i14 out of China
Brisbane Boat Show 2014 - New boat engines set to rev up interest
Collinson FX Market Commentary: August 15 2014 - AUS consolidation
National 4x4 Outdoors Show and Fishing and Boating Expo - 4WD heaven
Yanmar selected for big torque at low revs
Sydney Boat Show display winners recognised *Feature
Superyacht Australia sees resurgence for yacht building in Australia
Collinson FX Market Commentary: August 14 2014 - Aussie confidence up
China Yachting Conference lines up the speakers
Design Award METS now open for entries
Collinson FX Market Commentary: August 13 2014 - Aussie drifts
Volvo Team Vestas Wind skipper Nico says: 'We can win' - Part II *Feature
Volvo Ocean Race Team Vestas Wind skipper - One Design is key *Feature
2014 National 4x4 Outdoors Show: Popularity of caravanning and camping   
2015 Sydney Inte'l Boat Show - Boating Industry commences planning   
Volvo Ocean Race - Danish entry confirmed as Team Vestas Wind   
Collinson FX Market Commentary: August 12 2014 - NZ Credit Card dead   
Pacific Boating membership offers hassle-free boating *Feature   
Marine15 expands trade, networking and B2B opportunities *Feature   
2014 Auckland on the Water Boatshow - Huge prize packs up for grabs   
Fire causes million dollar damage on HMAS Bundaberg   
4X4 Outdoors Show and Fishing and Boating Expo wows water lovers   
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt   
Collinson FX Market Commentary: August 9 2014 - RBA confirms low rates   
2014 Audi Hamilton Island Race Week: Last minute accommodation options   
Sydney Int'l Boat Show - Stellar results for Multihull Solutions   
Collinson FX Market Commentary: August 8 2014 - Oz jobless jumps   
NSW Environment Minister awards 'Fish Friendly' Marina Accreditations   
PSP Southampton Boat Show - Don't miss the most exciting show ever   
Doyle Sailmakers delivers sails to 60m Perini Navi Sloop Perseus 3   
METS - New look and feel for SuperYacht Pavilion   
Aurora to ship Riviera’s World Premiere to Fort Lauderdale   
Collinson FX Market Commentary: August 7 2014 - NZ UnEmployment drops   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS MBW
LocalAds   DE  ES  FR  IT