MarineBusiness-World.com
 
 
News Home Australian Cruising FishingBoating Sail-World Australia Photo Gallery
Sail-World.com : NBC agreement and Paralympic broadcast deals top IPC's Top 50 Moments
NBC agreement and Paralympic broadcast deals top IPC's Top 50 Moments


The Paralympic Movement is on the brink of gaining a large increase of exposure worldwide in the near future thanks to a handful of Paralympic Games broadcast deals announced in 2013.

These deals, highlighted by the major NBC announcement in the US, along with Channel 4 in Great Britain, EBU in European territories and a contingent of Canadian broadcast partners, are expected to have such a significant long-term impact on the Movement that that International Paralympic Committee (IPC) has placed them at number one in its Top 50 Moments of 2013.

After showing minimal coverage of the London 2012 Paralympic Games, NBC Olympics and the United States Olympic Committee have partnered to acquire the US media rights to the next two Paralympic Games. The Sochi 2014 and Rio 2016 Paralympics will receive an unprecedented 116 combined hours of coverage in the US.

'I think we were all very moved by London 2012, and by our experiences with Paralympians,' Zenkel said. 'I think what resonated so much about the Paralympics the last time around and in past Games is that the stories of these athletes are so inspirational, that we as storytellers wanted to be the ones to tell those stories in this country.'

NBC and NBC Sports Network (NBCSN) will combine to air 50 hours of television coverage from Sochi 2014, which will showcase 650 athletes from 45 countries from 7-16 March.

In September 2016, NBC and NBCSN will show 66 hours of coverage from the Paralympic Games in Rio - an increase of 60.5 hours from the coverage of London 2012. The 2016 Games are set to be the biggest yet, with more than 4,300 athletes competing in 22 sports, and they aim to build on the success of London 2012, a Games broadcast to a global cumulated audience of 3.8 billion in 115 countries.

'I feel that having our events on TV and live online will expand our sport greatly,' said American world champion swimmer Courtney Jordan. 'Once people get a chance to see it on TV, they'll be curious and they'll watch. People with disabilities around the country and the world will know they can be athletes. It will change lives.'

Zenkel said NBC will focus on the competition at its core but will share the athletes' back stories to bring the audience closer to the Paralympians as individuals.

'It's an event that inspires an audience around human potential,' Zenkel said. 'The Paralympics are so powerful because of the incredible stories, and the Paralympics are able to gather a massive audience of men and women across demographics because they're much more than a sports event.'

In addition to the comprehensive television plan on NBC and NBC Sports Network, which will include 10 consecutive days of coverage of the Games, the USOC will provide live online coverage of all competition events and Opening and Closing Ceremonies.

'NBC Olympics' commitment to airing the Sochi 2014 and Rio 2016 Paralympic Games marks a significant turning point for the Paralympic Movement in the United States,' said USOC Chief Executive Officer Scott Blackmun.

'Americans have always been interested in the inspiring stories of our Paralympians. With the Paralympic Games on television, Americans will be able to experience the thrill of sport, which is what the Paralympic Movement is about. The Paralympic Games are not about disability. The Paralympic Games are about athletes competing to be the best in the world.'

Following London 2012, Channel 4 took little time to express their interest in continuing their coverage of the Paralympic Games in Great Britain.

In February, Channel 4 secured an innovative two-Games bundle from the IPC, obtaining the television rights for both the Sochi 2014 and Rio 2016 Paralympics after a highly competitive tender process.

Channel 4 will broadcast more than 45 hours from Sochi 2014 and 500 hours from Rio 2016, and in the lead-up to the latter the broadcaster will also cover major international para-sport events. In 2013, they already showcased July's IPC Athletics World Championships and August's IPC Swimming World Championships.

Channel 4's coverage of London 2012 broke UK viewing records for Paralympic sport, reaching 69 per cent of the population. The broadcaster has also committed to continuing their award-winning marketing campaigns and to serving as an International Ambassador for Paralympic Media who can offer a consultancy service to broadcasters of Paralympic sport in developing countries.

Also in February, EBU, Eurovision and the IPC announced a multi-service partnership covering the media rights on all platforms for Sochi 2014 and Rio 2016. The EBU will exploit the media rights for all EBU territories, excluding Russia for Sochi 2014 and Great Britain for both Games.

Twenty-seven EBU members have already committed to showing the Rio 2016 Paralympics - an unprecedented number so far in advance of any Games.

In addition, Eurovision, operated by the EBU, will provide the IPC with extra services, such as production, distribution and onsite activities, to enhance the coverage of IPC Championships and Test Events, making the EBU a committed partner in furthering the Movement.

Finally, in November, with 100 days to go until Sochi 2014, the Canadian Paralympic Committee unveiled unprecedented media plans for the most comprehensive coverage ever offered in Canada for a Paralympic Games.

Through a pioneering new broadcast model, the CPC has secured the Canadian broadcast rights to Sochi 2014 and Rio 2014 and will lead broadcast consortium partners in creating coverage across five platforms: CBC/Radio-Canada, Sportsnet, Accessible Media Inc. and Yahoo Canada Sports.

More than 65 hours of broadcast and up to 350 hours of digital streaming will connect Canadian fans to the Sochi 2014 Paralympics next March.

IPC website


by IPC

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=118063

6:50 PM Tue 31 Dec 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News



Sisters doing it for themselves at Sanctuary Cove Int'l Boat Show by Sanctuary Cove International Boat Show,






















Running on Pure Adrenalin by Sanctuary Cove International Boat Show,


Singapore Yacht Show – it’s a wrap. by Guy Nowell, Sail-World Asia, Hong Kong






Pontoon Boats are a hit with families and entertainers by Sanctuary Cove International Boat Show,




HUD Vision: An interview with Afterguard Marine’s Alex Moret *Feature by David Schmidt, Sail-World USA Editor, Seattle






















Glacier Bay returns to Australia, re-launching at SCIBS by Sanctuary Cove International Boat Show,








Ports Minister launches boat ramp fix
Australia made its presence felt at the Singapore Yacht Show
Beneteau Spirit on show in Queensland
Gavin Le Sueur to talk on multihull seamanship in Melbourne this May
Collinson FX Market Commentary: April 12, 2014 - ANZAC pushed back
Abell Point Yacht Club welcomes revival
Singapore Yacht Show 2014. Boats to make your eyes pop.
Arvor Sportsfish - Where fishing begins.
Keeping it clean: How microscopic barriers could rescue the Reef
Marine15 first keynote speaker announced
Power to the people at Sanctuary Cove International Boat Show
SCIBS VIP lounge back bigger and better in 2014
Gold Anchor accreditation for two Australian marinas
Collinson FX Market Commentary: April 11, 2014 - Up and down, again
Singapore Yacht Show 2014. And another thing…
RPAYC Fleet of six ‘Force 24’ keel boats up for sale
Singapore’s Grand Banks Yachts to acquire Aus. boat builder Palm Beach
Singapore Yacht Show 2014. Probably The Biggest Boat Show in Asia.
Collinson FX Market Commentary: April 10, 2014 - Equity markets surge
RYA to examine navigational risk assessment for Navitus Bay Wind Park
Musto Australia - Annual warehouse sale   
Success for family-friendly Brisbane Tinnie & Tackle Show   
Collinson FX Market Commentary: April 9, 2014 - US loses faith   
Cyclone Ita predicted to reach Category 4 off Far North Queensland   
Collinson FX Market Commentary: April 8, 2014 - Equities Alarm bells   
America's Cup runneth over for New Zealand's economy *Feature   
Opportunities abound for yacht industry in Southeast Asia   
Mercury’s new Verado 200hp Pro FourStroke – delivering even more   
Stars emerge for Sydney International Boat Show *Feature   
Better ocean maps would assist search and fisheries   
Queensland Marine Industry Leadership Changes   
Living ship-shape on the 1.4km $10bn floating city   
Hop online to get your fishing permit this Easter   
Greg Norman announces global investor campaign for Great Keppel Island   
Royal Ocean Racing Club and Royal Corinthian Yacht Club, Cowes to join   
Collinson FX Market Commentary: April 4, 2014: AUD and KIWI surge   
Luxury Yacht Share Asia (LYSA) introduces fractional ownership to Asia   
VRFish works with fishers on Corio Bay conflict   
Spring Boat and Cottage Show to take place at the Port of Orillia   
ISAF Sailing World Cup – No time to lose says new ISAF Appointee   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
X6XL NEW MBW