You know that boaters have moved online, so your promotional budget has to follow
Major yachting and power boating companies are reporting up to 85% of walk in the door clientele have done significant online research and that process continues to accelerate with phones and tablets, so you need to make sure that the large majority of your advertising expenditure is allocated to online media.
Who to spend it with? Start by talking to the largest online marine industry network in the world, with a very heavy weighting amongst consumers and an ability to target market sectors by Australian states.
Larger smart phone resolution and screen sizes have dramatically increased mobile internet connectivity -
With three million marine industry visitors in 2013, Australia’s TetraMedia operates the largest marine news network in the world.
Reaching readers in 85 languages world-wide, its consumer and industry audiences keep growing, up 42% so far this year with its global advertisers expecting to reach four million marine consumers via this network in 2014.
Sail-World.com started in Australia and now the vast majority of Australian sailing traffic. It has a global footprint with sites and staff in in the USA, Canada, the UK, with market leading sites in Europe, Asia, New Zealand and Australian sites.
This month Sail-World, across its racing and cruising sites in the Asia Pacific alone will have 300,000 visitors.
Our publication stable covers all sectors of the marine market.
Alexa Rankings for Sail-World, the highest ranking sailing news site in the world. -
Marine Business-World is already the most widely read Marine Trade publication in the Asia Pacific and has a significant North American and now rapidly growing European audience. It has more than 15,000 newsletter subscribers and will have 30,000 visitors this month.
Powerboat-World.com has attracted a strong audience across Australia, New Zealand and Asia into the Middle-East. It has 23,000 newsletter subscribers and will attract 40,000 visitors this month with FishingBoating-World receiving 26,000 visitors and growing rapidly.
All in all, the TetraMedia group can deliver huge world-wide and regional audiences yet it can be much targeted also, allowing say NSW based businesses, State distributors etc. to advertise just there.
Advertising rates now range from $150 per month upwards.
Coming to grips with a digital world -
With 15 years of internet experience we can make your transition to online advertising easier.
If you are a potential advertiser and want to understand how Sail-World or any other of our marine sites can work for your company, website or product, then drop a line to me, Brendan Maxwell at email@example.com
or call me on 02 80061873.
Or our MarineBusiness-World editor Jeni Bone at firstname.lastname@example.org
or call Jeni on 0412230002
If you want to contact Rob Kothe, our Publisher directly email: email@example.com
or call 0418441359