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Sail-World.com : Marine audiences online, so what to do about your budget?
Marine audiences online, so what to do about your budget?

'Larger smart phone resolution and screen sizes have dramatically increased mobile internet connectivity'       Click Here to view large photo

You know that boaters have moved online, so your promotional budget has to follow.

Major yachting and power boating companies are reporting up to 85% of walk in the door clientele have done significant online research and that process continues to accelerate with phones and tablets, so you need to make sure that the large majority of your advertising expenditure is allocated to online media.

Who to spend it with? Start by talking to the largest online marine industry network in the world, with a very heavy weighting amongst consumers and an ability to target market sectors by Australian states.

Larger smart phone resolution and screen sizes have dramatically increased mobile internet connectivity -    


With three million marine industry visitors in 2013, Australia’s TetraMedia operates the largest marine news network in the world.

Sail-World-Multi-Language -  Anna Parker  

Reaching readers in 85 languages world-wide, its consumer and industry audiences keep growing, up 42% so far this year with its global advertisers expecting to reach four million marine consumers via this network in 2014.

Sail-World.com started in Australia and now the vast majority of Australian sailing traffic. It has a global footprint with sites and staff in in the USA, Canada, the UK, with market leading sites in Europe, Asia, New Zealand and Australian sites.

This month Sail-World, across its racing and cruising sites in the Asia Pacific alone will have 300,000 visitors.

Our publication stable covers all sectors of the marine market.

Alexa Rankings for Sail-World, the highest ranking sailing news site in the world. -    
Marine Business-World is already the most widely read Marine Trade publication in the Asia Pacific and has a significant North American and now rapidly growing European audience. It has more than 15,000 newsletter subscribers and will have 30,000 visitors this month.

Powerboat-World.com has attracted a strong audience across Australia, New Zealand and Asia into the Middle-East. It has 23,000 newsletter subscribers and will attract 40,000 visitors this month with FishingBoating-World receiving 26,000 visitors and growing rapidly.

All in all, the TetraMedia group can deliver huge world-wide and regional audiences yet it can be much targeted also, allowing say NSW based businesses, State distributors etc. to advertise just there.

Advertising rates now range from $150 per month upwards.

Coming to grips with a digital world -    


With 15 years of internet experience we can make your transition to online advertising easier.

If you are a potential advertiser and want to understand how Sail-World or any other of our marine sites can work for your company, website or product, then drop a line to me, Brendan Maxwell at advertising@tetra-media.com or call me on 02 80061873.

Or our MarineBusiness-World editor Jeni Bone at editor@marinebusiness-world.com or call Jeni on 0412230002

If you want to contact Rob Kothe, our Publisher directly email: media@tetra-media.com or call 0418441359


by Brendan Maxwell


  

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10:34 AM Thu 12 Jun 2014GMT


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Marine Business News

A trio of key speakers will address a global audience to demonstrate how inspiration and innovation can increase participation and generate business success. Olympic Gold Medallist Iain Percy OBE will welcome delegates from around the world to the International Sailing Summit (ISS) on 17 November 2014. ... [more]  

The Global Marina Institute (GMI) is pleased to announce the awarding of the first Certified Marina Professional (CMP) designation in Asia to Trevor Fong, Head of Marina Management at Keppel Land Hospitality Management (KLHM), and General Manager of the multi-award winning Marina at Keppel Bay (MKB) in Singapore. ... [more]  

Minister for Roads and Freight Duncan Gay was on hand to present the 2014 medals on board the historic tall ship ‘James Craig’ on Sydney Harbour. 'Maritime Medal recipients are those who have enriched our community through their selfless commitment. Maritime Manager Centre General Manager Howard Glenn said. ... [more]  

Buy your tickets online for the Gold Coast International Marine Expo, to be held 17 to 19 October, and you could win a Sirocco 240 alloy RIB with 1.3hp Honda 4-stroke engine, valued at $5,500, thanks to event sponsor Sirocco Marine North. ... [more]  

October 2, 2014: The NZD was attempting to stabilize above 0.7800 with fear dissipating. The interest rate differentials will be far too attractive for investors to resist and with the currency at these levels flows will undermine the RBNZ's campaign to destabilize the NZD. In the auction held overnight milk prices fell yet again as the world try’s to absorb the massive surplus in production. ... [more]  

Green Award is proud to announce that VSTEP Simulation, one of the leading developers of DNV certified maritime simulators in the world has joined Green Award as an incentive provider. From the first of October 2014 onwards, all Green Award certified offices are granted a full year of free premium support when purchasing a VSTEP maritime simulator (product category NAUTIS). ... [more]  

Marine Auctions has just opened an operation in Auckland. First vessel our New Zealand operation will be offering for sale by an Online Auction is 2006 Evolution Yachts Evolution 80 'Crystal Blue'. ... [more]  

In a long expected move which would have major repercussions for the NSW marine industry the NSW Opposition Leader John Robertson announced on Monday that a NSW Labor Government will create a dedicated Sydney Marine Park. If it was established, the Sydney Marine Park would have a mix of sanctuary areas, where recreational fishing is banned, and general use zones. ... [more]  

x ... [more]  

October 1, 2014: The KIWI is the 'special' at the moment, with Wheeler timing the RBNZ intervention well, with Business Confidence collateral damage. Commodity prices have taken a shellacking of late and the RBNZ have taken the opportunity to sell the currency and seize the moment. This has been more than effective, pushing the NZD to new lows, testing 0.7700 ... [more]  

Southern Spars ships the world's tallest masts by Richard Gladwell, Sail-World.com/nz
Leading world sparmaker, Southern Spars, has shipped two spars for a new 85 metre ketch. The superyacht will carry two 93metre masts which will be the world’s tallest rigs on one gigantic yacht. ... [more]  

Get set for the Sportjet by Sirocco Marine
The new Williams Sportjet range is an exhilarating new chapter for Williams Performance Tenders. ... [more]  

2014 Auckland on the Water Boatshow - Increased visitor numbers show strong support for New Zealand’s leading boat show. Feedback for the 16th Auckland On Water Boat Show (AOWBS), which ran from Thursday 25 to Sunday 28 September 2014, has been overwhelmingly positive, with several significant sales made at the show. ... [more]  

TAFE Queensland Gold Coast Marine Training Centre will be open to the public for tours during the 2014 Gold Coast International Marine Expo from October 17 to 19. ... [more]  

The Sail Canada Nominating Committee announces the final list of candidates for the Board of Directors to be elected at the Sail Canada Annual General Meeting on Saturday, October 25, 2014. ... [more]  

Phil Jones the CEO of Yachting Australia has after 17 years resigned. Sail-World interviewed Jones at length. Here is the first of a multipart interview series. Jones started his career in 1983 sailing working for the Royal Yachting Association for about seven years as the windsurfing manager, after previously being the windsurfing coach. ... [more]  

Over 650 marine industry professionals packed into the Industry Breakfast and Awards Ceremony to kick off the 24th Annual International BoatBuilders’ Exhibition and Conference (IBEX) taking place this week at the Tampa Convention Center. ... [more]  

MarineBusiness-World.com is now almost eight years old, that is a long time in Internet terms, when it was started in the TetraMedia group, and there were just four websites, Sail-World Australia, New Zealand and Asia and Sail-World Cruising now there are 31 including Fishing boating-World and Powerboat-World. ... [more]  

September 30, 2014: After starting down on the previous week the NZD took another turn for the worse yesterday. The release of the RBNZ FX transaction figures for August showed the bank had sold NZ$521m in August. This is the largest single month sell off of the NZD since 2007. ... [more]  

A shipyard designated for reconstruction of historic ships in Saint Petersburg is located in Lakhta on the territory of Saint Petersburg Yacht Club in 'Hercules' marina. The first large-scale project, replica of the 54-gun ship of the line 'Poltava' has been under construction since last year. ... [more]  

Minister for Natural Resources, Lands and Water, Kevin Humphries and Minister for Roads and Freight Duncan Gay have announced the successful tender for the dredging of Swansea Channel has been awarded to Neumann Dredging Pty Ltd. ... [more]  

The Auckland On The Water Boat Showis over for another year, having survived Auckland's inclement Spring weather largely unscathed. This Show is essentially a display of the latest in marine technology and products, of which boats are an integral part - obviously. ... [more]  

Have trailer, will travel *Feature by Jeni Bone
All Marine Spares were out in force at last weekend’s Upper Hawkesbury Power Boat Club Spectacular, which drew local and interstate participants and enthusiastic crowds numbering in the several thousand. ... [more]  

September 27, 2014: Commodity currencies continued to remain under extreme pressure, after the mayhem of the previous day, with threatened Central Bank intervention. The KIWI closed the week a shadow of its former self, trading 0.7850, while the AUD fared marginally better on 0.8760. ... [more]  

Pantaenius, the world’s leading specialist yacht insurance company, has been at the forefront of yacht insurance for more than 40 years, earning a reputation for transparency and commitment to customer service that provides round-the-clock international support and reliable, speedy claims settlement. ... [more]  

Auckland On The Water Boat Show: Images from the final day by Richard Gladwell, Sail-World.com/nz
The Auckland International Boat Show concluded today having enjoyed four days of moderately acceptable weather. Attendance figures have not yet been announced however they are expected to be close to or exceed last year's Show. ... [more]  

World-wide the development of marine wind farms will grow. Britain's RYA is taking a proactive stance that can serve as an example for other yachting bodies. If wind farms could be an issue in your waters, its important to follow just what is happening in GBR. Speaking today Stuart Carruthers, RYA Cruising Manager said 'The RYA will now be responding to those of the Panel’s questions that have bee ... [more]  

A new provisional World Record was set on the Viaduct Harbour today with 52 paddlers covering the 100 metre course on the Lancer SUP. There were no incidents in the attempt - which sets a new mark category in the Guinness World Records. ... [more]  

September 26, 2014: Markets tumbled overnight, hit hard by Central Bank activity and Geo-Politics, boosting the safety value of the Dollar. The NZD crashed after threats of intervention by RBNZ Governor Wheeler. He jawboned the currency lower commenting the currency was 'unjustifiable and unsustainable'. He cited recent falls in commodity prices had not been reflected in the KIWI and thus he would ... [more]  

An impressive speakers’ list is developing for the marine15 International Conference and Trade Exhibition 3rd- 5th May 2015 to be held on the Gold Coast. 55 keynote and conference stream sessions are being finalised for the event. ... [more]  

An attempt will be made on Saturday afternoon set set a new Guinness World Record mark for the most people on a Stand Up Paddleboard (SUP) The SUP used for the record attempt will be supplied by leading New Zealand inflatable manufacturer, Lancer Industries, and the SUP uses Lancer's AirDock technology.. ... [more]  

September 25, 2014: Stocks rebounded after a three day run of negatives. It must be remembered that all the bad news is still counterbalanced by Central bank extra mural activity. It was this realization and some good news on the housing front that spurred equities to reverse recent losses. New Home Sales surged 18%! ... [more]  

A 70-foot ocean racing yacht which circumnavigated the globe in the latest edition of the famous Clipper Round the World Yacht Race, representing Scottish Whisky brand Old Pulteney, will be centre stage in front of thousands of visitors at the Scotland Boat Show, 10-12 October, being staged on the Clyde, near Glasgow. ... [more]  

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Bias Boating ceases trading
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Dinghy Sailing Instructor/Coach wanted for Canberra Yacht Club
SA marinas and yacht clubs to open their gates on SA Marina Day
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Iconic dealership celebrates 50 years *Feature   
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Gold Coast International Marine Expo - Stenlake back to defend title   


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