Sail-World.com : Lewmar to launch innovative app ahead of METS
Lewmar to launch innovative app ahead of METS
|
A first for any marine equipment supplier, Lewmar has utilised cutting-edge augmented reality technology to allow its products to be viewed like never before. As visitors walk around stand 11.101 at METS next week, special markers will be located near ten key products.
Using any camera-equipped Android or Apple device, customers will be able to see the products move and function, slice through outer shells to observe internal mechanisms and view product information and specifications all right in front of them in virtual space.
A universal marker, allowing all ten products to be viewed, is also available to download and print from within the app and take-home cards will be available from the METS stand.
Ben Kay, Marketing Manager, commented, 'whilst the app will bring a level of fun and interactivity to our stand unseen before at METS, the real benefit we saw in the technology is the expandability and unlimited possibilities in the way products can be viewed and explained. The app will receive updates in the future as new products come along and we see it becoming an invaluable tool for our sales people out on the road.'
Lewmar website
by Lewmar
Click on the FB Like link to post this story to your FB wall
http://www.marinebusiness-world.com/index.cfm?nid=103648
4:42 PM Fri 9 Nov 2012GMT
Click here for printer friendly version
Click here to send us feedback or comments about this story.
Related News Stories:
MORE STORIES ...
|
|
|
|
Our Advertisers are committed to our sport, please support them!
This site and its contents are © Copyright TetraMedia Pty. Ltd and/or the original author, photographer etc. All Rights Reserved.
Photographs are copyright by law. If you wish to use or buy a photograph you must contact the photographer directly (there is a hyperlink in most cases to their website, or do a Google search.) with your request.
Please do not contact
MarineBusiness-World.com
as we cannot give permission for use of other photographer’s images.
Only if the photographer named on the image is Sail-world.com, Powerboat-world.com, Marinebusiness-world.com or NZBoating-World.com.
Contact us
.
Ph: +61 2 8006 1873 fax: +61 2 8076 0459
or complete our
feedback form
Contact us
.
View our Privacy Policy.
[ Go Home]
[ Banner Advertising Specification]
[Bot Archive ]
Customised news feeds -Marine Industry companies, Clubs and Associations have their own customised version of our news feed on their website.
Look_here_to_see_examples
|
CLD
| | |
