MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : INTERVIEW with Goetz-Ulf Jungmichel: IFBSO and Boot Dusseldorf
INTERVIEW with Goetz-Ulf Jungmichel: IFBSO and Boot Dusseldorf

'Goetz-Ulf Jungmichel, Director boot Düsseldorf'    Boot Dusseldorf    Click Here to view large photo

President of the International Federation of Boat Show Organisers (IFBSO), Goetz-Ulf Jungmichel also holds the role of Director of Boot Düsseldorf. Here, Mr Jungmichel speaks exclusively to MarineBusiness-World.com about the challenges and his current focus both as an event director and at the helm of IFSBO.

boot-Dusseldorf-2014 -  .. ©   Click Here to view large photo

Prior to taking on the role with Boot Düsseldorf, what was your boat show background?

Before I came on board as Director with boot Düsseldorf, I had already gathered several years of experience in the trade fair industry – as an exhibitor and as an organiser. Most recently, I was responsible for a regional exhibition centre in Southwest Germany.

What was your path to the boating/marine industry?

I have been connected to water sports and boats since my childhood. Family vacations were always around water. When the surfing boom hit in the 80s, I was unable to resist and purchased my own gear. Before I took on the task of manning the helm of boot Düsseldorf and steering it into the future, it was a natural part of the process for me to attain the appropriate boatmasters licenses. And that really paid off…

How important are boat shows in Europe for marketing boats and the boating lifestyle? How do they fit in with other forms of marketing?

People are sense-driven. We want to feel, see, hear etc, in order to then form an opinion about something. This is only possible at shows or trade fairs – not on the Internet. And personal contact between people is still the best basis for building trust. This trust becomes the indispensible foundation for successful business between the boatyard and the customer.

In the framework of a marketing mix, a boat show can play a significant role in the sales and marketing of boats. Therefore, a boatyard is well advised to adapt and target all other marketing measures to a fair. Close collaboration between the boatyard and the show organiser is also paramount. When each party knows the other, they can create successful marketplaces together.

BOOT Dusseldorf -  .. .   Click Here to view large photo

What is your focus in your role with IFBSO?

As president of IFBSO, I see it as my duty to develop this organisation into a trusted advisor for the international boating industry and associations. It is us show organisers who support the industry in breaking into and successfully managing new markets. Supply and demand meet each other at shows.

Which regions are keen to establish boat shows?

The global regions South America, India and China are much talked-about markets that are said to have great potential. A closer look, however, reveals several challenges to be faced on the road to success.

Only regions in which supply and demand naturally encounter each other offer true potential for a successful boat show. Artificially created scenarios, on the other hand, are not going to make the cut.

How does IFBSO assist and support them?

We are stronger united. Benchmarks, workshops, experience exchange among each other, and so on, support the individual trade fair organisers within IFBSO in recognizing potential in the various regions and bringing water sports and yachting to them.

What shows do you attend in this role?

As president of IFBSO, I try to attend as many member shows as possible. Of course it’s not possible to visit every event each year. For this reason, I do my best to ensure a good balance of visits in the years of my tenure.

How do event and in turn exhibitors benefit from the resources at IFBSO?

If IFBSO members are 'leading boat shows of the world' and actually lead industries into the worldwide markets, exhibitors can’t find better advisors!

demonstrations at Boot D -  .. ©   Click Here to view large photo

How has Boot Düsseldorf evolved to meet exhibitor and visitor demands?

We can definitely win points with our visitors with our 'Experience 360º Water Sports' programme. The trade fair lives from active infotainment in meanwhile 18 different experience and theme worlds. It is our intention that our visitors leave their trade fair visit with thoughts and inspirations, and that they have fun, as well as the opportunity to experience water sports up close on site. We started with this programme five years ago, and each year new attractions are added.

Regarding the exhibitors, I feel it is very important to always have an open ear for the needs of the customers, and to remain in dialogue with them throughout the year. It is our duty as trade fair organisers to create functional platforms for international business. That is only possible with ongoing information exchange.

The functionality of the platform itself must also be continuously evaluated – new events must be created, new offerings added, informational programmes expanded… In short, we must always offer added value and make it easy for visitors to quickly and intentionally obtain an overview of the market and the suppliers. What counts is a short distance to the desired exhibitor or the desired product.

What are its main achievements in recent years?

The successful development of the 'Experience 360º Water Sports' concept, which has given us access to a much younger audience – something that, by the way, is also being registered with delight by our exhibitors. The expansion of the show for sailboats and sailing yachts in halls 15 to 17. In this arena we have managed to draw the attractive multihull sector to Düsseldorf. And the revival of the big yacht hall, hall 6, which finally after difficult years following the economic and financial crisis is now clearly in an upwind.

How do you keep it fresh every year?

Each year we conduct visitor and exhibitor surveys that provide feedback on our strengths and weaknesses. We also conduct extensive professional market research. What was well received? Where was the organisation weak? What are the topics that we need to address and develop further? These and many other findings continuously flow into the planning for the next boot.


Boot Dusseldorf -  .. ©   Click Here to view large photo

What are the main responses to the 2014 show?

We were able to record a significant increase in visitors this year, not lastly of course due to the optimal conditions – most importantly the weather. 248,600 visitors made for happy exhibitors, and for good business in many areas of the range of products and services. The exhibiting businesses were satisfied with the number, as well as the quality and internationality of visitors. So the show definitely provided important economic impulses that should continue to bear fruit throughout the remainder of the year. This has all been confirmed by our surveys. All in all there can be no question that boot Düsseldorf was able to strengthen its position as a leading international boat show.

More at www.boat-duesseldorf.com


by Jeni Bone


  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=122805

5:49 AM Mon 2 Jun 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News











































Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),










Revealing report on Search for American yacht Nina released *Feature by Rob Kothe and the Sail-World team,














Auckland on the Water Boat Show: Two new Bavaria yachts on display
AYSS PacificNet/Tahiti voted a success!
Collinson FX Market Commentary: July 15, 2014 - Rising interest hits
July 2014 edition of Finnfare has been published
Taiwan's first marina a Superior effort *Feature
Vaavud launches generation 2 wind meter
Research highlights marinas economic, social and environmental benefit
Solar 1 Monte Carlo Cup 2014 - Monaco sunshine new fuel for motorboats
Hamilton Island Audi Race Week 2014 - Accommodation options
Rio cleaning up its act in the lead up to Olympic sailing test event *Feature
Collinson FX Market Commentary: July 12, 2014 - KIWI heads to 90c
National Squib Owners Association and Rondar Raceboats join forces
Collinson FX Market Commentary: July 11, 2014 - Portugal bank defaults
Sydney International Boat Show updates
Portland’s new state-of-the-art boat ramp officially opened
Collinson FX Market Commentary: July 10, 2014 - KIWI hits higher
SECUMAR appoint new sales director
Collinson FX Market Commentary: July 9, 2014 - New stat pushes ANZACs
Your invitation to the Seawind 1160 LITE World launch
APSNZ appoints Duthie Lidgard as new MD
Abell Point Marina looking shipshape   
Oceanis 48 at the Sydney International Boat Show   
Bar Crusher's fully-enclosed fishing weapons   
World premieres and national debuts for Sydney International Boat Show   
Marine Auctions experiencing rising tide of interest *Feature   
Télégramme Group acquires majority stake in OC Sport   
Barnacle-encrusted Mercury outboard starts after lengthy submersion   
Auckland On Water Boat Show to hold world record attempt   
Zodiac at Sydney International Boat Show 2014 – Australian   
Gold Coast International Marine Expo - Exhibitor space filling fast   
Countdown to Sydney International Boat Show *Feature   
Collinson FX Market Commentary: July 5, 2014 - AUD jaw boned lower   
Collinson FX Market Commentary: July 4, 2014 - AUD Overvalued   
Cannes Yachting Festival - Oceanic Yachts 90' STS to premiere   
Global Marina Institute recognises marina professionals worldwide   
Ferretti Group continues to grow internationally   
Mobiles drive traffic - 72% increase in Sail-World.com page view *Feature   
Auction - Beneteau First 47.7 - Sintara   
Fusion achieves industry-wide acceptance of FUSION-Link   
BSE Brisbane Slipways open for business as normal   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS MBW
LocalAds   DE  ES  FR  IT