MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : And as the year begins we are blowing our own trumpet!!
And as the year begins we are blowing our own trumpet!!



Well who else will do it??

Sail-World.com was launched in August 2000, we made it to 2014, who would have thought!!

In March 2013, the little Aussie battler www.Sail-World.com became the most visited sailing web site in the world and has not been headed since.


In the last six months we have averaged 400,000 unique users each month - that is 4 x MCG's, eight times Sanctuary Boat Shows, six times Sydney International Boat Shows, not once a year but every bloody month.

Obviously the America's Cup was a major boost but the traffic trend continues upwards but when you think about it’s not surprising...

At the World Yacht Racing Forum 2013 (WYRF) in Gothenburg, the attendees voted on the most important media for sailing at 80% of the audience is the internet… TV is 17% (but who has that budget?) whilst print is down to 3%.

And put that in context, after almost half a century of sailing media domination... the latest figures suggest that one of the best known Australian sailing and yachting magazines now has less than 4,000 subscribers per month. That’s the number of readers Sail-World hit this year at 4am on January 1st 2014

In 2000 we registered Sail.World.com not sail.aus or sailing.aus. It’s not rocket science we followed the standard media model, good enough for News Ltd. Good enough for us, a mix of local news and international content, 24x7 news.

We had competitors then, their names go down in history, Quokka.com, BoatingOz, Yachte, Sailingonline, but they did not last the distance.

Sail-World Publisher, Rob Kothe interviews Swimming Australia President John Bertrand AM Sail Melbourne , 2013 - ISAF World Sailing Cup, Round 1- Day 0 -  © Richard Gladwell   Click Here to view large photo


And as we've spread our content has become more international as well, we had the largest media contingent at the last two Olympic Games and the America's Cup, and we will have the most significant media presence on the ISAF Sailing World Cup circuit in 2014. And then it’s the Volvo Ocean race, our European head office is just 40 mins down the road from Alicante, the VOR HQ and race start, so you can imagine that our coverage will be more intense than others.

As multimedia becomes the best content delivery, our Sail-World feature articles have gained more and more traction with a mixture of text, images and video delivering feature material in a way that other media cannot.

   Anna Parker  


In 2014 we will launch 11 new sites, yes 11, that will bring the group to 30 sites, we operate 24x7, and our news is published in 78 languages, some 15 of those we have 1200+ sailing technical words and phrases that have been translated by our team.

By the end of 2014 we expect that list will have grown to 30 languages, meaning Sail-World assisted translations will be available to 95% of the sailing readers worldwide.

And so the growth continues, traffic up more than 50% in 2013, with more than three million unique visitors.


by Brendan Maxwell

  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=118115

9:05 PM Fri 3 Jan 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Marine Business News





































Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),










Revealing report on Search for American yacht Nina released *Feature by Rob Kothe and the Sail-World team,
















AYSS PacificNet/Tahiti voted a success! by Asia Pacific Superyachts,




July 2014 edition of Finnfare has been published
Taiwan's first marina a Superior effort *Feature
Vaavud launches generation 2 wind meter
Research highlights marinas economic, social and environmental benefit
Solar 1 Monte Carlo Cup 2014 - Monaco sunshine new fuel for motorboats
Hamilton Island Audi Race Week 2014 - Accommodation options
Rio cleaning up its act in the lead up to Olympic sailing test event *Feature
Collinson FX Market Commentary: July 12, 2014 - KIWI heads to 90c
National Squib Owners Association and Rondar Raceboats join forces
Collinson FX Market Commentary: July 11, 2014 - Portugal bank defaults
Sydney International Boat Show updates
Portland’s new state-of-the-art boat ramp officially opened
Collinson FX Market Commentary: July 10, 2014 - KIWI hits higher
SECUMAR appoint new sales director
Collinson FX Market Commentary: July 9, 2014 - New stat pushes ANZACs
Your invitation to the Seawind 1160 LITE World launch
APSNZ appoints Duthie Lidgard as new MD
Abell Point Marina looking shipshape
Oceanis 48 at the Sydney International Boat Show
Bar Crusher's fully-enclosed fishing weapons
World premieres and national debuts for Sydney International Boat Show   
Marine Auctions experiencing rising tide of interest *Feature   
Télégramme Group acquires majority stake in OC Sport   
Barnacle-encrusted Mercury outboard starts after lengthy submersion   
Auckland On Water Boat Show to hold world record attempt   
Zodiac at Sydney International Boat Show 2014 – Australian   
Gold Coast International Marine Expo - Exhibitor space filling fast   
Countdown to Sydney International Boat Show *Feature   
Collinson FX Market Commentary: July 5, 2014 - AUD jaw boned lower   
Collinson FX Market Commentary: July 4, 2014 - AUD Overvalued   
Cannes Yachting Festival - Oceanic Yachts 90' STS to premiere   
Global Marina Institute recognises marina professionals worldwide   
Ferretti Group continues to grow internationally   
Mobiles drive traffic - 72% increase in Sail-World.com page view *Feature   
Auction - Beneteau First 47.7 - Sintara   
Fusion achieves industry-wide acceptance of FUSION-Link   
BSE Brisbane Slipways open for business as normal   
Collinson FX Market Commentary: July 3, 2014 - KIWI remains strong   
Honda’s everywhere at Sydney International Boat Show!   
Sly 43 - Making her Australian premier   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS MBW
LocalAds   DE  ES  FR  IT