by Jeni Bone
All Marine Spares will be setting the trend at this year's Sanctuary Cove International Boat Show with a first for the event, a branded trailer displaying new products and promoting the company's unique trade-only distribution.
Darren and Leigh from All Marine Spares
A veteran of at least 20 Sanctuary Cove International Boat Shows, Leigh Francis of All Marine Spares believes it's important to reinvent your image and your approach as often as you can afford to, and with that in mind, he and his 10-strong team are coming to Queensland's Gold Coast in May with a completely original promotional vehicle - a 30-foot, custom-built and boldly branded trailer.
This state of the art van emblazoned with the All Marine Spares logos is better than a stand, according to Francis, 'because it's one of a kind and people will be bound to take notice of it'.
Appealing to both trade and consumer markets, All Marine Spares is showcasing a wide range of engines, parts, and equipment essential to chandleries and other retailers. 'Our emphasis with this trailer is to attract the general public and then refer them to our customers.'
The innovative AllMar trailer will be modelled on this style - and completely new at SCIBS this year.
With an 8-foot beam, it's roomy enough to accommodate the All Marine Spares' team and an array of products. Along with the full range of Craftsman engines, All Marine Spares will be launching a range of marine oils and lubricants under the Bel-Ray brand, along with various other brands and several product lines under the 'All Mar' branding.
'Sanctuary Cove International Boat Show is a big one for us - in terms of investment and importance,' explains Francis. 'It's excellent to meet our customers, their customers and to engage in team building with our guys. We have a new team member, Nick Ryan, and Darren Cutrie has recently taken on several new facets to his role, including overseeing the change over to an entirely new SAP business management system to more efficiently run orders, inventory, customer relationships. We are investing more than ever in our business because it's vital. It's all about relationships and doing business with people who share the same values and objectives.'
More at www.allmar.com.au