MarineBusiness-World.com
 
 
News Home FishingBoating Photo Gallery Australian Cruising Sail-World Australia
Sail-World.com : ASMEX delegates hail conference a great success
ASMEX delegates hail conference a great success

'ASMEX 2014'    AIMEX ©    Click Here to view large photo

Delegates and speakers have hailed the fourth Australian Superyacht and Marine Export (ASMEX) conference a resounding success.

Held immediately prior to the Sanctuary Cove International Boat show, the 2014 conference opened with a very clear message from Chairman Richard Chapman 'Australia is open for business' reiterating the statement made recently by Prime Minister Tony Abbot to over 1,000 guests during Australia China week.

In the opening address Richard Chapman, President of AIMEX, set the scene for the conference, reminding attendees that Australia’s marine sector is worth 7.5 billion AUD annually and employs 29,000 people.

'Looking at those figures, it is hard to understand why government does not place more importance on the marine industry,' said Chapman, who went on to suggest the government needed to look at the significant opportunities for growth within the superyacht sector and the very real need to review regulations around chartering to put Australia on a level playing field with South Pacific neighbours.

The Superyacht Group’s Chairman Martin Redmayne -  AIMEX ©   Click Here to view large photo
Also presenting at the conference was the Australian government representative from Austrade and a representative from Tourism Australia who reinforced to the audience the government’s growing recognition of the importance of the marine sector and the role that they would be playing to help grow the economic return from marine tourism and related businesses.

It is critical for the ongoing growth of the superyacht sector that the Australian government understands the significant opportunities to drive the superyacht sector and hence drive revenue for the Australian economy.

The Superyacht Group’s Chairman Martin Redmayne was a lively addition to the first morning’s line up. Martin stressed that in order to increase the number of superyachts visiting Australia, Australia needs to develop a strong proposition and communicate this to the world.

Redmayne highlighted the fact that many superyacht owners are looking away from the Med and Caribbean for new destinations but a strong business case needed to be presented to attract these owners to the South Pacific.

The fact that a significant number of superyacht crew are from Australia and New Zealand must mean there are a number of very positive ambassadors to reinforce the message.

Peter Busfield, CEO of NZ Marine provided an overview of activity in New Zealand and outlined the fact that himself & Superyacht Australia CEO MaryAnne Edwards were hosting a joint meeting between their respective trade and tourism bodies looking at ways to attract more yachts down under.

Erwin Bamps, COO of Gulf Craft, attending the conference for the third time talked about how perceptions of locations can both challenge and benefit a brand.

Erwin Bamps COO Gulf Craft -  AIMEX ©  
'As a superyacht company you have to compete with both your competitors and your customer’s perception of you and your location,' said Bamps. Bamps gave a thought provoking presentation which once again captured the audience.

Positive news for crew and the training sector came from Mark Eldon-Roberts of the Australian Maritime Safety Authority (AMSA) who acknowledged that the current training system does not work for the superyacht industry, with no AMSA-approved STCW course, no recognition for UK MCA STCW qualifications and no career pathways.

He proposed a solution be that Australian companies present the case to AMSA with the goal of the Australian STCW being recognised internationally, a dedicated career pathway and recognition of existing yachting certificates by AMSA. M Edwards CEO Superyacht Australia advised she was taking up this proposed solution and would be making a time to meet AMSA in Canberra to progress this issue.

Other topics covered included: an economic overview of Asia; insights into opportunities in the defence sectors; the ability to diversify from the leisure marine sector into the commercial sector; a look at working with the South American market; an insight from Pantaenius on opportunities for Australia; an overview of the Yang Xi Marina Project; and information on support programmes offered to the marine industry by the SME Export Finance and Insurance Corporation.

Day one closed with a panel session on opportunities for Australia in the all-important Asian market, with a panel made up of Alistair Murray, Ronstan International, Cameron Bray of Bray Management, Hillary Buckman of Ocean Media, Matthew Reaume of MTU and Peter Luke of Superyacht Solutions. Each spoke of their own experiences operating in the region.

'Asia’s a very big and complicated place and if you look at it as a whole it’s easy to get lost,' said Luke. A key theme was the need for Australia to help provide a support service for yachts owned and cruised in Asia and that owners from this region are confident in what they want from the market. Bray drove home the size of the existing market of yachts visiting Asia, remarking that one Phuket-based marina had welcomed almost the same number of yachts in 2013 than the whole of Australia. He told the audience that there were ample opportunities to work to convert these boats to come to Australia and that creating a support network in Asia was also key. Speaking from the audience, Farouk Nefzi, Marketing & Brand Director for Feadship, highlighted that 'Many people make the mistake of still treating Asia as an upcoming market. It’s not; it’s at the next stage.'

An exciting inclusion into day 2 of the conference was Mehmet Karabeyoglu, Director of Proteksan Turquoise, who gave an overview of Turkey’s position as a yacht building nation. Putting the size of Australia into perspective, Karabeyoglu highlighted that there are more people in Istanbul alone than in the whole of Australia. With Turkey extremely centralised, being a short flight from most hubs in Europe, and with skilled labour abundant, Karbeyoglu made clear why Turkey makes sense as a yacht building location. He welcomed discussion on ways in which Australian companies can partner with Turkish companies, stressing that the opportunities were there.

Ron Japinga, EVP Merchandising PlanningLogistics West Marine USA -  AIMEX ©   Click Here to view large photo

Ron Japinga, EVP Merchandising/Planning/Logistics West Marine USA, gave an overview of West Marine and their position as the USA’s biggest supplier of marine equipment. Stressing that quality products and brands were key, he flagged the issue that 'lots of vendors test their product by selling it, rather than by doing the appropriate testing before that, and we don’t do that.' In a message that resonated with the superyacht sector, he said that their mission was to ensure that the hassle was taken out of boating, in order to keep boat owners in the market. Several key Australian companies already within the West Marine family, particularly Ronstan and Aqualuma, both extolled the virtues of the US distributor.

Colin Bansgrove, Executive Officer of the Australian Marina Industries Association, spoke on the marina sector and superyacht capabilities with the results of his recent survey of the marina sector which showed Australia has 116 24m+ berths across 69 marinas. 'There are now a significant number of marinas in Australia providing services to superyachts,' he said.

Ian Harrison, Chief Executive of Australian Made, spoke of the need to capitalise on the strong reputation that Australian made products have built. 'The kangaroo works,' he said, reminding the audience that this brand is an asset that can help elevate them in the international marketplace.

Following a break, Farouk Nefzi, Marketing and Brand Director for Feadship gave an insightful overview of the superyacht industry. Nefzi spoke of the need to continue to think outside the yachting cocoon and to make sure we are serving owners with honesty and an unsensationalised message: 'If you want owners to take us seriously, you have to tell the truth.'

John Lu, CEO of Horizon Yachts gave an overall picture of Taiwan’s position in the superyacht market, including insight on the recent inaugural Taiwan International Boat Show. 'Taiwan is a small island, but it has the same population as Australia and there are more than enough people who can afford to buy a yacht,' said Lu.

Steven Vidakovic of Naiad Dynamics then gave detailed insight into the science of stabilisation and its importance in enhancing owners on board experiences.

A panel of the previous night’s Australian marine export and superyacht award winners gave their insight into driving success in the marine sector. A key message from all panel participants, Steven Fisher of Rivergate Marina, Matthew Johnston of MUIR Winches, John Hogan of Superior Jetties and Sean Griffin of GME was 'Always listen to your customers, look outside the square, one size does not fit all and be prepared to innovate & diversify'.

Closing the conference was a much anticipated presentation on the Americas Cup from Iain Murray, CEO of Team Australia. Reflecting on the 34th Cup, and looking to the future, Murray spoke of his pride that Australia was fronting a team to challenge for the 35th Cup. 'It is time the Australian talent that surrounds the Americas Cup stayed onshore and takes the Australian case forward to the world.'

With that, the 2014 ASMEX conference concluded, ahead of the Sanctuary Cove International Boat Show which by all accounts of sales made and orders received showed the Australian industry is back on track.

More at www.aimex.asn.au


by AIMEX-Superyacht Australia


  

Click on the FB Like link to post this story to your FB wall

http://www.marinebusiness-world.com/index.cfm?nid=123120

2:05 AM Tue 10 Jun 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

02 Jun 2014  Gold Coast City Council initiative a huge bonus for exporters
13 May 2014  ASMEX social events create networking opportunities
10 May 2014  Anticipation builds for Australian Marine Export & Superyacht Awards
06 May 2014  Superyacht Australia Committee to meet before ASMEX 2014
22 Apr 2014  ASMEX - still time to register
03 Apr 2014  Aqualuma partners with ASMEX 2014 for Welcome function
11 Feb 2014  Australian Marine Safety Authority supports ASMEX
04 Feb 2014  Pantaenius Yacht Insurance continues support of 2014 ASMEX conference
28 Jan 2014  Amazing line-up confirmed for 2014 ASMEX Conference




Marine Business News

The media conference marks the opening of the 2014 China (Macau) International Yacht Import and Export Fair, which will take place at the Grand Colane Resort from 7-9 November. The three-day fair promises to offer its valuable guests a vibrant experience of luxury lifestyle and oceanic culture. ... [more]  

Dometic Group announced on September 9th that it signed an exclusive purchase agreement with Elkhart, Ind.-based Atwood Mobile Products, LLC, a global provider in designing, engineering and manufacturing appliances and hardware for the RV, On-/Off-Highway and Marine industries for over 50 years. ... [more]  

Heading to the Marine Equipment Trade Show (METS) 2014? Have you booked your place at the 13th International Sailing Summit? Taking place on 17 November, the day before one of the industry’s largest B2B exhibitions, the Summit is one of the key events on the METS programme. ... [more]  

2015 Festival of Sails - The Royal Geelong Yacht Club has welcomed the State Government’s decision to renew its funding support of the iconic Festival of Sails regatta for a further three years, cementing its position as a permanent fixture on the Victorian Major Events calendar. ... [more]  

October 30, 2014: The US Fed cited the vast improvement in the Labour market, with the Unemployment rate falling below 6%, while inflation has remained benign. The Fed's Balance Sheet is still providing massive stimulus because of its extremely bloated state. The size of the balance sheet means that just reinvestment of maturing bonds will be a massive stimulus. ... [more]  

Representing superlative achievement with a focus on sustainability, the awards were presented 29 October at the 24th Anniversary of ISS’s Awards Gala in Fort Lauderdale, Florida during the Fort Lauderdale International Boat Show. The Excellence in Innovation Award was accepted by David Hogan, son of Superior CEO, John and Jackie Hogan in front of an international audience. ... [more]  

Genoa International Boat Show 2014 ‘in recovery’ by Guy Nowell, Sail-World Asia, Hong Kong
Once upon a time, and not so very long ago, Genoa was very much the numero uno Mediterranean boat show, with 3,000+ boats in the water and practically every manufacturer on the planet anxious to be seen there. The combined effect of the financial crisis 2008-onwards and subsequent financial austerity measures imposed by the Italian government, including swingeing taxes on luxury products ... [more]  

2015 Sanctuary Cove International Boat Show - After a successful 2014, Mulpha Sanctuary Cove is gearing up for its 27th annual Sanctuary Cove International Boat Show, with exhibitor opportunities opening next week (November 6). ... [more]  

A brand new online classifieds website called Boat Bitz has just been launched specifically focused on helping boat owners clear their unwanted or unused boating and fishing equipment. ... [more]  

Built by one of Japan’s premier shipyards, EAGLE ONE has kept pace with modern luxury with a series of refits, most recently 2014, and is for sale, under $1m. ... [more]  

Exposure Marine is one of six brands nominated for a DAME award in the lifesaving and safety category. Entirely British designed and manufactured, Exposure’s innovative, immensely powerful Man Overboard (MOB) strobe and search light, will ensure you can be found fast and does not even need to be switched on! ... [more]  

WWF-Australia and the Australian Marine Conservation Society have released a 10-point plan to save the Great Barrier Reef, in response to the Queensland Government’s Draft Reef 2050 strategy. ... [more]  

October 29, 2014: The AUDUSD is looking to test 0.8840 while the KIWI traded 0.7905 ahead of the RBNZ meeting. Expectations are for them to desist from the current raising policy. There is a huge stimulus going on globally and that is the collapsing price of oil! The AUD currently trades 0.6920 and 0.5470 against the EUR and GBP respectively with the AUDJPY trading 95.40. ... [more]  

The famous Henri Lloyd Summer Sample Sail is in now at the Henri Lloyd showroom in Crows Nest, Sydney! Huge range of samples and discontinued lines from Henri Lloyd's marine, footwear and lifestyle collections for men and women. Discounts of up to 80% off original RRP! ... [more]  

Performance Sailcraft Australia has been involved in the singlehanded dinghy market for over four decades so they know a thing or two about single hander sailing. Chris Caldecoat from PSA said 'When we acquired the Byte CII we knew the boat had amazing potential but after discussing the boat with the global builders we also found it was still potentially too much of a step for lighter sailors ... [more]  

Where is the Deepwater Horizon oil? by Woods Hole Oceanographic Institution
During the 2010 crisis, some of the oil gushing from the seafloor appeared as slicks on the sea surface, while roughly half of it, scientists estimate, remained trapped in deep ocean plumes of mixed oil and gas, one of which was more than a mile wide, hundreds of feet high and extended for miles southwest of the broken riser pipe at the damaged Macondo well. ... [more]  

The illegal take of snapper from Port Phillip, Western Port and Corner Inlet will be the focus of a Fisheries Victoria blitz starting Melbourne Cup long weekend. ... [more]  

2014 Fort Lauderdale International Boat Show - Australia’s leading superyacht organisation, Superyacht Australia will be showcasing the best of Australian brands at 2014 Fort Lauderdale International Boat Show and promoting Australia as a cruising destination for global suoeryacht fleet. ... [more]  

Australian boating icon Riviera is happy to announce that three of its school-based apprentice students have received awards recognising them as finalists in Queensland’s School-based Apprenticeship and Traineeship (SATs) Awards. Riviera and Helensvale State High School this year rekindled the school-based apprentice program, which first started in 1997. ... [more]  

October 28, 2014: The AUD is battling lower commodity prices and is struggling to break 0,8800 while the NZD is testing 0.7900. The RBNZ is expected to halt the inexplicable interest rate policy raises, this week, which will be a hollow relief for many. ... [more]  

SOS Marine and Mobilarm subsidiary Marine Rescue Technologies ('MRT') announce today that the sMRT Inflatable SOS Dan Buoy is one of the 45 products that have been nominated for final judging by the Design Award METS (DAME) 2014 jury. The products have been selected from a total of 116 entries from 23 nationalities from all over the world. ... [more]  

SOS Marine and Mobilarm subsidiary Marine Rescue Technologies ('MRT') announce today that the sMRT Inflatable SOS Dan Buoy is one of the 45 products that have been nominated for final judging by the Design Award METS (DAME) 2014 jury. The products have been selected from a total of 116 entries from 23 nationalities from all over the world. ... [more]  

The findings and recommendations of the government commissioned UK Marine Supply Chain Study will come to life at a dedicated forum on Wednesday 26 November. Taking place at Action Stations, Portsmouth Historic Dockyard, the British Marine Federation’s Supply Chain Conference is a must attend event for builders of small commercial and leisure vessels, their equipment manufacturers and suppliers. ... [more]  

Azimut Yachts further strengthens its presence in the overseas markets thanks to a new partnership with Euro Yachts, doing business as Azimut Yachts Mexico, the Group's new exclusive dealer for the Mexican market. Featuring four venues in key Mexican markets, Azimut Yachts Mexico is assured a strong presence throughout the country. ... [more]  

The Biograd Boat Show concluded its four day exhibition on Sunday October 26th, with a record 275 exhibitors from 13 countries, exhibiting 291 vessels (record) from two to 20m. Attendance was also record breaking, with more than 14,500 visitors coming to Biograd, which has a population of only 5,000, but more than 1500 registered vessels. ... [more]  

Innovation has been a crucial theme at METS since this leading B2B marine equipment trade show opened its doors in 1988. Surveys of the many thousands of visitors from around the world consistently show that innovation is the number one reason to come to Amsterdam each year for METS. ... [more]  

Superior recently signed an MOU with South Korean manufacturer and marine industry proponent, Scotra. ... [more]  

October 25, 2014: Equities rallied for a strong close to another tumultuous week. The coming week will focus on Geopolitical issues of terror, disease,war ...shades of the apocalypse. Markets will look at growth through GDP numbers and inflation while remaining alert to Central Bank activity from the Fed and RBNZ. ... [more]  

After more than 17 years with the International Sailing Federation (ISAF) Jerome has decided to pursue other professional challenges. ... [more]  

FLIR Systems, Inc. (NASDAQ: FLIR) today announced financial results for the third quarter that ended September 30, 2014. Revenue was $375.4 million, up 5% compared to third quarter 2013 revenue of $358.1 million. ... [more]  

October 24, 2014: Cost of living is on the rise so this inflation number is a sad reflection of the impact of the RBNZ monetary policy. The brakes were put on too soon and too hard! The KIWI is under attack from their Central Bank but interest rate differentials remain supportive. The NZD held 0.7820, while the AUD/USD traded 0.8750 ... [more]  

The Tauranga Boat Expo has proven a popular attraction for marine enthusiasts outside the main centres. This year, Lancer has chosen to join the show as part of their tour introducing the market to Sea Blade as well as their other exciting products. ... [more]  

2015 Audi Hamilton Island Race Week - It is always good to book early to secure the best properties. We are also offering early bird discounts for bookings between now and February 2015. ... [more]  

NMMA loses E15 fuel U.S. Court of Appeals Decision
2014 Airlie Beach Race Week - ABRW wins major award
Mets 2014 - Barz Optics nominated for DAME Award
Collinson FX Market Commentary: October 23, 2014 - Inflation dips
13th International Sailing Summit will learn from British Cycling
High profile anglers support Rec. fishing reserve for Port Phillip
Team Vicsail - Key new appointments to the team
Explore Australia Expo and Brisbane Tinnie and Tackle Show join forces
METS names DAME Award nominees
Sanlorenzo names new Group President, General Manager
Barcelona International Boat Show reflects signs of recovery in sector
Collinson FX Market Commentary: October 22, 2014 - European recession
Smartphone App solves common race management issues in Port Hacking
Groupe Beneteau named sponsor of US Sailing Team and ISAF World Cup
Edmiston appoints new Chief Executive Jamie Edmiston
US Yachts changes name to Performance Cruising Yachts
Collinson FX Market Commentary: October 21, 2014 - Greenback retreats
New improved swell forecasting and more locations from PredictWind
A Sailor's Dream Home: View after the Coastal Classic - Auction 22 Nov
Brisbane Tinnie and Tackle Show moving to Manly Harbour in 2015
Partnership to encourage lifejacket use   
2014 Gold Coast International Marine Expo: Another outstanding success   
Headsync to distribute Gobius tank monitor system in the USA   
AIMEX and Superyacht Australia renew partnership with SCIBS   
2014 Gold Coast International Marine Expo - Marine Syndication wins   
Scotland’s Boat Show - More than 13,000 flock to Kip Marina   
RYA Scotland Annual Awards - RYA calls sailors to nominate   
2014 Gold Coast Int'l Marine Expo - McDonald’s boosts the family fun   
Yacht CN 2014 —3rd Nansha Bay International Boat Show open   
Dutch boy on a mission to rid the world's oceans of floating plastic *Feature   
Discover Boating Week starts tomorrow   
Collinson FX Market Commentary: October 17, 2014 - Calming the Storm   
Great start to another massive Gold Coast International Marine Expo   
Australian Sailing Team opens National Training Centre Extension   
Research project concludes Glycerine -a clean alternative marine fuel   
2014 Fort Lauderdale International Boat Show - About to start   
DualDocker welcomes Gerhard Bukac as International Sales Manager   
Hood Sails – an Australian sail-making icon   
Boating bodies combine to launch First Safer Boating Week   
Collinson FX Market Commentary: October16, 2014 - Panic mode in Europe   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
  





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW MBW
LocalAds   DE  ES  FR  IT